1 00:00:02,000 --> 00:00:04,360 Good evening and welcome to a blockbuster two-hour whopper 2 00:00:04,360 --> 00:00:06,760 Apprentice final special. What a roller-coaster it's been, 3 00:00:06,760 --> 00:00:08,240 18 plucky candidates battling it out 4 00:00:08,240 --> 00:00:10,320 to have Lord Sugar's phone number on speed dial 5 00:00:10,320 --> 00:00:12,200 and be his next business partner. 6 00:00:12,200 --> 00:00:14,600 Within the hour, Alana or Courtney will win 7 00:00:14,600 --> 00:00:19,240 his £250,000 investment, so join me here on You're Hired, 8 00:00:19,240 --> 00:00:22,400 where we'll meet the winner, the runner-up and Lord Sugar himself. 9 00:00:22,400 --> 00:00:24,920 But first, pop your Apprentice-watching socks on, 10 00:00:24,920 --> 00:00:28,160 sit back and enjoy Alana versus Courtney 11 00:00:28,160 --> 00:00:32,000 in the final of The Apprentice 2016. 12 00:00:32,000 --> 00:00:33,920 MUSIC: Dance Of The Knights by Sergei Prokofiev 13 00:00:33,920 --> 00:00:35,440 NARRATOR: 11 weeks ago... 14 00:00:35,440 --> 00:00:38,480 I need to see who's got a good business brain. 15 00:00:38,480 --> 00:00:44,240 ..Lord Sugar began his search for a brand-new business partner. 16 00:00:44,240 --> 00:00:48,520 I feel so angry that not one of you geniuses ran this thing properly. 17 00:00:48,520 --> 00:00:49,800 18 hopefuls... 18 00:00:49,800 --> 00:00:53,360 I'm not getting angry, I'm just telling you my point, cos you're not listening to my point. 19 00:00:53,360 --> 00:00:55,720 Please, stop talking. Please, for the love of God. 20 00:00:55,720 --> 00:00:57,560 11 testing tasks... 21 00:00:57,560 --> 00:01:00,440 We're meant to be grown-up women, we're acting like little schoolgirls. 22 00:01:00,440 --> 00:01:03,880 - That's not cool. That's not cool. - Now for one candidate... 23 00:01:03,880 --> 00:01:08,400 Your best hope for 250 grand is to buy yourself a scratchcard. 24 00:01:08,400 --> 00:01:11,600 - ..a quarter-of-a-million-pound investment. - You're fired. 25 00:01:11,600 --> 00:01:15,720 You're fired. You are a loose cannon. You're fired. 26 00:01:21,000 --> 00:01:23,080 Previously on The Apprentice... 27 00:01:23,080 --> 00:01:27,080 You're going to present to my trusted advisors. 28 00:01:27,080 --> 00:01:28,920 ..business plans... 29 00:01:28,920 --> 00:01:31,000 I have a lot more outgoings than ingoings. 30 00:01:31,000 --> 00:01:32,960 I was a little bit spendy happy on that. 31 00:01:32,960 --> 00:01:36,200 You can't be running a business and be spendy happy. 32 00:01:36,200 --> 00:01:40,200 - ..and candidates... - When I've asked you just the simplest question, 33 00:01:40,200 --> 00:01:42,800 - you don't know. - ..got picked apart. 34 00:01:42,800 --> 00:01:44,840 I've wanted to smack you over the face to wake you up. 35 00:01:44,840 --> 00:01:48,320 - Where's the passion? Come on! - This is actually worse than childbirth. 36 00:01:48,320 --> 00:01:51,720 - In the boardroom... - I'm only interested in a big business. 37 00:01:51,720 --> 00:01:55,800 - ..Grainne's make-up school... - Oh, you're not even qualified yet? - No. 38 00:01:55,800 --> 00:01:59,960 - ..didn't make the grade... - I just can't see this. You're fired. 39 00:01:59,960 --> 00:02:03,040 ..Jessica's clothing company was out of fashion... 40 00:02:03,040 --> 00:02:06,320 It's a very, very risky idea. You're fired. 41 00:02:06,320 --> 00:02:10,000 - ..and Frances... - All your invoices and bills go into your handbag. 42 00:02:10,000 --> 00:02:12,560 - ..ran out of chances. - You're fired. 43 00:02:12,560 --> 00:02:14,120 Then there was two. 44 00:02:14,120 --> 00:02:16,880 Now it's Alana versus Courtney. 45 00:02:16,880 --> 00:02:20,400 You're the one person standing in my way of £250,000. 46 00:02:20,400 --> 00:02:22,280 This investment is mine. 47 00:02:22,280 --> 00:02:26,200 One will become Lord Sugar's business partner. 48 00:02:32,600 --> 00:02:34,560 6am. 49 00:02:34,560 --> 00:02:36,000 PHONE RINGS 50 00:02:39,840 --> 00:02:42,880 - Good morning. - 'Lord Sugar will meet you at City Hall. 51 00:02:42,880 --> 00:02:46,320 - 'The cars will be leaving in 20 minutes.' - Cheers, thank you. 52 00:02:46,320 --> 00:02:52,080 - For the finalists... - We're going to City Hall. - ..it's head-to-head. 53 00:02:52,080 --> 00:02:54,200 Quick slash and dash. 54 00:02:54,200 --> 00:02:56,600 I'm slightly apprehensive going into the pitch. 55 00:02:56,600 --> 00:02:58,800 It's something I do get nervous doing. 56 00:02:58,800 --> 00:03:01,800 However, I want Lord Sugar to be my business partner because I 57 00:03:01,800 --> 00:03:04,800 believe he can help take me to that next level. 58 00:03:04,800 --> 00:03:05,960 Throughout the process 59 00:03:05,960 --> 00:03:08,520 I've struggled because people have put me down. 60 00:03:08,520 --> 00:03:11,600 This is all about me, and I know my stuff, 61 00:03:11,600 --> 00:03:13,640 so I think it will be all right. 62 00:03:13,640 --> 00:03:16,240 DRAMATIC MUSIC 63 00:03:29,400 --> 00:03:30,440 City Hall... 64 00:03:32,000 --> 00:03:34,720 London's political powerhouse 65 00:03:34,720 --> 00:03:39,240 and location for Lord Sugar's final showdown. 66 00:03:50,960 --> 00:03:53,600 - Good morning. - Good morning, Lord Sugar. - Good morning, Lord Sugar. 67 00:03:53,600 --> 00:03:55,960 Welcome to City Hall. 68 00:03:55,960 --> 00:03:59,320 As you are aware, a lot of big decisions are made in this hall. 69 00:03:59,320 --> 00:04:01,560 I've got to make a very big decision. 70 00:04:01,560 --> 00:04:03,240 I've got to decide which one of you 71 00:04:03,240 --> 00:04:08,120 is going to win my £250,000 investment. 72 00:04:08,120 --> 00:04:13,120 This is your last opportunity to convince me it should be you. 73 00:04:13,120 --> 00:04:16,960 So for your final task, I want you to launch your businesses. 74 00:04:16,960 --> 00:04:20,360 You need to brand your company and then in a few days' time 75 00:04:20,360 --> 00:04:23,200 you're going to be coming back in here and you're going to be 76 00:04:23,200 --> 00:04:27,320 pitching to me and 200 industry experts. 77 00:04:27,320 --> 00:04:29,520 Now, we've got a lot to do, 78 00:04:29,520 --> 00:04:32,360 so I've arranged a few people to come and help you. 79 00:04:40,520 --> 00:04:42,560 So, ladies first. 80 00:04:42,560 --> 00:04:45,880 Why don't you choose one of these ex-candidates? 81 00:04:45,880 --> 00:04:47,400 I'd like Grainne, please. 82 00:04:50,120 --> 00:04:53,880 - Er, Jessica, please. - JESSICA: - (Congratulations!) 83 00:04:53,880 --> 00:04:55,920 Frances, please. 84 00:04:55,920 --> 00:04:57,360 Karthik. 85 00:04:57,360 --> 00:04:58,880 I'd like Rebecca, please. 86 00:05:00,200 --> 00:05:02,120 Sofiane. 87 00:05:02,120 --> 00:05:03,520 INDISTINCT WHISPERING 88 00:05:06,320 --> 00:05:08,120 And Oliver, please. 89 00:05:11,600 --> 00:05:13,640 Paul, I was going to choose you anyway, mate. 90 00:05:13,640 --> 00:05:15,680 - LAUGHTER JESSICA: - Dream team! 91 00:05:17,120 --> 00:05:21,400 Now, Alana, you already run a small bakery company. 92 00:05:21,400 --> 00:05:25,080 Well, I will need convincing that your new business can grow 93 00:05:25,080 --> 00:05:27,120 into a giant brand. 94 00:05:27,120 --> 00:05:30,040 And, Courtney, you're going to need to convince me 95 00:05:30,040 --> 00:05:33,240 that you can design and sell novelty stuff 96 00:05:33,240 --> 00:05:38,360 in very big volume if you want me to invest £250,000. 97 00:05:38,360 --> 00:05:42,840 So, I'll see you in a few days' time. Good luck and off you go. 98 00:05:45,120 --> 00:05:46,440 Good luck, Alana. 99 00:05:48,440 --> 00:05:53,280 Two days to prove plans can become profitable partnerships. 100 00:05:53,280 --> 00:05:54,320 JESSICA SHRIEKS 101 00:05:54,320 --> 00:05:56,640 - Congratulations! - Well done, you. You're in the final. 102 00:05:56,640 --> 00:05:58,320 I'm so glad you guys are back. 103 00:05:58,320 --> 00:06:00,720 - I'm so glad you chose us. - I'm so glad... Yeah! 104 00:06:01,800 --> 00:06:04,200 OK, I am aware that I've chosen very big personalities 105 00:06:04,200 --> 00:06:05,600 - and characters as well. - Yeah. 106 00:06:05,600 --> 00:06:08,000 So I think that could play into my advantage if I can show 107 00:06:08,000 --> 00:06:10,000 Lord Sugar that I can lead. 108 00:06:10,000 --> 00:06:13,760 I'm just wondering how many people saw their friends 109 00:06:13,760 --> 00:06:15,760 and just started picking their friends. 110 00:06:15,760 --> 00:06:17,760 We know that Courtney and Jessica are quite close 111 00:06:17,760 --> 00:06:19,320 and that was his first decision. 112 00:06:19,320 --> 00:06:22,000 - Is that a business decision or is that a personal decision? - Yeah. 113 00:06:22,000 --> 00:06:26,160 First for both finalists, put their plans to the troops. 114 00:06:26,160 --> 00:06:29,960 For those of you who don't know, it's a cake manufacturing business. 115 00:06:29,960 --> 00:06:32,920 - Where is it produced, Alana? - It's in West Wales. - OK. 116 00:06:32,920 --> 00:06:34,640 So it's like very country kitchen. 117 00:06:34,640 --> 00:06:37,280 - Can we taste them? - Help yourself, guys. - What would you recommend? 118 00:06:37,280 --> 00:06:40,520 - Oh, my gosh. - Mm. - Alana, the quality of that chocolate. 119 00:06:40,520 --> 00:06:42,240 - They're amazing, Alana. - Wow. 120 00:06:42,240 --> 00:06:43,680 I feel like there's a lot to do 121 00:06:43,680 --> 00:06:45,840 but I've managed to get everyone I wanted. 122 00:06:45,840 --> 00:06:47,280 I've got branding, 123 00:06:47,280 --> 00:06:51,120 I've got food, I've got organisation and I've got Grainne. 124 00:06:51,120 --> 00:06:52,360 SHE LAUGHS 125 00:06:53,680 --> 00:06:55,520 Briefing his team... 126 00:06:55,520 --> 00:06:58,560 - So these are my own products. - Is this yours? - Oh, these are so cool. 127 00:06:58,560 --> 00:07:01,000 ..novelty-gift designer Courtney. 128 00:07:01,000 --> 00:07:03,480 The ice-cream scoop was my first product. 129 00:07:03,480 --> 00:07:05,720 This is the idea that it could, er, 130 00:07:05,720 --> 00:07:08,880 yeah, melt hearts with ice cream on Valentine's Day. 131 00:07:08,880 --> 00:07:13,320 So Lord Sugar's set me the task to show him I can sell huge volumes 132 00:07:13,320 --> 00:07:14,520 of each product. 133 00:07:14,520 --> 00:07:17,400 Do you want to set up your own online store? 134 00:07:17,400 --> 00:07:20,200 That's definitely an area that we want to push. 135 00:07:20,200 --> 00:07:24,920 Lord Sugar will want to be looking to make money fast and quickly. 136 00:07:24,920 --> 00:07:29,840 - Next, a big company... - The brand name needs to be fun, cheeky... 137 00:07:29,840 --> 00:07:34,120 - ..needs a bold new name. - I can give you some ideas that I've just had. 138 00:07:34,120 --> 00:07:37,360 Bingo Bongo, or Ringo Dingo. 139 00:07:38,560 --> 00:07:41,280 I mean, are these items all pocket-sized? 140 00:07:41,280 --> 00:07:44,760 - Small... - Yeah... - Pocket Pleasers, or...? - Pocket Pleasures. 141 00:07:44,760 --> 00:07:45,920 GENTLE LAUGHTER 142 00:07:45,920 --> 00:07:49,640 I'm not feeling it. I'm like, I'm trying to listen to what's being said and I'm like, 143 00:07:49,640 --> 00:07:51,760 I just don't like anything that's been said. 144 00:07:51,760 --> 00:07:53,640 - I'm going to draw up some of the names... - Go on. 145 00:07:53,640 --> 00:07:55,520 ..and then we can try and brainstorm and... 146 00:07:55,520 --> 00:07:57,760 - I just had the idea of Bonkers Conkers. - No. 147 00:07:57,760 --> 00:07:59,680 I don't want to sound like the fun police, 148 00:07:59,680 --> 00:08:01,600 but maybe I need to be a little bit... 149 00:08:02,600 --> 00:08:06,120 Genuinely, I think Courtney really needs to up his game now. 150 00:08:06,120 --> 00:08:08,520 Bingo Bongo, Billy Bingo, whatever... 151 00:08:08,520 --> 00:08:11,240 They're rubbish, they're complete rubbish, and he really needs... 152 00:08:11,240 --> 00:08:14,800 I want him... I want him to really grab a hold of it and win, I do. I do. 153 00:08:14,800 --> 00:08:17,160 Do you honestly believe that there's a global brand 154 00:08:17,160 --> 00:08:19,320 sitting on that wall? Because I don't. 155 00:08:21,680 --> 00:08:24,480 Aiming for a distinctive brand name... 156 00:08:24,480 --> 00:08:26,080 Gooey's a really nice word. 157 00:08:26,080 --> 00:08:30,200 - It gets across the feeling you're getting when you're eating those cakes. - Mm. - ..Alana's team. 158 00:08:30,200 --> 00:08:33,200 - The peanut butter's quite rich, isn't it? - It's ridiculously rich, yeah. 159 00:08:33,200 --> 00:08:35,840 "Ridiculously rich." I quite like the way you said that. 160 00:08:35,840 --> 00:08:39,720 - Ridiculously rich? - When you said it it sounded really cute. 161 00:08:39,720 --> 00:08:42,480 Why would you want your brand to be "ridiculously"? 162 00:08:42,480 --> 00:08:44,720 What about Oh, My Bake? 163 00:08:44,720 --> 00:08:46,160 Oh, I like that! 164 00:08:46,160 --> 00:08:47,760 You know when you're on your recipes, 165 00:08:47,760 --> 00:08:51,440 that you are quality and luxury? 166 00:08:51,440 --> 00:08:54,520 Ridiculously Rich has that in it. 167 00:08:54,520 --> 00:08:57,200 Next, assign roles. 168 00:08:57,200 --> 00:08:58,680 There's the logo. 169 00:08:58,680 --> 00:09:01,920 - Obviously Rebecca's going to be coming on to that. - Absolutely. 170 00:09:01,920 --> 00:09:04,120 - COURTNEY: - As regards to a sub team, 171 00:09:04,120 --> 00:09:06,520 I'd want to put Jessica in charge of that, 172 00:09:06,520 --> 00:09:08,880 and then Paul and Sofiane will be with you. 173 00:09:08,880 --> 00:09:11,080 - OK, brilliant. - Are you happy to get on with that 174 00:09:11,080 --> 00:09:13,480 and then call me when you've got some more information? 175 00:09:13,480 --> 00:09:15,400 Courtney's put Jessica as sub-team leader 176 00:09:15,400 --> 00:09:16,840 in charge of Paul and Sofiane. 177 00:09:16,840 --> 00:09:19,720 Well, last time I saw them work together it was a disaster. 178 00:09:19,720 --> 00:09:22,680 Neither would listen to the other and it ended up in a huge row. 179 00:09:22,680 --> 00:09:25,920 Let's hope for Courtney's sake they don't play those games. 180 00:09:25,920 --> 00:09:27,800 11am. 181 00:09:27,800 --> 00:09:30,160 - Good luck. - See you later. - Good luck. 182 00:09:30,160 --> 00:09:33,360 Half the team head off to create a digital sign. 183 00:09:33,360 --> 00:09:37,960 We need to get this really, really eye-catching and different. 184 00:09:37,960 --> 00:09:41,680 I think, you know, between me and you, we can be eye-catching. 185 00:09:41,680 --> 00:09:43,360 Soho. 186 00:09:43,360 --> 00:09:45,360 LIFT BELL RINGS 187 00:09:46,480 --> 00:09:49,800 For Courtney's team, a novel approach. 188 00:09:49,800 --> 00:09:53,400 This ten-second video needs to be really, really fun, 189 00:09:53,400 --> 00:09:54,440 so you've got costumes, 190 00:09:54,440 --> 00:09:57,200 banana costume, burger costume, there's sausage costume... 191 00:09:57,200 --> 00:09:59,680 I think if we get dressed up in fancy dress it's going to be a joke. 192 00:09:59,680 --> 00:10:01,640 - I think it's going too novelty. - Yeah, I do. 193 00:10:01,640 --> 00:10:05,040 We should have us messing about with a lot of different things, give us the footage... 194 00:10:05,040 --> 00:10:06,880 - Yeah, I agree. - So how's our messing around...? 195 00:10:06,880 --> 00:10:10,520 Just... Just random, I don't want it to be constructive, cos then it looks wrong. 196 00:10:10,520 --> 00:10:12,040 I don't like the idea of fancy dress. 197 00:10:12,040 --> 00:10:15,840 - I understand, but we're not going for it. - No... - We've got limited time, let's just get on with it. 198 00:10:15,840 --> 00:10:19,040 Obviously Paul and Sofiane, very big personalities, 199 00:10:19,040 --> 00:10:20,440 they both like to bicker. 200 00:10:20,440 --> 00:10:22,680 I've got vision, I'm visualising this as a video. 201 00:10:22,680 --> 00:10:26,040 - Yeah, but... You've been asked to do something, you're not even doing that. - Yeah. 202 00:10:26,040 --> 00:10:30,360 My strategy to manage Paul and Sofiane, I'm going to try to rein it in and... 203 00:10:30,360 --> 00:10:32,040 - Oh, it's going to... - There you go... 204 00:10:32,040 --> 00:10:34,400 Sorry, Sofiane, look, you're distracting, it's going off course. 205 00:10:34,400 --> 00:10:38,120 I think I'm doing a good job of it. I'm managing two idiots, man! Of course I am! 206 00:10:38,120 --> 00:10:40,080 OK, so cut. 207 00:10:40,080 --> 00:10:42,520 I think we've made quite a vibrant, colourful video. 208 00:10:47,280 --> 00:10:49,720 - You know the Alana me and you know? - Yeah. 209 00:10:49,720 --> 00:10:51,960 How do you think she's going to get on with Rebecca? 210 00:10:51,960 --> 00:10:55,680 Sometimes Rebecca's very good at going off track. 211 00:10:55,680 --> 00:10:58,960 - And thinking something's great when it's not. - Yeah. 212 00:10:58,960 --> 00:11:00,720 Back at base... 213 00:11:00,720 --> 00:11:03,640 The way you go, "They're ridiculously rich, they're tasty, 214 00:11:03,640 --> 00:11:06,280 "they're gooey," when you said it, I went, "Oh!" 215 00:11:06,280 --> 00:11:09,200 ..Alana's team cook up her cake brand. 216 00:11:09,200 --> 00:11:11,200 - You were describing your cake. - Yeah. 217 00:11:11,200 --> 00:11:13,680 And those are the kind of words that really engage people. 218 00:11:13,680 --> 00:11:15,480 Ridiculously Rich is quite good. 219 00:11:15,480 --> 00:11:17,760 I'm going to go with Ridiculously Rich. 220 00:11:17,760 --> 00:11:20,720 The problem about the name they've chosen, Ridiculously Rich, 221 00:11:20,720 --> 00:11:22,840 is it has no unique selling point. 222 00:11:22,840 --> 00:11:25,920 What Lord Sugar is looking for is something that really stands out, 223 00:11:25,920 --> 00:11:28,720 is going to make really big sales, and at the moment, 224 00:11:28,720 --> 00:11:31,360 I can't see how Lord Sugar's going to be able to invest in her. 225 00:11:31,360 --> 00:11:34,520 - ALANA: - Can we put the cake stand underneath the writing? 226 00:11:34,520 --> 00:11:36,200 I think that looks really nice. 227 00:11:38,320 --> 00:11:39,800 Mid-afternoon. 228 00:11:43,240 --> 00:11:45,000 What time do you have to go home? 229 00:11:45,000 --> 00:11:50,000 Still with no name for his novelty business, Courtney. 230 00:11:50,000 --> 00:11:52,640 You know, I like the idea of Light Bulb. 231 00:11:52,640 --> 00:11:54,480 Light Bulb sounds a bit obvious, 232 00:11:54,480 --> 00:11:58,600 maybe Bright Bulb, or Bright Bulb Moments. 233 00:11:58,600 --> 00:12:00,960 Bright Bulb Moments. 234 00:12:00,960 --> 00:12:03,240 Courtney hasn't been particularly decisive. 235 00:12:03,240 --> 00:12:04,680 He's very focused on the name. 236 00:12:04,680 --> 00:12:07,160 He's not actually thinking about the overall task 237 00:12:07,160 --> 00:12:08,680 and what needs to be done. 238 00:12:08,680 --> 00:12:09,840 - KARTHIK: - Cheeky Moments? 239 00:12:09,840 --> 00:12:12,400 Instead of saying the word cheeky, I'd rather use a character 240 00:12:12,400 --> 00:12:15,960 - that is regarded as cheeky, like a monkey or a llama. - Ah. 241 00:12:15,960 --> 00:12:19,640 - KARREN: - He needs to prove that he can design great products 242 00:12:19,640 --> 00:12:22,120 and he can sell them in huge volumes, 243 00:12:22,120 --> 00:12:23,880 or God help him at the presentation. 244 00:12:23,880 --> 00:12:25,920 - What's your favourite animal? - Whale. 245 00:12:25,920 --> 00:12:28,520 - And what's your favourite colour? - Purple. There we go. 246 00:12:28,520 --> 00:12:29,880 Well, you decide, right? 247 00:12:29,880 --> 00:12:31,960 Yeah. Purple Whale. 248 00:12:31,960 --> 00:12:33,880 In a short space of time, 249 00:12:33,880 --> 00:12:37,720 I don't know if you're able to draw, like, a little whale. 250 00:12:37,720 --> 00:12:40,880 - Shouldn't be too ambitious. - Something like that? 251 00:12:40,880 --> 00:12:44,000 You know what? I just have to go with it. It is what it is. 252 00:12:44,000 --> 00:12:48,000 - Can you sell it? In your pitch? - I'm going to need to sell it. - OK. 253 00:12:48,000 --> 00:12:50,320 Next into the studio... 254 00:12:50,320 --> 00:12:53,240 - Hello. - Hiya. - How are you? - How are you doing? - I'm very well... 255 00:12:53,240 --> 00:12:55,200 ..Ridiculously Rich. 256 00:12:55,200 --> 00:12:57,000 The main products are these. 257 00:12:57,000 --> 00:12:59,720 Alana doesn't make cupcakes, so she's dressed as a cupcake. 258 00:12:59,720 --> 00:13:04,120 Chef Grainne comes in and doesn't approve and I throw this over her. 259 00:13:04,120 --> 00:13:06,320 Do I scream luxury? 260 00:13:06,320 --> 00:13:07,840 Definitely not. 261 00:13:07,840 --> 00:13:11,080 I know it's luxury, but we're trying to put a little bit of fun element into this. 262 00:13:11,080 --> 00:13:15,240 Mm. No time for cupcakes. Come try our Ridiculously Rich cakes. 263 00:13:15,240 --> 00:13:17,320 Mm... 264 00:13:21,000 --> 00:13:22,800 6.30pm. 265 00:13:22,800 --> 00:13:24,560 - Hiya. - Hi there. 266 00:13:24,560 --> 00:13:29,200 To help pitch Purple Whale, Courtney seeks out coaching. 267 00:13:29,200 --> 00:13:31,120 I'd say I'm a confident person. 268 00:13:31,120 --> 00:13:35,520 However, when put in the limelight, I get a bit nervous. 269 00:13:35,520 --> 00:13:39,880 So what we're going to do is try and get you to let go a little bit. 270 00:13:39,880 --> 00:13:43,400 I've seen Courtney pitch and it's not a pretty sight because he's 271 00:13:43,400 --> 00:13:46,560 incredibly nervous and he has no presence. 272 00:13:46,560 --> 00:13:48,440 He really needs this coaching, 273 00:13:48,440 --> 00:13:50,720 cos he really needs the pitch to go well. 274 00:13:50,720 --> 00:13:54,840 We're going to do one thing now which, er... 275 00:13:54,840 --> 00:13:56,400 which might be a bit weird. 276 00:13:56,400 --> 00:13:59,560 Energetically, how does this change you? 277 00:13:59,560 --> 00:14:01,600 - I feel more open, I feel... - Yeah? 278 00:14:01,600 --> 00:14:05,360 - ..that I can see more. - So just explore a little humming sound. 279 00:14:05,360 --> 00:14:08,680 THEY MAKE HUMMING NOISES 280 00:14:08,680 --> 00:14:12,240 The worst thing for me to happen in that pitch is to get nervous 281 00:14:12,240 --> 00:14:13,720 and start hesitating. 282 00:14:13,720 --> 00:14:16,640 Just to warn you, I'm going to put my hands around your waist. Off you go. 283 00:14:16,640 --> 00:14:19,600 Hopefully I can come across a lot better to the audience, 284 00:14:19,600 --> 00:14:21,360 the business advisors and Lord Sugar. 285 00:14:21,360 --> 00:14:22,920 Hello, ladies and gentlemen. 286 00:14:22,920 --> 00:14:25,920 My name is Courtney Wood and I sell my product range 287 00:14:25,920 --> 00:14:29,560 into 17 different countries through a network of five distributors. 288 00:14:29,560 --> 00:14:32,360 OK, excellent. Go back to that point. Do it again. 289 00:14:34,840 --> 00:14:37,160 Who wouldn't want to stop to see what's going on? 290 00:14:37,160 --> 00:14:39,120 I'm throwing flour in your face, for God's sake. 291 00:14:39,120 --> 00:14:42,280 - Finishing off their digital sign... - I like it. - I like it. 292 00:14:42,280 --> 00:14:44,280 ..Grainne and Frances. 293 00:14:44,280 --> 00:14:47,120 - You've got the logos. - Yeah. - Can we have a look? 294 00:14:49,080 --> 00:14:50,520 That is not Alana. 295 00:14:50,520 --> 00:14:52,400 - Or... - I don't know who's come up with this. 296 00:14:52,400 --> 00:14:55,240 - It looks like the Women's Institute or something. - Ridiculously shite. 297 00:14:55,240 --> 00:14:57,840 Well, if they wanted to get "ridiculously" into it, 298 00:14:57,840 --> 00:15:00,560 they've definitely done that. But this to me is Rebecca's influence, 299 00:15:00,560 --> 00:15:02,520 this is not Alana's personality to me. 300 00:15:02,520 --> 00:15:04,800 She is going to have to change this. 301 00:15:04,800 --> 00:15:06,240 Phone her. 302 00:15:06,240 --> 00:15:08,320 PHONE RINGS 303 00:15:09,400 --> 00:15:12,000 - 'Hi, Alana!' - Hi, you all right? 304 00:15:12,000 --> 00:15:13,880 'So, we've just seen your logo.' 305 00:15:13,880 --> 00:15:17,560 What do you think, Alana? What do you think? What do YOU think? 306 00:15:17,560 --> 00:15:21,400 - What do you mean, what do I think? It was my decision. - 'Do you? OK. 307 00:15:21,400 --> 00:15:22,880 'We just...' 308 00:15:22,880 --> 00:15:25,640 I just... I hope... I hope it does work out, 309 00:15:25,640 --> 00:15:28,200 I just have me doubts about it, to be honest. 310 00:15:28,200 --> 00:15:30,640 What are you feeling that you are going to achieve 311 00:15:30,640 --> 00:15:32,960 by digging something out that we've already created? 312 00:15:32,960 --> 00:15:34,640 What are you hoping to achieve? 313 00:15:34,640 --> 00:15:36,160 This is why with the input in the past 314 00:15:36,160 --> 00:15:38,880 things have failed, because people do not get behind something. 315 00:15:38,880 --> 00:15:42,640 We've got to be behind Alana on this. This is her bread and butter of the business. 316 00:15:42,640 --> 00:15:47,160 We just wanted to tell you. OK, you've gone with your brand. Fair enough, OK. 317 00:15:47,160 --> 00:15:48,600 'What have you guys been up to?' 318 00:15:48,600 --> 00:15:52,440 'We have come up with a concept on the interactive board. 319 00:15:52,440 --> 00:15:56,440 'There is Frances standing in a cupcake outfit first of all, right?' 320 00:15:56,440 --> 00:15:58,600 Did you say something about cupcakes? 321 00:15:58,600 --> 00:16:01,520 No, we're saying we don't have time for cupcakes. 322 00:16:01,520 --> 00:16:03,160 You don't have time for cupcakes? 323 00:16:03,160 --> 00:16:05,480 'And then we're introducing your Ridiculously Rich...' 324 00:16:05,480 --> 00:16:07,040 home-made luxury cakes. 325 00:16:07,040 --> 00:16:09,120 So there's no-one in a cupcake outfit? 326 00:16:09,120 --> 00:16:12,200 Fran is in a cupcake advert, but then she's put out of shot. We have to go. 327 00:16:12,200 --> 00:16:14,800 - Bye, bye... - Bye, bye, bye... 328 00:16:14,800 --> 00:16:17,400 - Well, she didn't take that well, did she? - No. 329 00:16:17,400 --> 00:16:19,840 No, she didn't take that well at all. 330 00:16:21,280 --> 00:16:24,240 She's going to hate this, you know. I have a feeling. 331 00:16:25,880 --> 00:16:27,480 10pm. 332 00:16:27,480 --> 00:16:29,480 - That's the logo. - Oh, I love the logo. 333 00:16:29,480 --> 00:16:31,320 I think they've done a good job, haven't they? 334 00:16:31,320 --> 00:16:34,400 Just 15 minutes before work must stop. 335 00:16:34,400 --> 00:16:35,880 What was the strapline? 336 00:16:35,880 --> 00:16:38,080 "Want a little gift? Make a big impression." 337 00:16:38,080 --> 00:16:40,960 - Small, like small text. Yeah, let's go for that. - Yeah? 338 00:16:40,960 --> 00:16:42,320 I look at that and I'm bored. 339 00:16:42,320 --> 00:16:44,320 Right, you're really missing the point, Sofiane. 340 00:16:44,320 --> 00:16:46,560 No, I think you're missing the point, trust me. Big time. 341 00:16:46,560 --> 00:16:49,480 - I'm not, trust me... - We're going to place this in a shop... 342 00:16:49,480 --> 00:16:53,600 - Do you know what? This is getting really, really childish now. - Yeah. 343 00:16:53,600 --> 00:16:55,880 - I think we're overcomplicating... - I agree with Paul. 344 00:16:55,880 --> 00:16:59,760 Is this campaign going to wow some people that really know what 345 00:16:59,760 --> 00:17:02,480 - business is all about? - Oh, God, it just looks really bare. 346 00:17:02,480 --> 00:17:04,280 It is what it is, innit? 347 00:17:04,280 --> 00:17:06,240 God, I'm mortified. 348 00:17:06,240 --> 00:17:09,920 I actually don't think we've helped him. I'm just pissed off. 349 00:17:09,920 --> 00:17:12,200 Bottom line, I'm pissed off. 350 00:17:19,600 --> 00:17:20,920 9am. 351 00:17:20,920 --> 00:17:24,000 Good morning, guys. How did yesterday go? 352 00:17:25,520 --> 00:17:27,520 Yeah, it went all right, didn't it? 353 00:17:28,840 --> 00:17:30,120 Yeah, it was good. 354 00:17:30,120 --> 00:17:31,520 Stressful, or...? 355 00:17:31,520 --> 00:17:34,280 It was kind of, like, agree and disagree. 356 00:17:34,280 --> 00:17:37,120 You know, we came up with something at the end. 357 00:17:37,120 --> 00:17:40,200 - Do you want to show me it? - Let's have a look. 358 00:17:46,960 --> 00:17:48,480 And that's the back. 359 00:17:50,240 --> 00:17:52,680 You've just made it clear, clean, 360 00:17:52,680 --> 00:17:55,360 simple, and I'm really pleased that you guys have done that. 361 00:17:55,360 --> 00:17:57,080 I'm glad you like that. 362 00:17:57,080 --> 00:17:59,640 Right, I really want to see what you've made. 363 00:18:00,680 --> 00:18:04,440 'No time for cupcakes. Come try our Ridiculously Rich cakes.' 364 00:18:04,440 --> 00:18:07,360 LAUGHTER 365 00:18:07,360 --> 00:18:11,200 You goons! Oh, I like it, well done. 366 00:18:11,200 --> 00:18:12,600 I'd just like to say, 367 00:18:12,600 --> 00:18:16,240 if I came across like I wasn't keen yesterday, 368 00:18:16,240 --> 00:18:18,760 uh...I'm very sorry, it's really good. 369 00:18:18,760 --> 00:18:21,240 But when you're describing someone dressed in a cupcake suit 370 00:18:21,240 --> 00:18:25,760 with flour being chucked in their face, your mind wanders a little. 371 00:18:26,760 --> 00:18:30,200 Today, both teams must create TV ads. 372 00:18:30,200 --> 00:18:34,520 Right, so, the advert is it's a lady coming into a cafe. 373 00:18:34,520 --> 00:18:36,320 Every day she's buying one of my cakes. 374 00:18:36,320 --> 00:18:37,760 But what we need to put across is 375 00:18:37,760 --> 00:18:41,440 cakes that people come back for time and time again. 376 00:18:41,440 --> 00:18:45,520 The TV advert needs to be fun, so it's all about keeping it cheeky. 377 00:18:45,520 --> 00:18:49,800 Are you guys happy working together on the advert again? 378 00:18:49,800 --> 00:18:53,280 - I'd like to swap, if I could. - OK. I'm cool with that. 379 00:18:53,280 --> 00:18:56,040 Sofiane, I know you're good at directing. 380 00:18:56,040 --> 00:18:57,880 So that's what I want you to focus on. 381 00:18:57,880 --> 00:19:03,160 However, Jessica will be in charge and she has the final say on it. 382 00:19:03,160 --> 00:19:06,640 It's happening again, he wants Jessica to lead the whole advert. 383 00:19:06,640 --> 00:19:09,440 'So I'm going to make it very clear that today is my day, 384 00:19:09,440 --> 00:19:13,120 'let me give you my best ideas and we need to use them.' 385 00:19:13,120 --> 00:19:15,120 And it's for Courtney's best interests. 386 00:19:20,640 --> 00:19:22,880 So, I'm excited to have the dream team! 387 00:19:22,880 --> 00:19:24,840 I think we're going to have loads of fun today. 388 00:19:24,840 --> 00:19:26,360 One thing I'm really conscious of, 389 00:19:26,360 --> 00:19:29,360 we've literally got about three hours to shoot this video. 390 00:19:29,360 --> 00:19:31,040 We've got plenty of time, we need to... 391 00:19:31,040 --> 00:19:33,280 - But we don't... - We need to have the idea very straight. 392 00:19:33,280 --> 00:19:35,720 I've got an idea and it won't take 20 minutes talking about it. 393 00:19:35,720 --> 00:19:37,880 It wouldn't, it wouldn't. Let's try that, boom, done. 394 00:19:37,880 --> 00:19:39,840 Do you know what, if you think we should do it 395 00:19:39,840 --> 00:19:42,560 and it rolls off the camera easy, do it. 396 00:19:42,560 --> 00:19:44,120 Farringdon. 397 00:19:44,120 --> 00:19:46,680 - Hi, Maureen, lovely to see you... - Don't say Maureen. - Why? 398 00:19:46,680 --> 00:19:48,280 It's totally unnecessary. 399 00:19:48,280 --> 00:19:50,920 Bringing character to Alana's cakes... 400 00:19:50,920 --> 00:19:53,520 Who do you know that is my age and called Maureen? 401 00:19:53,520 --> 00:19:57,120 I know people your age, my age, they're called things like Carol. 402 00:19:57,120 --> 00:19:59,440 ..first-time director Frances. 403 00:19:59,440 --> 00:20:01,480 It just sounds like we're making a joke of it. 404 00:20:01,480 --> 00:20:02,800 This isn't a joke for Alana. 405 00:20:02,800 --> 00:20:05,640 - Oh, my God, are we honestly standing here arguing over a name? - We are. 406 00:20:05,640 --> 00:20:07,880 Be that Maureen. 407 00:20:07,880 --> 00:20:09,200 Smile. 408 00:20:09,200 --> 00:20:11,520 That's Maureen! 409 00:20:11,520 --> 00:20:13,680 - Hi, Maureen. - Hey! - How are you? 410 00:20:13,680 --> 00:20:15,920 - I'm here to collect the cakes. - And cut. 411 00:20:15,920 --> 00:20:18,440 There's something missing compared to yesterday that we had 412 00:20:18,440 --> 00:20:20,080 that you can't even word, you know? 413 00:20:20,080 --> 00:20:23,160 Did you see it? You saw it on camera. Do you know what I mean? 414 00:20:23,160 --> 00:20:25,240 Honestly, truly, I feel like her brief was 415 00:20:25,240 --> 00:20:26,600 her cakes need to be luxury, 416 00:20:26,600 --> 00:20:28,800 they need to be high-end and bring a story around it. 417 00:20:28,800 --> 00:20:30,400 How do we make that story have more...? 418 00:20:30,400 --> 00:20:34,280 We need to have more energy on camera, really more...huh! 419 00:20:34,280 --> 00:20:37,880 Today, it seems any sort of cheesiness or funness we've tried to put into it, 420 00:20:37,880 --> 00:20:39,520 it's very dampened by Rebecca. 421 00:20:39,520 --> 00:20:42,200 Just because it's luxurious doesn't mean it has to be dull. 422 00:20:42,200 --> 00:20:45,640 Right, I want personality. Be Maureen. 423 00:20:45,640 --> 00:20:47,720 - I am Maureen. - Action! 424 00:20:47,720 --> 00:20:50,000 - What do you fancy? - Can I have a quick rocky road, please? 425 00:20:50,000 --> 00:20:52,400 - Course you can. - Thank you. - There you go, my dear. 426 00:20:52,400 --> 00:20:55,040 - I'm sure I'll see you again soon. - You will, I'll be back next week. 427 00:20:55,040 --> 00:20:56,680 - Thank you. - See you later, bye! 428 00:20:56,680 --> 00:20:58,080 I loved that! 429 00:21:00,920 --> 00:21:02,680 North London... 430 00:21:02,680 --> 00:21:04,760 So, a husband and wife, it's their anniversary. 431 00:21:04,760 --> 00:21:08,640 ..location for Purple Whale's epic tale. 432 00:21:08,640 --> 00:21:10,360 The husband's forgotten the anniversary. 433 00:21:10,360 --> 00:21:13,640 What he does, he orders some love-heart ice-cream scoops, 434 00:21:13,640 --> 00:21:16,760 then he presents them to his wife, everything's happy. 435 00:21:16,760 --> 00:21:18,320 That's the basic concept. 436 00:21:18,320 --> 00:21:20,200 So you walk in. 437 00:21:20,200 --> 00:21:22,200 And you shut the door. 438 00:21:22,200 --> 00:21:25,160 - So you just walked home. - That's it? - Yeah. - Cool, let's go with it, yeah. 439 00:21:25,160 --> 00:21:27,440 - Do a few, go on. - It's fine, it's fine, it's fine. 440 00:21:27,440 --> 00:21:29,600 Sof, remember what we said? Let's not get... 441 00:21:29,600 --> 00:21:31,880 - Quickly, quickly, one second. - It's the second time. 442 00:21:31,880 --> 00:21:33,360 Three, two, one, action. 443 00:21:33,360 --> 00:21:36,920 Sofiane, I know, will think he's in charge of this TV advert. 444 00:21:36,920 --> 00:21:40,160 However, I'm going to take charge and I'm going to make sure that 445 00:21:40,160 --> 00:21:42,440 Courtney is going to be proud of the video. 446 00:21:42,440 --> 00:21:45,320 All we want a shot of, Alex, is me passing Karthik the card. 447 00:21:45,320 --> 00:21:48,440 - Do you want to say to him, "Do you know what day it is?"? - No, I don't. 448 00:21:48,440 --> 00:21:50,200 He wants it to be cheeky, remember. 449 00:21:50,200 --> 00:21:52,840 - I tell you what, I'll say it. I'll say it... - He wants it to be cheeky. 450 00:21:52,840 --> 00:21:54,760 - What you do, you go from smiling... - Let's move. 451 00:21:54,760 --> 00:21:56,360 ..into, like, a shocked face. So... 452 00:21:56,360 --> 00:21:58,280 - I think he knows what he's doing. - Yeah? 453 00:21:59,480 --> 00:22:01,880 Happy anniversary, honeybun. 454 00:22:01,880 --> 00:22:03,840 OK, right, next scene, Sofiane. 455 00:22:03,840 --> 00:22:07,840 - Why doesn't he be on his phone ordering from Purple Whale? - Action. 456 00:22:07,840 --> 00:22:12,520 Hello, Purple Whale? Could I order something really quickly, please? 457 00:22:12,520 --> 00:22:16,640 - Action. - You melt my heart, just like this ice cream is melting. 458 00:22:16,640 --> 00:22:18,080 Happy anniversary. 459 00:22:18,080 --> 00:22:20,480 Lunchtime. 460 00:22:20,480 --> 00:22:22,440 Packaging brainstorm. 461 00:22:22,440 --> 00:22:26,360 We're lacking a little bit about your USP behind your brand. 462 00:22:26,360 --> 00:22:28,840 What's going to really make you stand out? 463 00:22:28,840 --> 00:22:31,640 For Alana, a branding rethink. 464 00:22:31,640 --> 00:22:33,800 I'm trying to dig into something to make you different. 465 00:22:33,800 --> 00:22:35,800 - Gluten-free, or it's... - It's not gluten-free. 466 00:22:35,800 --> 00:22:37,520 I know it's not gluten-free, 467 00:22:37,520 --> 00:22:43,040 - maybe have you looked at the Welsh flag or something? - I don't know. 468 00:22:43,040 --> 00:22:45,960 All I'm suggesting is just about what is, yeah, 469 00:22:45,960 --> 00:22:49,440 the uniqueness of you and your humble beginnings 470 00:22:49,440 --> 00:22:51,280 and where it all began. 471 00:22:51,280 --> 00:22:56,600 You could have on the box, you could have, like, my signature. 472 00:22:56,600 --> 00:23:00,360 - It's your seal of approval. - Yeah. - Yeah. - I like that. 473 00:23:00,360 --> 00:23:02,040 The penny has finally dropped, 474 00:23:02,040 --> 00:23:05,280 and Alana has recognised that what is unique about her product 475 00:23:05,280 --> 00:23:06,480 is her, it's Alana. 476 00:23:06,480 --> 00:23:08,000 But given that the pitch is tomorrow, 477 00:23:08,000 --> 00:23:09,680 they are beginning to run out of time. 478 00:23:09,680 --> 00:23:11,880 They've got an awful lot of work to do today 479 00:23:11,880 --> 00:23:14,400 in order to put it all together and make it great. 480 00:23:14,400 --> 00:23:16,280 We want to redesign the logo. 481 00:23:16,280 --> 00:23:18,560 Ridiculously Rich, by Alana. 482 00:23:18,560 --> 00:23:22,640 Get rid of the cake stand and put in a bit of ownership. 483 00:23:24,680 --> 00:23:26,240 God, it is a bit better, isn't it? 484 00:23:29,560 --> 00:23:31,000 South London. 485 00:23:31,000 --> 00:23:34,920 Aiming to pitch a new novelty gift tomorrow, Courtney. 486 00:23:34,920 --> 00:23:38,320 The product that I'm thinking of doing is, like, a baby sippy cup, 487 00:23:38,320 --> 00:23:41,760 a bit like a beaker but it's got two handles and it looks like 488 00:23:41,760 --> 00:23:43,800 a little trophy or a cup, so the kid's a winner, 489 00:23:43,800 --> 00:23:46,000 so it looks like he's lifting it up and going, "Yeah!" 490 00:23:46,000 --> 00:23:48,360 - But then he can go... - I like it. 491 00:23:48,360 --> 00:23:50,240 I feel like it has an underlying message 492 00:23:50,240 --> 00:23:52,160 that maybe I'm wanting to be the winner. 493 00:23:52,160 --> 00:23:53,640 Yeah, I'm a winner. Why not? 494 00:23:53,640 --> 00:23:56,280 - I'm going to create a winning baby product. - Yeah. 495 00:23:56,280 --> 00:24:01,480 Next up, a leading design and prototype agency. 496 00:24:01,480 --> 00:24:03,040 Maybe we can have a little base 497 00:24:03,040 --> 00:24:05,280 that you can store little snacks in there, 498 00:24:05,280 --> 00:24:09,360 then we can also add it so that you can put football badges on that 499 00:24:09,360 --> 00:24:12,200 and then we can sell them to football teams, 500 00:24:12,200 --> 00:24:15,240 and just another commercial side of the product. 501 00:24:15,240 --> 00:24:19,400 This prototype has to convince Alan that he has ideas that will sell. 502 00:24:19,400 --> 00:24:21,640 But this is a flooded market. 503 00:24:21,640 --> 00:24:24,920 He's come up with a sippy-cup idea. Is that original enough, 504 00:24:24,920 --> 00:24:28,960 is that unique enough? Does it make this business investible enough? 505 00:24:28,960 --> 00:24:30,320 I don't know. 506 00:24:30,320 --> 00:24:33,160 That's looking great. I'm really pleased with how that's come out. 507 00:24:33,160 --> 00:24:36,120 - What do you think, Paul? - Yeah, I like it, I like it. 508 00:24:37,680 --> 00:24:39,480 1.30pm. 509 00:24:39,480 --> 00:24:42,080 - Um... - Deadline for cake packaging looming... 510 00:24:42,080 --> 00:24:43,720 Let's go with description, 511 00:24:43,720 --> 00:24:46,640 chocolaty biscuit fudge filling and a chocolaty topping. 512 00:24:46,640 --> 00:24:48,400 ..a last-minute change of plan. 513 00:24:49,640 --> 00:24:53,720 Going to leave it in Oliver's capable hands. Thank you very much. 514 00:24:53,720 --> 00:24:56,600 - Oliver, is everything all right? - Only, just one quick question, 515 00:24:56,600 --> 00:24:59,240 what do you think of the Welsh dragon with handmade? 516 00:24:59,240 --> 00:25:02,440 No, because I'm putting some text on the back that says about it 517 00:25:02,440 --> 00:25:03,600 being made in Wales. 518 00:25:03,600 --> 00:25:05,360 - Anything with that... - No. - OK. 519 00:25:07,040 --> 00:25:12,200 Packaging handed over, Alana's next stop, the TV advert. 520 00:25:12,200 --> 00:25:14,720 I mean, it's a tough decision I need to make. 521 00:25:14,720 --> 00:25:15,920 I was thinking, 522 00:25:15,920 --> 00:25:20,000 the USP, I was thinking of having maybe the Welsh dragon on the back, 523 00:25:20,000 --> 00:25:22,720 on the front with the dragon, then "Handmade in Wales" to the left, 524 00:25:22,720 --> 00:25:26,480 if that could be encompassed on... 525 00:25:26,480 --> 00:25:29,720 OK, I mean... Did she want that? 526 00:25:29,720 --> 00:25:32,560 Well, I think if you have a customer, I'm just trying... 527 00:25:32,560 --> 00:25:34,200 Because not all of the customers... 528 00:25:34,200 --> 00:25:36,840 They'll see it, and if somebody sees "Handmade in Wales," 529 00:25:36,840 --> 00:25:39,600 it could go, you know, it's quite important. 530 00:25:39,600 --> 00:25:42,920 - Well, we could go with that, then, if that's what you think. - Go with that. 531 00:25:42,920 --> 00:25:45,120 4pm. 532 00:25:45,120 --> 00:25:47,600 '"Happy anniversary, honeybun"?' 533 00:25:47,600 --> 00:25:50,120 THEY ALL LAUGH 534 00:25:50,120 --> 00:25:53,520 Editing their TV ad, Courtney's team. 535 00:25:53,520 --> 00:25:55,680 'Hello, is that Purple Whale? 536 00:25:55,680 --> 00:25:59,040 'I need something amazing for my anniversary right now.' 537 00:25:59,040 --> 00:26:03,440 I thought Courtney's business was an online shop, 538 00:26:03,440 --> 00:26:05,760 not a phone-up mail-order business. 539 00:26:05,760 --> 00:26:07,720 Why isn't he ordering it online? 540 00:26:10,320 --> 00:26:12,280 I think the thought process behind it, 541 00:26:12,280 --> 00:26:15,280 a lot of people order things now on the phone rather than the laptop. 542 00:26:15,280 --> 00:26:16,920 Really(?) 543 00:26:20,440 --> 00:26:22,600 - 'Hello?' - Hi, Courtney, you OK? 544 00:26:22,600 --> 00:26:24,840 Yeah, good, thank you, how's it going your end? 545 00:26:24,840 --> 00:26:27,840 Yeah, it's going really good. Pretty much exactly what you wanted. 546 00:26:27,840 --> 00:26:30,960 'Well, actually, it's, like, 95% exactly what you wanted. 547 00:26:30,960 --> 00:26:33,160 'What's the other 5% that's different?' 548 00:26:33,160 --> 00:26:34,720 I'm just going to put you on to Sofiane. 549 00:26:34,720 --> 00:26:38,680 Courtney, so, basically, the initial idea was 550 00:26:38,680 --> 00:26:43,040 'someone makes a phone call and he's talking to your company.' 551 00:26:43,040 --> 00:26:45,680 There was no point where this was ever a mail-order, 552 00:26:45,680 --> 00:26:47,120 phone-order product, 553 00:26:47,120 --> 00:26:49,600 it's always been an online product, from the concept. 554 00:26:49,600 --> 00:26:53,720 OK, can you just say "Order online," and then do it tapping the phone? 555 00:26:53,720 --> 00:26:55,720 - All right, mate. - Perfect. - Thanks a lot. 556 00:26:55,720 --> 00:26:58,160 - Cheers, bye. - 'Bye. - Bye.' 557 00:26:58,160 --> 00:27:01,480 - I know. - You can't do nothing now, so, you know, don't focus on it. 558 00:27:01,480 --> 00:27:04,160 But, obviously, you didn't need that. 559 00:27:04,160 --> 00:27:05,600 I feel a bit for Courtney. 560 00:27:05,600 --> 00:27:09,560 He's given complete trust to the sub team to produce the advert. 561 00:27:09,560 --> 00:27:13,600 He's relied on them and I think in some respects they've let him down. 562 00:27:13,600 --> 00:27:16,040 Show me typing into the phone and show me saying "Yes," 563 00:27:16,040 --> 00:27:17,360 so I've done it online. 564 00:27:17,360 --> 00:27:19,600 - Perfect, yeah. - Movie magic. 565 00:27:21,160 --> 00:27:22,960 Just one hour left... 566 00:27:22,960 --> 00:27:25,320 - 'Hi, Maureen! - How are you?' 567 00:27:25,320 --> 00:27:29,280 ..to add Alana's signature approach to Ridiculously Rich. 568 00:27:29,280 --> 00:27:30,960 Hello! 569 00:27:30,960 --> 00:27:32,920 THEY ALL SCREAM 570 00:27:32,920 --> 00:27:35,920 - Oh, my God! - OK, so, brand change, logo's changed. 571 00:27:35,920 --> 00:27:37,640 I've put my name in it. 572 00:27:37,640 --> 00:27:42,160 - Ridiculously Rich by Alana, and it's signed by me. - Well done, Alana. 573 00:27:42,160 --> 00:27:44,120 - Right decision. - Well done. 574 00:27:44,120 --> 00:27:46,960 We need to do a little bit of filming here now with me 575 00:27:46,960 --> 00:27:49,520 and you need to edit that in. I know it's loads of stress. 576 00:27:49,520 --> 00:27:51,560 Maybe have me at the beginning, as a voice-over, 577 00:27:51,560 --> 00:27:54,680 and then at the end, me speaking straight into the camera. 578 00:27:54,680 --> 00:27:57,600 - Right, so let's get this done, then. I need to shoot off. - OK, yeah. 579 00:27:57,600 --> 00:28:01,200 - Go. - We can create cakes for your cafes and your delis. 580 00:28:01,200 --> 00:28:04,480 We concentrate on making our products home-made and luxury, 581 00:28:04,480 --> 00:28:06,960 and we use the finest Belgian chocolate in all our projects. 582 00:28:06,960 --> 00:28:09,280 - Perfect. - Yes? OK, got to go. - Right, let's start editing. 583 00:28:09,280 --> 00:28:12,680 - Bye! - Good luck. - Bye. 584 00:28:12,680 --> 00:28:14,440 I'm so glad she's changed that logo, 585 00:28:14,440 --> 00:28:17,520 me and you made it clear to her yesterday that we didn't like it. 586 00:28:18,800 --> 00:28:19,840 8pm. 587 00:28:19,840 --> 00:28:23,000 You think that would work, this sort of orangey? 588 00:28:23,000 --> 00:28:25,880 Left in sole charge of Alana's packaging... 589 00:28:25,880 --> 00:28:28,400 There's so much choice as well. Um... 590 00:28:28,400 --> 00:28:29,520 ..Oliver. 591 00:28:29,520 --> 00:28:34,680 Um, right. I feel, Adam, that we should...um... 592 00:28:35,760 --> 00:28:37,160 Yeah. 593 00:28:37,160 --> 00:28:39,040 Let's see what we've got here. 594 00:28:39,040 --> 00:28:43,320 Slight... I am, slightly, I'm not going to lie, I am a bit panicked. 595 00:28:43,320 --> 00:28:48,720 You know, this is almost...my time, my time to shine. 596 00:28:48,720 --> 00:28:50,760 But I'm also now on the centre stage, 597 00:28:50,760 --> 00:28:53,680 and I'm feeling a little bit... 598 00:28:53,680 --> 00:28:55,440 HE BREATHES IN HEAVILY 599 00:28:55,440 --> 00:28:56,800 ..a little bit concerned. 600 00:29:00,920 --> 00:29:02,280 Here we go. 601 00:29:02,280 --> 00:29:03,600 9am. 602 00:29:03,600 --> 00:29:05,320 Wow, guys, here it is. 603 00:29:05,320 --> 00:29:09,400 Today, the finalists present their companies to Lord Sugar. 604 00:29:09,400 --> 00:29:12,800 Oh, my gosh! I love it! 605 00:29:12,800 --> 00:29:14,360 That is incredible. 606 00:29:14,360 --> 00:29:16,280 - I love it. - I love it. 607 00:29:16,280 --> 00:29:18,400 - Works well with the orange tissue. - It's so good. 608 00:29:18,400 --> 00:29:21,400 - I wanted to go for the provenance... - Overruled! 609 00:29:21,400 --> 00:29:23,760 And I thought, you're from Wales, it's home, you know? 610 00:29:23,760 --> 00:29:25,840 - That's what they love. Pretty, isn't it? - Well done. 611 00:29:25,840 --> 00:29:27,400 I think you've done a really good job. 612 00:29:27,400 --> 00:29:29,120 They're lovely, well done, Oliver. 613 00:29:29,120 --> 00:29:33,520 But first, a chance to test their new brands on the public. 614 00:29:33,520 --> 00:29:35,560 I want you to do the consumer testing 615 00:29:35,560 --> 00:29:37,720 and then feed me back any information, 616 00:29:37,720 --> 00:29:41,320 and then, yeah, I can try and put that into my pitch this afternoon. 617 00:29:41,320 --> 00:29:44,040 And then, hopefully, be crowned the winner. 618 00:29:45,280 --> 00:29:46,920 Teams dispatched... 619 00:29:46,920 --> 00:29:49,120 Pitching has to be two things, it has to be educational 620 00:29:49,120 --> 00:29:50,360 and it has to be entertaining. 621 00:29:50,360 --> 00:29:54,120 ..for the finalists, last-minute pitch preparation. 622 00:29:54,120 --> 00:29:57,680 The only thing that makes me real nervous is that 623 00:29:57,680 --> 00:30:01,880 I'm pitching 250 people and what is at stake. 624 00:30:03,960 --> 00:30:07,440 - Talk as if you're talking to me. - OK. - Right. - 17 years... Hold on. 625 00:30:09,280 --> 00:30:11,840 - OK. - Breathe. Start again. 626 00:30:11,840 --> 00:30:14,800 Hello, everyone, I'm Alana and I'm the founder of Ridiculously Rich. 627 00:30:14,800 --> 00:30:17,760 - It's so hard, it's so hard, it's so hard. - It's not, it's not. 628 00:30:17,760 --> 00:30:19,600 Back to the start. 629 00:30:22,360 --> 00:30:23,600 East London. 630 00:30:23,600 --> 00:30:25,000 Oooh! 631 00:30:25,000 --> 00:30:28,920 Time to see if Purple Whale makes a splash. 632 00:30:28,920 --> 00:30:32,840 - What sort of company would you say this is? - Photographic company? 633 00:30:32,840 --> 00:30:36,160 If you was to just see this on its own, does that pass the message? 634 00:30:36,160 --> 00:30:39,120 - The actual name of it doesn't tell you what you do. - OK. 635 00:30:39,120 --> 00:30:41,120 Purple Whale, I don't get it. 636 00:30:41,120 --> 00:30:42,960 And then you have to read the small print. 637 00:30:42,960 --> 00:30:45,040 I think it should be a little bit more bigger. 638 00:30:45,040 --> 00:30:47,960 - What do you think of the colour? - It stands out. If you look around here, 639 00:30:47,960 --> 00:30:50,920 - there's not much purple, so I'd say a good colour. - Thank you. 640 00:30:52,640 --> 00:30:54,360 12 o'clock. 641 00:30:54,360 --> 00:30:57,680 For the finalists, pitch pending. 642 00:30:57,680 --> 00:31:00,880 The biggest worry for me is that I go on 643 00:31:00,880 --> 00:31:05,080 in front of them all and just go blank. 644 00:31:05,080 --> 00:31:06,560 No, you're not going to go blank. 645 00:31:06,560 --> 00:31:09,160 - You're going to nail it. - Yeah. - You are. 646 00:31:09,160 --> 00:31:11,320 - Aren't you? - I'm going to nail it. 647 00:31:11,320 --> 00:31:13,440 You'll be fine, you'll be absolutely fine. 648 00:31:13,440 --> 00:31:15,280 And you know what, I'm there next to you. 649 00:31:15,280 --> 00:31:18,560 I may be on the laptop but at least you have a friend next to you. 650 00:31:18,560 --> 00:31:21,840 You have already won this task by preparing that amazing product, 651 00:31:21,840 --> 00:31:24,080 with your history, with your business plan, 652 00:31:24,080 --> 00:31:25,400 and, you know, the video. 653 00:31:25,400 --> 00:31:28,200 So I think you've already won it. This is just the culmination of it. 654 00:31:28,200 --> 00:31:29,640 Go in with that and the fact that 655 00:31:29,640 --> 00:31:32,040 you just have to be better than Alana, you'll get it. 656 00:31:32,040 --> 00:31:33,560 You'll win it. 657 00:31:33,560 --> 00:31:35,480 West London. 658 00:31:38,680 --> 00:31:42,480 - Oh, that's amazing! - Guys, this is excellent. - So funny. 659 00:31:42,480 --> 00:31:45,200 Alana's team seek feedback for the pitch. 660 00:31:46,960 --> 00:31:50,920 - If there were two words to sum up how that looked? - Tasty. - Yeah. 661 00:31:50,920 --> 00:31:52,920 - Perhaps expensive. - Oh, right. 662 00:31:52,920 --> 00:31:55,480 - Rich stands out. - Yeah. 663 00:31:55,480 --> 00:31:58,680 Busy, though. It's a lot on one circle. 664 00:31:58,680 --> 00:32:01,520 - OK. - Could you see that on a supermarket shelf? 665 00:32:01,520 --> 00:32:04,520 I can, but I wouldn't really look twice at that. 666 00:32:04,520 --> 00:32:07,360 Right, guys, I think that that was really positive feedback, 667 00:32:07,360 --> 00:32:09,640 there's been some good constructive criticism as well. 668 00:32:13,960 --> 00:32:15,160 City Hall. 669 00:32:16,480 --> 00:32:18,160 Landmark for London. 670 00:32:19,880 --> 00:32:24,200 Today, pitch location for Lord Sugar's finalists. 671 00:32:27,560 --> 00:32:29,360 This is where you're going to win it. 672 00:32:31,000 --> 00:32:33,240 How are you feeling? Are you feeling nervous? 673 00:32:33,240 --> 00:32:35,120 You wouldn't be human if you wasn't nervous 674 00:32:35,120 --> 00:32:37,360 at the thought of giving a pitch... 675 00:32:37,360 --> 00:32:40,080 - Remember, the fight's not won in the ring, it's won way before. - Yeah. 676 00:32:40,080 --> 00:32:41,360 And you've won it. 677 00:32:44,720 --> 00:32:46,160 My God, my heart's racing already. 678 00:32:47,200 --> 00:32:48,320 Erm... 679 00:32:48,320 --> 00:32:51,360 I am so passionate about the products that I create 680 00:32:51,360 --> 00:32:54,320 that when people ask, "What's your USP?", 681 00:32:54,320 --> 00:32:55,840 I say, "Me." 682 00:32:55,840 --> 00:32:57,000 Erm... 683 00:32:59,880 --> 00:33:02,120 I'm sorry, I'm really, like, getting overpanicky. 684 00:33:04,160 --> 00:33:05,320 Here they are. 685 00:33:05,320 --> 00:33:08,000 First, a chance to filter through the feedback. 686 00:33:08,000 --> 00:33:09,400 - How are you? - I'm fully prepared, 687 00:33:09,400 --> 00:33:11,800 I just want to try and get some information from you guys, 688 00:33:11,800 --> 00:33:13,520 - see if I can add that in. - Yeah. 689 00:33:13,520 --> 00:33:15,840 - Did you find out much this morning? - Yeah, we did. 690 00:33:15,840 --> 00:33:18,400 We found out that everyone liked the colour purple. 691 00:33:18,400 --> 00:33:19,520 They said it was different, 692 00:33:19,520 --> 00:33:22,200 there's not really many brands out there using that colour, purple. 693 00:33:22,200 --> 00:33:24,480 In terms of reading the logo, Purple Whale, 694 00:33:24,480 --> 00:33:27,200 they didn't understand what it is, but then the tagline, 695 00:33:27,200 --> 00:33:29,800 so, "Little gifts, big impressions", that kind of gives them 696 00:33:29,800 --> 00:33:31,560 a little idea of what industry it's in. 697 00:33:31,560 --> 00:33:33,280 But the only thing they said on that 698 00:33:33,280 --> 00:33:35,280 is the tagline could have been slightly bigger. 699 00:33:35,280 --> 00:33:37,080 With Purple Whale, you wanted to do something 700 00:33:37,080 --> 00:33:39,240 that people don't really get, so they look into it more, 701 00:33:39,240 --> 00:33:41,520 and I felt from today's research that's what you've done. 702 00:33:41,520 --> 00:33:42,600 Well, thanks for the info. 703 00:33:42,600 --> 00:33:44,800 That's what's hopefully going to win me the investment. 704 00:33:44,800 --> 00:33:45,920 Is. Not hopefully - is. 705 00:33:45,920 --> 00:33:48,360 I think what's really important is that we stress to her 706 00:33:48,360 --> 00:33:50,360 that the core of the consumers loved it. 707 00:33:50,360 --> 00:33:52,600 Obviously there were negatives in them, 708 00:33:52,600 --> 00:33:55,080 but I just think it's just now about building her up. 709 00:33:57,120 --> 00:33:59,680 - Hi. - Hi there. - Hi, you. 710 00:33:59,680 --> 00:34:02,800 - How'd it go? - Loved it. - Top, fantastic. Really good. 711 00:34:02,800 --> 00:34:05,720 - They loved it. They loved the packaging. - Really? 712 00:34:05,720 --> 00:34:08,440 Yeah. And it hit the luxury market, so that's covered. 713 00:34:08,440 --> 00:34:11,240 I know this sounds really bad, but anything bad? 714 00:34:11,240 --> 00:34:13,160 It was just all positive. 715 00:34:22,680 --> 00:34:23,720 4pm. 716 00:34:27,200 --> 00:34:28,840 Settling in, 717 00:34:28,840 --> 00:34:31,680 top names from British industry, 718 00:34:31,680 --> 00:34:34,640 including experts from the worlds of giftware... 719 00:34:35,720 --> 00:34:37,040 ..and baking. 720 00:34:42,120 --> 00:34:44,520 - WHISPERING: - I started in my parents' little country kitchen 721 00:34:44,520 --> 00:34:45,600 in West Wales. 722 00:34:46,760 --> 00:34:49,720 Hello, ladies and gentlemen, my name is Courtney Wood, 723 00:34:49,720 --> 00:34:51,960 - and today I'd like to present to you... - Louder. 724 00:34:51,960 --> 00:34:53,280 ..Purple Whale. 725 00:35:00,720 --> 00:35:02,520 Good. 726 00:35:02,520 --> 00:35:03,800 We're in place. 727 00:35:06,680 --> 00:35:09,520 Hoping to treat the experts to a tasty pitch... 728 00:35:09,520 --> 00:35:10,680 APPLAUSE 729 00:35:10,680 --> 00:35:11,920 ..Alana Spencer. 730 00:35:14,120 --> 00:35:16,520 'This literally means everything to me, now. 731 00:35:18,720 --> 00:35:21,120 'Everything I've done since I was 17 732 00:35:21,120 --> 00:35:24,480 'has been leading up to this one huge moment.' 733 00:35:27,200 --> 00:35:28,280 Hello, everyone. 734 00:35:28,280 --> 00:35:31,160 I'd like to introduce you to my brand, Ridiculously Rich. 735 00:35:32,280 --> 00:35:34,960 I started when I was 17 years old 736 00:35:34,960 --> 00:35:37,840 in my parents' little country kitchen in Wales... 737 00:35:41,640 --> 00:35:46,000 ..but this business can be a huge, nationwide business. 738 00:35:46,000 --> 00:35:49,720 I've got six, six core, erm, products... 739 00:35:51,240 --> 00:35:53,640 ..that you've all... I think you've all had a selection, 740 00:35:53,640 --> 00:35:57,040 a selection to taste, so these aren't, these are... 741 00:35:57,040 --> 00:35:59,520 in no way limiting us, limiting me, 742 00:35:59,520 --> 00:36:02,000 but, erm, these are the ones that I've worked on 743 00:36:02,000 --> 00:36:03,760 and absolutely perfected. 744 00:36:03,760 --> 00:36:06,160 They are luxury, and they're home-made, 745 00:36:06,160 --> 00:36:08,480 and my secret recipes are... 746 00:36:08,480 --> 00:36:10,880 Well, they're just that, they're secret recipes. 747 00:36:10,880 --> 00:36:12,840 LAUGHTER 748 00:36:12,840 --> 00:36:16,680 So, what makes me different to all of the other people out there? 749 00:36:16,680 --> 00:36:20,120 And I genuinely believe that that is... That's me. 750 00:36:20,120 --> 00:36:23,160 So, how do I see the business growing? 751 00:36:23,160 --> 00:36:25,360 It's a three-pronged attack, essentially. 752 00:36:25,360 --> 00:36:27,560 There's the food festival and event side, 753 00:36:27,560 --> 00:36:29,520 which is the side of my business that I know 754 00:36:29,520 --> 00:36:30,840 like the back of my hand. 755 00:36:30,840 --> 00:36:35,400 Then, there is the cafes, delis, anywhere that sells a coffee 756 00:36:35,400 --> 00:36:38,760 will also be selling Ridiculously Rich cakes. 757 00:36:38,760 --> 00:36:42,920 Finally, I propose the same products to go into retail 758 00:36:42,920 --> 00:36:44,640 in individual portions, 759 00:36:44,640 --> 00:36:47,520 and this is what you've got in front of you here. 760 00:36:47,520 --> 00:36:51,400 So, how do I see the growth of production itself? 761 00:36:51,400 --> 00:36:55,440 I propose to outsource the production of my products. 762 00:36:55,440 --> 00:36:59,080 OK, so I'd like to show you the little ad that I've worked on, now. 763 00:36:59,080 --> 00:37:01,960 'I'm Alana, and I established my company, Ridiculously Rich. 764 00:37:03,520 --> 00:37:06,760 'We concentrate on making our products home-made and luxury, 765 00:37:06,760 --> 00:37:09,480 'and we use the finest Belgian chocolate in all our products. 766 00:37:09,480 --> 00:37:10,680 'Ridiculously Rich. 767 00:37:10,680 --> 00:37:13,720 'Cake so good they'll keep your customers coming back for more.' 768 00:37:13,720 --> 00:37:16,680 # I said, hey, I put some new shoes on 769 00:37:16,680 --> 00:37:20,560 # And everybody's smiling and it's so inviting, oh 770 00:37:20,560 --> 00:37:22,760 # Short on money but long on time... # 771 00:37:22,760 --> 00:37:24,200 I'd just like to say 772 00:37:24,200 --> 00:37:27,840 this is something that I know 100% I can make a success. 773 00:37:27,840 --> 00:37:29,120 Thank you for listening to me, 774 00:37:29,120 --> 00:37:31,560 and I would like to open the floor to questions. 775 00:37:32,800 --> 00:37:36,520 As an owner of a retail outlet, what's very important to me 776 00:37:36,520 --> 00:37:40,280 is to understand the price that I can buy these things for, 777 00:37:40,280 --> 00:37:44,280 - and the price that I can sell them for. - They would be a pound per unit. 778 00:37:44,280 --> 00:37:46,200 You know, they retail at three pounds a slice, 779 00:37:46,200 --> 00:37:48,320 so it's a nice bit of money to be made. 780 00:37:48,320 --> 00:37:50,560 How will your brownies stand out from the crowd? 781 00:37:50,560 --> 00:37:52,080 The personal touch, you know. 782 00:37:52,080 --> 00:37:54,840 I think if I can grow this brand so people know the brand as me, 783 00:37:54,840 --> 00:37:56,760 you stand out amongst the competition. 784 00:37:56,760 --> 00:38:00,160 The packaging is obviously very important because they need to... 785 00:38:00,160 --> 00:38:02,320 they need to be instantly grabbed by that. 786 00:38:02,320 --> 00:38:07,640 Alana, you take great pride in saying that you're made in Wales. 787 00:38:07,640 --> 00:38:10,640 So would this manufacturing plant be in Wales, 788 00:38:10,640 --> 00:38:14,600 and will Wales still be part of your selling point? 789 00:38:14,600 --> 00:38:18,200 I mean, the Welsh thing, it's so important. 790 00:38:18,200 --> 00:38:21,480 And I would propose to keep the production in Wales. 791 00:38:22,640 --> 00:38:25,200 Thank you all so much for your time. Thank you. 792 00:38:30,480 --> 00:38:32,080 APPLAUSE 793 00:38:32,080 --> 00:38:34,000 - You've done it! - You were brilliant! 794 00:38:34,000 --> 00:38:35,880 Buzzing. Buzzing! 795 00:38:35,880 --> 00:38:37,360 - You were amazing. - Yeah! 796 00:38:38,360 --> 00:38:41,200 For Lord Sugar, expert feedback. 797 00:38:42,200 --> 00:38:45,200 I think artisan, handmade, luxury, Wales, 798 00:38:45,200 --> 00:38:47,000 I think it's a terrific story. 799 00:38:47,000 --> 00:38:48,760 But if you went to outsourcing, 800 00:38:48,760 --> 00:38:52,280 you lose a sense of the personality behind it all, 801 00:38:52,280 --> 00:38:54,360 and the personality also sells stuff. 802 00:38:54,360 --> 00:38:56,280 They tasted really nice. 803 00:38:56,280 --> 00:38:58,880 You know, it's nice with the kind of handmade in Wales bit, 804 00:38:58,880 --> 00:39:01,520 but is she going to be able to find someone that can do it in Wales? 805 00:39:01,520 --> 00:39:04,080 As long as she can prove that the quality is maintained, 806 00:39:04,080 --> 00:39:05,520 I don't think there is a major issue, 807 00:39:05,520 --> 00:39:07,920 in fact I think it's probably more of a positive from my side. 808 00:39:09,440 --> 00:39:11,760 With designs on giving the perfect pitch... 809 00:39:12,920 --> 00:39:14,160 ..Courtney Wood. 810 00:39:17,400 --> 00:39:20,920 'Lord Sugar's posed the question, "can I build a scalable business?" 811 00:39:20,920 --> 00:39:23,720 'I hope that I can eliminate all doubt from his mind. 812 00:39:25,160 --> 00:39:28,360 'You don't get many opportunities in life to shine, 813 00:39:28,360 --> 00:39:30,080 'and I feel that I've got this opportunity 814 00:39:30,080 --> 00:39:32,000 'to show Lord Sugar what I'm made of.' 815 00:39:33,200 --> 00:39:34,960 Well... Er... 816 00:39:34,960 --> 00:39:36,000 Well... 817 00:39:43,680 --> 00:39:45,680 So, hello, ladies and gentlemen. 818 00:39:46,840 --> 00:39:51,000 I'm here today to present to you a new brand of novelty gifts, 819 00:39:51,000 --> 00:39:52,320 Purple Whale. 820 00:39:52,320 --> 00:39:54,720 I chose the name as I wanted to stand out from the crowd, 821 00:39:54,720 --> 00:39:56,760 and I wanted to make it sound a little random. 822 00:39:56,760 --> 00:40:00,240 The tagline, "Little gifts, big impressions", 823 00:40:00,240 --> 00:40:04,200 that relates to the unique and quirky gifts that I've created. 824 00:40:04,200 --> 00:40:06,800 We've also created a television advert. 825 00:40:11,480 --> 00:40:12,720 'Happy anniversary! 826 00:40:14,040 --> 00:40:15,560 '"Happy anniversary, honeybun." 827 00:40:17,200 --> 00:40:19,200 'Honey, I'm just going to get changed, all right? 828 00:40:20,720 --> 00:40:22,320 'I'll just order something online. 829 00:40:24,040 --> 00:40:25,240 '(Oh, yes!) 830 00:40:26,240 --> 00:40:28,240 - 'Hi, honey. - Hi! 831 00:40:28,240 --> 00:40:30,720 'This ice cream is melting. Just like you melt my heart. 832 00:40:30,720 --> 00:40:33,000 - 'Happy anniversary.' - LAUGHTER 833 00:40:33,000 --> 00:40:34,080 'Purple Whale. 834 00:40:34,080 --> 00:40:36,320 'Little gifts, big impressions.' 835 00:40:38,320 --> 00:40:40,520 Well, I'm pleased to hear that some of you enjoyed that. 836 00:40:40,520 --> 00:40:41,840 LAUGHTER 837 00:40:41,840 --> 00:40:44,240 The pricing for the products that I create 838 00:40:44,240 --> 00:40:47,440 is usually between the £5 and £15 mark. 839 00:40:47,440 --> 00:40:50,000 Now, I can achieve high volumes of sales 840 00:40:50,000 --> 00:40:54,120 by successfully getting my products in with high-street retailers, 841 00:40:54,120 --> 00:40:57,520 and I'd be very confident I could sell 10,000 units. 842 00:40:57,520 --> 00:41:00,320 I also need to sell through my own website. 843 00:41:00,320 --> 00:41:02,600 As I am the manufacturer of my products, 844 00:41:02,600 --> 00:41:05,520 I will earn very large profit margins. 845 00:41:05,520 --> 00:41:08,280 I believe the key to the success of me moving forward 846 00:41:08,280 --> 00:41:10,280 is building great products, 847 00:41:10,280 --> 00:41:12,520 and I've been busy over the past 24 hours 848 00:41:12,520 --> 00:41:15,360 creating a trophy baby beaker that was... 849 00:41:15,360 --> 00:41:17,720 well, created since yesterday morning. 850 00:41:17,720 --> 00:41:21,480 It's designed so babies can take a sip of success with each mouthful, really. 851 00:41:21,480 --> 00:41:22,720 LAUGHTER 852 00:41:22,720 --> 00:41:24,160 There are many options we're 853 00:41:24,160 --> 00:41:25,960 looking to do with this product. 854 00:41:25,960 --> 00:41:29,680 Now, I know there's a few football fans in the room here today. 855 00:41:29,680 --> 00:41:32,880 I've put one of the beakers in claret and blue, of West Ham, 856 00:41:32,880 --> 00:41:34,160 for Karren. 857 00:41:34,160 --> 00:41:35,560 And then the other one 858 00:41:35,560 --> 00:41:39,000 we've got in blue and white for... who I think are the best team, 859 00:41:39,000 --> 00:41:40,560 Southend United. 860 00:41:40,560 --> 00:41:41,840 LAUGHTER 861 00:41:41,840 --> 00:41:44,400 As you can see, that's a product that I've been able to create 862 00:41:44,400 --> 00:41:45,720 in a short amount of time, 863 00:41:45,720 --> 00:41:49,000 but I believe I've got the potential to create an even bigger range. 864 00:41:50,120 --> 00:41:52,480 Is there any questions anyone would like to ask? 865 00:41:52,480 --> 00:41:55,280 How do you plan to stop other people copying your products 866 00:41:55,280 --> 00:41:57,000 and taking away your identity? 867 00:41:58,120 --> 00:41:59,480 That is a concern, 868 00:41:59,480 --> 00:42:03,080 but the way to eliminate that is to actually successfully 869 00:42:03,080 --> 00:42:04,960 make that product for a good price. 870 00:42:06,120 --> 00:42:08,880 Being a product designer but also managing this company, 871 00:42:08,880 --> 00:42:10,240 that's a lot of hats to wear. 872 00:42:10,240 --> 00:42:11,560 How are you going to manage that? 873 00:42:11,560 --> 00:42:13,760 I would always be open to the idea of having 874 00:42:13,760 --> 00:42:16,160 someone running the business side of things for me, 875 00:42:16,160 --> 00:42:19,760 cos I do know that my core strength is actually on the creative side. 876 00:42:20,760 --> 00:42:24,880 Courtney, high volume comes through big retailers. 877 00:42:25,960 --> 00:42:29,360 I'm just wondering as to why they would be buying off of you. 878 00:42:29,360 --> 00:42:31,440 Retailers will be buying into the brand. 879 00:42:31,440 --> 00:42:33,240 They'll be buying into a trusted brand 880 00:42:33,240 --> 00:42:35,440 that they know create quality products 881 00:42:35,440 --> 00:42:39,040 and continue to bring out good, innovative ideas. 882 00:42:39,040 --> 00:42:41,280 I believe that's the main key to my success, 883 00:42:41,280 --> 00:42:43,760 is that I build unique and original products. 884 00:42:45,440 --> 00:42:46,600 Thank you. 885 00:42:46,600 --> 00:42:47,680 APPLAUSE 886 00:42:50,520 --> 00:42:52,120 CHEERING 887 00:42:52,120 --> 00:42:53,840 APPLAUSE 888 00:42:53,840 --> 00:42:55,360 Well done, dude, well done. 889 00:42:55,360 --> 00:42:56,600 Thanks so much. 890 00:42:56,600 --> 00:43:00,760 My concerns are he's talking about £10 items. 891 00:43:00,760 --> 00:43:03,680 You've got to sell a hell of a load of those to run a business. 892 00:43:03,680 --> 00:43:06,160 The particular product he showed us was great, it was terrific, 893 00:43:06,160 --> 00:43:07,600 it was really well thought through. 894 00:43:07,600 --> 00:43:10,400 He needs a lot more of those, because it's a horribly competitive, 895 00:43:10,400 --> 00:43:11,520 very fickle market. 896 00:43:11,520 --> 00:43:13,800 Novelty gifts already is anchoring yourself 897 00:43:13,800 --> 00:43:15,480 in a throwaway, niche market. 898 00:43:15,480 --> 00:43:18,040 His ideas are the currency of what he trades in, clearly, 899 00:43:18,040 --> 00:43:19,280 his ideas are fantastic. 900 00:43:19,280 --> 00:43:21,480 I think he's a really exciting talent. 901 00:43:21,480 --> 00:43:23,400 You know, he needs a guiding hand. 902 00:43:23,400 --> 00:43:24,760 Yeah. 903 00:43:27,360 --> 00:43:31,200 After pitching to 250 people and the pressures of today, 904 00:43:31,200 --> 00:43:33,600 I'm feeling good, to be honest, yeah. I'm... 905 00:43:33,600 --> 00:43:35,320 It went well. 906 00:43:35,320 --> 00:43:37,000 I'm thinking, going to that boardroom, 907 00:43:37,000 --> 00:43:40,240 I've got a very good chance of being Lord Sugar's business partner. 908 00:43:40,240 --> 00:43:42,840 I've shown Lord Sugar, if he goes into business with me, 909 00:43:42,840 --> 00:43:44,040 what I have to offer. 910 00:43:44,040 --> 00:43:46,680 I think it could make us both potentially... 911 00:43:46,680 --> 00:43:48,600 - ridiculously rich! - SHE CHUCKLES 912 00:43:50,280 --> 00:43:53,680 Tonight, there's nothing more the candidates can do. 913 00:43:53,680 --> 00:43:54,960 Tomorrow, 914 00:43:54,960 --> 00:43:56,880 the final boardroom. 915 00:44:03,880 --> 00:44:05,840 You can go through to the boardroom now. 916 00:44:22,280 --> 00:44:24,960 Well, past candidates, welcome back. 917 00:44:24,960 --> 00:44:27,920 Thank you for assisting the two finalists, 918 00:44:27,920 --> 00:44:31,320 I'm sure that you're happy to see them through to the final. 919 00:44:31,320 --> 00:44:34,040 We'll start off with Courtney's team. 920 00:44:34,040 --> 00:44:35,360 As a matter of interest, 921 00:44:35,360 --> 00:44:38,520 it's always intriguing for me to understand 922 00:44:38,520 --> 00:44:40,760 why you chose this particular team. 923 00:44:40,760 --> 00:44:43,560 Yeah, I wanted everyone in my team to have strong personalities. 924 00:44:43,560 --> 00:44:45,440 - Ooh, you got that! - Yeah! 925 00:44:45,440 --> 00:44:48,760 I chose Karthik due to his pitching capabilities. 926 00:44:48,760 --> 00:44:49,960 I felt he could help me. 927 00:44:49,960 --> 00:44:53,960 Also Paul brings that kind of devil's advocate, he's critical, 928 00:44:53,960 --> 00:44:55,400 but it's constructive criticism. 929 00:44:55,400 --> 00:44:57,960 We don't charge for smiling in here, Paul. You know? 930 00:44:57,960 --> 00:44:59,080 CHUCKLING 931 00:45:00,040 --> 00:45:02,640 - So, the first thing you had to do was come up with a name. - Yeah. 932 00:45:02,640 --> 00:45:04,680 We came up with quite a few names. 933 00:45:04,680 --> 00:45:06,760 I just wanted it to be different and sound random, 934 00:45:06,760 --> 00:45:09,280 so it would stand out cos I make quirky, unusual gifts. 935 00:45:09,280 --> 00:45:13,400 Mm-hm. Bingo Bongo. Ringo Dingo. Bonkers. 936 00:45:14,440 --> 00:45:16,160 Is that yours, Karthik, Bonkers? 937 00:45:16,160 --> 00:45:18,720 - At one point we had Pocket Pleasures... - Pocket Pleasures. 938 00:45:18,720 --> 00:45:21,360 ..which would have conjured up a whole different type of business. 939 00:45:21,360 --> 00:45:23,360 - LAUGHTER - Yeah. And you ended up with... 940 00:45:23,360 --> 00:45:25,120 - Purple Whale. - Purple Whale. 941 00:45:25,120 --> 00:45:29,760 OK. So we've got our name. I asked you to produce billboards. 942 00:45:29,760 --> 00:45:33,640 Yeah, I sent the sub team off to create the digital screen. 943 00:45:33,640 --> 00:45:36,520 Jessica was in charge of Paul and Sofiane. 944 00:45:36,520 --> 00:45:38,040 So, Paul and Sofiane. 945 00:45:38,040 --> 00:45:40,160 It's not a sub team, then, more like a rematch 946 00:45:40,160 --> 00:45:42,600 of Rumble in the Jungle with you two, wasn't it? 947 00:45:42,600 --> 00:45:45,280 - I think all three of us, it was... - Yeah, it was an interesting day. 948 00:45:45,280 --> 00:45:46,440 It was quite interesting. 949 00:45:46,440 --> 00:45:48,840 To be fair, I think we all pulled together and we managed to get 950 00:45:48,840 --> 00:45:50,320 lots of different small video clips, 951 00:45:50,320 --> 00:45:51,600 and then we had a puppet in there 952 00:45:51,600 --> 00:45:53,200 - just to make it a little bit more fun. - OK. 953 00:45:53,200 --> 00:45:56,240 Did the actual screen itself show your products? 954 00:45:56,240 --> 00:45:58,160 - No, it didn't. - No, it didn't. - No. - Right. 955 00:45:59,720 --> 00:46:01,880 This reminds me sometimes of when 956 00:46:01,880 --> 00:46:05,360 creative people get carried away making television adverts 957 00:46:05,360 --> 00:46:08,480 and we watch them, and my wife turns to me and says, 958 00:46:08,480 --> 00:46:11,560 - "What was that about?" - Mmm. - "What are they selling?" 959 00:46:11,560 --> 00:46:14,480 So, go on, we've got this Purple Whale, yeah? 960 00:46:14,480 --> 00:46:18,440 So with the tagline, what we make is little products for around £10, 961 00:46:18,440 --> 00:46:20,520 so "Little gifts, big impressions", being that 962 00:46:20,520 --> 00:46:21,800 if you give someone a small gift 963 00:46:21,800 --> 00:46:23,800 we want it to have a big impression in their life. 964 00:46:23,800 --> 00:46:26,320 It's a shame you couldn't read that strapline on the billboard 965 00:46:26,320 --> 00:46:29,400 - very well. It was quite small, wasn't it? - Um, yeah. 966 00:46:29,400 --> 00:46:32,560 OK, so we move on to the television advert. 967 00:46:32,560 --> 00:46:34,640 I wanted to make sure that Karthik was in that, 968 00:46:34,640 --> 00:46:36,360 and so as well as his acting skills, 969 00:46:36,360 --> 00:46:38,560 - that's why I wanted to... - His acting skills! 970 00:46:38,560 --> 00:46:40,880 - Might be a new career. - Yeah. 971 00:46:40,880 --> 00:46:43,040 I wouldn't hold your breath, son. 972 00:46:43,040 --> 00:46:44,360 ALL CHUCKLE 973 00:46:44,360 --> 00:46:46,320 He'd forgotten the anniversary. To be honest, 974 00:46:46,320 --> 00:46:49,120 she probably doesn't want to be reminded of being married to you, 975 00:46:49,120 --> 00:46:51,720 I have no doubt, but you were happy with it being a bit cheesy. 976 00:46:51,720 --> 00:46:53,720 Yeah, I thought that would help follow the brand 977 00:46:53,720 --> 00:46:56,440 - and what we're trying to create. - Yeah. What did we do after that? 978 00:46:56,440 --> 00:46:59,440 On the second day, me and Paul went to a design studio 979 00:46:59,440 --> 00:47:01,880 to create an idea I had for a new product, 980 00:47:01,880 --> 00:47:03,800 which was a trophy baby beaker, 981 00:47:03,800 --> 00:47:06,320 so kids can pick it up and look like a winner. 982 00:47:06,320 --> 00:47:09,040 I wanted to show you that we can create a product that 983 00:47:09,040 --> 00:47:11,160 we could sell to a high-street retailer. 984 00:47:11,160 --> 00:47:13,200 I mean, that product there is... 985 00:47:13,200 --> 00:47:15,040 made in 12 hours, that's just stunning 986 00:47:15,040 --> 00:47:17,080 and I could see that selling straightaway. 987 00:47:17,080 --> 00:47:19,920 It would, I agree. Let's move on to the presentation. 988 00:47:19,920 --> 00:47:21,040 How do you think you did? 989 00:47:21,040 --> 00:47:23,680 It seemed like the presentation went really well. 990 00:47:23,680 --> 00:47:26,520 - The evening before, I went and met a pitching expert and he... - Yeah. 991 00:47:26,520 --> 00:47:29,400 - ..gave me some advice. - Really helped you, didn't it? - It looked good. 992 00:47:29,400 --> 00:47:30,640 Yeah, looked all right to me. 993 00:47:30,640 --> 00:47:33,240 You didn't see Courtney when he presented the Astro Badger 994 00:47:33,240 --> 00:47:36,160 when he stood on stage looking like he was about to be sick, 995 00:47:36,160 --> 00:47:39,840 and the difference between that and your pitch at the final, 996 00:47:39,840 --> 00:47:42,680 - I thought, was remarkable, so very well done. - Thank you. 997 00:47:42,680 --> 00:47:45,480 So, you were very pleased to help represent him, yeah? 998 00:47:45,480 --> 00:47:48,520 - Definitely. - 100%. - Surprised that he's got this far? 999 00:47:48,520 --> 00:47:50,400 - Not surprised. - Not surprised at all? 1000 00:47:50,400 --> 00:47:52,240 - Not too much. - Not too much? 1001 00:47:52,240 --> 00:47:54,240 ALL LAUGH 1002 00:47:54,240 --> 00:47:56,720 - By a little. - Well, I'm not there, am I? He is. 1003 00:47:56,720 --> 00:48:01,280 No, no. We know you're not there, that's for sure. Blatantly clear. 1004 00:48:01,280 --> 00:48:04,600 Now, Alana, why did you choose this group of people? 1005 00:48:04,600 --> 00:48:06,480 I got everyone I wanted in my team. 1006 00:48:06,480 --> 00:48:10,880 Rebecca is in marketing and I needed someone that did that on my team. 1007 00:48:10,880 --> 00:48:14,120 The two ladies, Frances and Grainne, they're just strong women, 1008 00:48:14,120 --> 00:48:15,640 and Oliver is in the food industry, 1009 00:48:15,640 --> 00:48:17,360 which is exactly what I want to go into. 1010 00:48:17,360 --> 00:48:20,200 - So that's a good choice, right? - Absolute wealth of knowledge, yeah. 1011 00:48:20,200 --> 00:48:21,880 So we've got Ridiculously Rich... 1012 00:48:21,880 --> 00:48:23,680 - Yeah. - ..by Alana. 1013 00:48:23,680 --> 00:48:25,320 That's your brand name. 1014 00:48:25,320 --> 00:48:29,680 Yeah, we went to create the first logo after that and... 1015 00:48:29,680 --> 00:48:32,360 Yeah, it was... It wasn't amazing. 1016 00:48:32,360 --> 00:48:34,240 Um... 1017 00:48:34,240 --> 00:48:39,000 But we decided to change it the next day, so everything was OK. Um... 1018 00:48:39,000 --> 00:48:42,920 - You just brushed over that. - Yeah... - Why did you change it the next day? 1019 00:48:42,920 --> 00:48:46,160 Because I realised I wanted to be the driving force of my brand, 1020 00:48:46,160 --> 00:48:48,840 - so I wanted to actually put my name on it, and that name... - Good idea. 1021 00:48:48,840 --> 00:48:51,240 - ..also is the assurance to the customer. - Yeah, I like that. 1022 00:48:51,240 --> 00:48:54,480 - And, Lord Sugar, I wanted... - KARREN: Which includes Alan. - Yeah. 1023 00:48:54,480 --> 00:48:57,360 That's my cross-dressing alter ego, I think. 1024 00:48:57,360 --> 00:48:58,640 - Really? - Yeah. 1025 00:48:59,920 --> 00:49:02,960 Right. Good. So let's move on to the television advert. 1026 00:49:02,960 --> 00:49:07,760 - Can I perhaps just introduce you to... - Maureen? - ..Maureen? - Right. 1027 00:49:07,760 --> 00:49:09,400 That was not on my instruction. 1028 00:49:09,400 --> 00:49:12,200 - That was something they took upon themselves to do. - Yeah. 1029 00:49:12,200 --> 00:49:14,640 The advert concept that we came up with was 1030 00:49:14,640 --> 00:49:18,720 if you take our cakes on board in your cafe, you'll get repeat custom, 1031 00:49:18,720 --> 00:49:21,640 so that's why we had the same person coming back a few times. 1032 00:49:21,640 --> 00:49:23,640 - OK, so it was deliberate, then, was it? - Yes. 1033 00:49:23,640 --> 00:49:26,760 Then, halfway through the day, when that brand got changed, put my name 1034 00:49:26,760 --> 00:49:29,520 in it, I thought it was really important that I move myself over. 1035 00:49:29,520 --> 00:49:31,640 I saw you featuring quite a lot in the advert, 1036 00:49:31,640 --> 00:49:34,480 to show that, "It's my company," and I think it was a good idea. 1037 00:49:34,480 --> 00:49:36,920 OK, so, while all this was going on, 1038 00:49:36,920 --> 00:49:40,480 - you trusted young Oliver here to deal with the packaging. - Yeah. 1039 00:49:40,480 --> 00:49:44,320 I told Oliver, "Don't make any drastic changes besides the colouring..." 1040 00:49:44,320 --> 00:49:46,560 You informed him, "Don't talk about Wales," 1041 00:49:46,560 --> 00:49:48,960 but he couldn't resist it and he put the dragon on there. 1042 00:49:48,960 --> 00:49:51,440 I wanted a strong marketing message for Alana 1043 00:49:51,440 --> 00:49:54,640 and I think we should concentrate on the provenance of her brand. 1044 00:49:54,640 --> 00:49:57,240 - He did a good job. - Done a good job, didn't he? - A very good job, yeah. 1045 00:49:57,240 --> 00:50:00,440 OK, so, presentation-wise, was you nervous? 1046 00:50:00,440 --> 00:50:05,440 Yeah, I was incredibly nervous. It's the longest walk down those steps. 1047 00:50:05,440 --> 00:50:07,080 Do you think you did OK? 1048 00:50:07,080 --> 00:50:10,560 Yeah, I do, and I think all the questions that got thrown at me 1049 00:50:10,560 --> 00:50:12,800 I managed to answer well. 1050 00:50:12,800 --> 00:50:14,400 Credible winner? 1051 00:50:14,400 --> 00:50:16,560 - Yes, definitely. - Definitely. - Yeah. 1052 00:50:16,560 --> 00:50:19,160 You can see the difference in Alana from the whole process, 1053 00:50:19,160 --> 00:50:20,600 you know, from week one to now, 1054 00:50:20,600 --> 00:50:23,120 and I think a lot of people would probably be shocked at the fact 1055 00:50:23,120 --> 00:50:25,000 that she's in it, but she deserves to be here. 1056 00:50:25,000 --> 00:50:27,280 - When she started off, she was very, very quiet. - Yes. 1057 00:50:27,280 --> 00:50:31,640 If I didn't know better, I'd have thought someone had taken a super-injunction out, but... 1058 00:50:31,640 --> 00:50:33,440 Good. Well, look, thanks a lot. 1059 00:50:33,440 --> 00:50:35,640 You've been very, very helpful to me 1060 00:50:35,640 --> 00:50:40,000 and obviously been very helpful to the two finalists, so thanks a lot, 1061 00:50:40,000 --> 00:50:42,280 and, well, good luck to you all. 1062 00:50:42,280 --> 00:50:43,520 Thank you very much. 1063 00:50:46,320 --> 00:50:47,800 - Good luck. - Thank you. 1064 00:50:47,800 --> 00:50:49,480 - Good luck, yeah? - Thank you. 1065 00:50:49,480 --> 00:50:50,960 All the best, mate. 1066 00:50:50,960 --> 00:50:53,000 Keep your chin up, OK? Good luck. 1067 00:51:01,640 --> 00:51:04,360 So I'd now like to talk to you a little bit more 1068 00:51:04,360 --> 00:51:06,640 about your individual businesses. 1069 00:51:06,640 --> 00:51:10,320 Alana, it's day one, you've got my £250,000, 1070 00:51:10,320 --> 00:51:12,560 - you're working in your little kitchen there... - Yeah. 1071 00:51:12,560 --> 00:51:14,480 How are you going to scale that up for me? 1072 00:51:14,480 --> 00:51:17,920 I would take myself out of the kitchen and I would be going 1073 00:51:17,920 --> 00:51:20,200 and visiting not just the independents 1074 00:51:20,200 --> 00:51:22,800 - but larger retailers... - Right. - ..and cafes. 1075 00:51:22,800 --> 00:51:26,280 Right, so I'm Mr Cafe Owner. Why am I not going to say to you, 1076 00:51:26,280 --> 00:51:29,640 "Well, you know, I can get these brownies from anybody"? 1077 00:51:29,640 --> 00:51:32,160 Yeah, I would absolutely try and grow the brand, 1078 00:51:32,160 --> 00:51:34,000 the brand recognition. 1079 00:51:34,000 --> 00:51:37,880 With the retail packs which are for snacking, they're the... 1080 00:51:37,880 --> 00:51:41,360 Yeah, they're the ones that you would grab with your sandwich 1081 00:51:41,360 --> 00:51:45,000 - and they're just... - So you pack them up singly like that. - Yeah. 1082 00:51:45,000 --> 00:51:47,760 And that, in my view, is how you would get your brand across, 1083 00:51:47,760 --> 00:51:51,240 if they were drop-dead delicious and someone came in and bought one, 1084 00:51:51,240 --> 00:51:52,880 goes back to the office and said, 1085 00:51:52,880 --> 00:51:55,320 "You've got to try these, they're great." I understand that. 1086 00:51:55,320 --> 00:51:58,280 What I don't understand is when this is wide open sitting in a cafe 1087 00:51:58,280 --> 00:52:01,160 somewhere, how do I know it's Ridiculously Rich by Alana? 1088 00:52:01,160 --> 00:52:04,560 I would absolutely make sure that they had things to, 1089 00:52:04,560 --> 00:52:08,560 you know, the product list, so that they can have that on their display 1090 00:52:08,560 --> 00:52:10,120 to get the brand out there... 1091 00:52:10,120 --> 00:52:13,160 A cake's a cake, isn't it? A brownie is a brownie, it's a bit of a cake. 1092 00:52:13,160 --> 00:52:15,920 It is, but the brand that I want to put forward is exciting cakes, 1093 00:52:15,920 --> 00:52:19,000 they're different cakes. I will be at the forefront of my brand 1094 00:52:19,000 --> 00:52:20,960 and people will want to buy into my brand 1095 00:52:20,960 --> 00:52:22,720 because they like what it's about. 1096 00:52:22,720 --> 00:52:26,120 All right, well, Courtney, I heard you tell people yesterday 1097 00:52:26,120 --> 00:52:29,640 that your pricing is between the £5 to £10 to £15, yeah? 1098 00:52:29,640 --> 00:52:32,360 You ain't half got to sell a lot of items 1099 00:52:32,360 --> 00:52:34,680 to turn this into a big business. 1100 00:52:34,680 --> 00:52:36,800 Yeah, it's about getting that one killer product 1101 00:52:36,800 --> 00:52:38,960 - to really bring in that money. - Well... - And I think 1102 00:52:38,960 --> 00:52:41,240 this new product I've created has the potential to be 1103 00:52:41,240 --> 00:52:43,480 - a killer product. - Yeah. I think this is very good. 1104 00:52:43,480 --> 00:52:46,280 I think you'd have six months at this, right, 1105 00:52:46,280 --> 00:52:48,360 before someone else knocks them off. 1106 00:52:48,360 --> 00:52:50,120 I've never been short of ideas. 1107 00:52:50,120 --> 00:52:51,840 I've got ten ideas ready for next year. 1108 00:52:51,840 --> 00:52:54,960 I've got that planned out because I know that's what my time constraints 1109 00:52:54,960 --> 00:52:56,920 and my money constraints can allow me to do. 1110 00:52:56,920 --> 00:52:59,960 Yeah, there was talk of you branding this in claret and blue, 1111 00:52:59,960 --> 00:53:03,040 for example, for West Ham, or blue and white for Spurs. 1112 00:53:03,040 --> 00:53:05,120 It might show a little bit of naivete. 1113 00:53:05,120 --> 00:53:08,080 Karren will tell you that if you went to West Ham and said to them, 1114 00:53:08,080 --> 00:53:10,920 "I want to make that in West Ham colours," the first thing 1115 00:53:10,920 --> 00:53:14,400 West Ham would say to you is, "Good, how much are YOU going to pay ME?" 1116 00:53:14,400 --> 00:53:16,360 I don't know, what would you say, Karren? 1117 00:53:16,360 --> 00:53:17,840 20 grand, upfront licensing fee? 1118 00:53:17,840 --> 00:53:20,360 Yeah. I mean, you get some cheap clubs like Spurs and then 1119 00:53:20,360 --> 00:53:23,640 you get some more expensive clubs like West Ham or Manchester United. 1120 00:53:23,640 --> 00:53:25,960 Your 250,000 wouldn't go very far. 1121 00:53:25,960 --> 00:53:28,520 OK. Well, what you've highlighted there is actually 1122 00:53:28,520 --> 00:53:30,280 having the official brand licences. 1123 00:53:30,280 --> 00:53:33,640 - Mm-hmm. - However, I could actually make that in claret and blue colours 1124 00:53:33,640 --> 00:53:36,760 - and then sell it as a generic trophy in their colour schemes. - Yeah. 1125 00:53:36,760 --> 00:53:39,320 OK, so... Listen... 1126 00:53:39,320 --> 00:53:42,640 This is a very, very important decision for me to make now, 1127 00:53:42,640 --> 00:53:44,600 so I'm going to ask you to step outside, 1128 00:53:44,600 --> 00:53:47,520 and when you come back in, you're going to be telling me 1129 00:53:47,520 --> 00:53:51,280 why I should be choosing you as my business partner, OK? 1130 00:53:51,280 --> 00:53:53,120 So, off you go. See you soon. 1131 00:54:05,240 --> 00:54:09,240 Well, I've got a difficult task there for myself now. 1132 00:54:09,240 --> 00:54:11,880 Both very credible candidates. 1133 00:54:11,880 --> 00:54:14,640 Both very similar dilemmas, really. 1134 00:54:14,640 --> 00:54:16,840 It's all to do with scaling up, isn't it? 1135 00:54:16,840 --> 00:54:20,840 I mean, what's true about Alana is she certainly knows her products. 1136 00:54:20,840 --> 00:54:24,720 Where she struggles, Alan, is understanding how to run a business. 1137 00:54:24,720 --> 00:54:28,880 You need a completely different skill set to running something in your mother's kitchen 1138 00:54:28,880 --> 00:54:31,200 to going out and being a big distributor, 1139 00:54:31,200 --> 00:54:32,400 but that's where you come in. 1140 00:54:32,400 --> 00:54:34,560 That's where you can really help her. 1141 00:54:35,600 --> 00:54:38,520 Courtney, I think he's got a particular skill and that is 1142 00:54:38,520 --> 00:54:41,760 in design. He might just hit on one product that just is a killer. 1143 00:54:41,760 --> 00:54:45,120 You ever come across a designer that's got any commercial sense? 1144 00:54:45,120 --> 00:54:46,920 Few. 1145 00:54:46,920 --> 00:54:48,240 He may be one of them. 1146 00:54:48,240 --> 00:54:52,000 Well, in my case, I was also a bit of a designer but fortunately 1147 00:54:52,000 --> 00:54:55,840 I could design them and then get them into the marketplace. 1148 00:54:55,840 --> 00:54:57,920 Perhaps he's someone else like me. 1149 00:54:57,920 --> 00:55:00,000 PHONE RINGS 1150 00:55:00,000 --> 00:55:01,120 Yes, Lord Sugar. 1151 00:55:01,120 --> 00:55:03,280 'OK, can you send the two of them in, please?' 1152 00:55:18,640 --> 00:55:23,040 Well, I had a talk with Karren and Claude. 1153 00:55:23,040 --> 00:55:25,480 It's a difficult decision for me to make 1154 00:55:25,480 --> 00:55:27,560 because it's such a valuable prize. 1155 00:55:27,560 --> 00:55:30,560 So, Courtney, I'd like you to tell me why you think 1156 00:55:30,560 --> 00:55:32,760 you should be my business partner. 1157 00:55:32,760 --> 00:55:36,080 I've met with the biggest high-street department store 1158 00:55:36,080 --> 00:55:38,440 and then they actually placed a big order with me last year. 1159 00:55:38,440 --> 00:55:41,080 - However, I was too small to actually fulfil that order. - Really? 1160 00:55:41,080 --> 00:55:44,440 I believe that my business now, it's just ready for that growth stage. 1161 00:55:44,440 --> 00:55:46,720 I believe with that £250,000 investment 1162 00:55:46,720 --> 00:55:48,200 I can make it a big success 1163 00:55:48,200 --> 00:55:50,800 and I think Alana, she's a very creative baker. 1164 00:55:50,800 --> 00:55:52,600 However, she's not a businesswoman. 1165 00:55:52,600 --> 00:55:55,640 To say I'm just a baker is absolutely a load of rubbish. 1166 00:55:55,640 --> 00:55:57,800 If you compare the two of our businesses, 1167 00:55:57,800 --> 00:56:00,480 I turn over, a year, less than you do. 1168 00:56:00,480 --> 00:56:03,080 However, my profits are much higher 1169 00:56:03,080 --> 00:56:04,920 and business, in my opinion, 1170 00:56:04,920 --> 00:56:07,760 is all about making as much profit as you can, 1171 00:56:07,760 --> 00:56:11,920 so to say I'm not a businesswoman is an absolute load of rubbish. 1172 00:56:11,920 --> 00:56:15,920 Well, I've already sold my products to five distributors 1173 00:56:15,920 --> 00:56:18,960 across the world. I've already got my products... 1174 00:56:18,960 --> 00:56:20,680 Five distributors across the world, 1175 00:56:20,680 --> 00:56:24,160 whereas I sell at events every weekend - literally just one event 1176 00:56:24,160 --> 00:56:29,120 a weekend - and I turn over a profit of way more than your company does, 1177 00:56:29,120 --> 00:56:32,560 and the margins on my products are far greater than 1178 00:56:32,560 --> 00:56:34,960 the margin on Courtney's products. 1179 00:56:34,960 --> 00:56:38,240 Yeah, maybe, but every time I make 3,000 products, 1180 00:56:38,240 --> 00:56:41,560 I break even with the cost of development of that product... 1181 00:56:41,560 --> 00:56:45,240 - You can recover your tooling costs. - Yeah. And so from that point on, 1182 00:56:45,240 --> 00:56:49,120 you've then got a lot higher gross profit margin than Alana. 1183 00:56:49,120 --> 00:56:52,000 He claims that my investment's going to aid him 1184 00:56:52,000 --> 00:56:55,760 to bring out more products and bigger volume and bigger customers. 1185 00:56:55,760 --> 00:56:58,400 It could potentially be bigger volume but how many times is 1186 00:56:58,400 --> 00:57:02,000 someone going to order a bunch of baby bottles? You might buy one. 1187 00:57:02,000 --> 00:57:04,760 His products are very niche, whereas cakes is something 1188 00:57:04,760 --> 00:57:07,240 that people buy as a treat, possibly every day. 1189 00:57:07,240 --> 00:57:09,800 20 million people in the UK do buy novelty items, 1190 00:57:09,800 --> 00:57:11,720 so I believe the market's there. 1191 00:57:11,720 --> 00:57:13,840 OK, listen... 1192 00:57:13,840 --> 00:57:18,160 This is a very unusual situation I have here at the moment. 1193 00:57:18,160 --> 00:57:23,440 You're both one-man bands. Your both products are very low price. 1194 00:57:23,440 --> 00:57:27,200 You've both got to kind of scale up, really. 1195 00:57:27,200 --> 00:57:30,240 I have a dilemma here at the moment. Um... 1196 00:57:31,360 --> 00:57:33,120 Alana... 1197 00:57:33,120 --> 00:57:36,600 I fully get it that you make some great stuff. 1198 00:57:36,600 --> 00:57:38,320 I know the margins are good 1199 00:57:38,320 --> 00:57:42,560 and I think this one's got a lot of potential, but having said that... 1200 00:57:44,280 --> 00:57:48,200 ..Courtney, manufacturing and all that type of stuff that you do 1201 00:57:48,200 --> 00:57:51,640 is like nothing to me, I mean, I've done it all my life, 1202 00:57:51,640 --> 00:57:55,680 so I could certainly assist in your business, no question of it. 1203 00:57:57,560 --> 00:57:58,840 It's a tough one. 1204 00:58:02,520 --> 00:58:03,960 Alana... 1205 00:58:05,000 --> 00:58:10,200 The cakes - the advisors that I had yesterday said they were good stuff 1206 00:58:10,200 --> 00:58:13,720 and maybe you can convince people 1207 00:58:13,720 --> 00:58:18,520 that they've got to go and buy Ridiculously Rich by Alana. 1208 00:58:20,400 --> 00:58:21,720 But... 1209 00:58:23,040 --> 00:58:26,120 ..people say to me, "Stick to what you know." 1210 00:58:26,120 --> 00:58:28,680 In fact, I'd go as far as to say 1211 00:58:28,680 --> 00:58:33,760 that when I didn't stick to what I know, I lost a lot of money, 1212 00:58:33,760 --> 00:58:36,280 and that's the gamble that I've got to take. 1213 00:58:38,080 --> 00:58:41,920 But I've got to make a decision and I've got to go with my gut feeling. 1214 00:58:42,960 --> 00:58:44,160 So... 1215 00:58:48,440 --> 00:58:49,600 ..Alana, 1216 00:58:49,600 --> 00:58:51,880 you're going to be my business partner. 1217 00:58:53,920 --> 00:58:55,840 Oh, my God. I will work so hard. 1218 00:58:55,840 --> 00:59:00,720 I will, 100%, I'll make it work, make it happen. 1219 00:59:00,720 --> 00:59:01,960 Thank you. 1220 00:59:03,000 --> 00:59:04,240 (Well done.) 1221 00:59:04,240 --> 00:59:05,640 (Thank you.) 1222 00:59:05,640 --> 00:59:08,480 So, very well done. I'll catch up with you later. 1223 00:59:18,480 --> 00:59:20,680 Well, I've got myself a great winner, 1224 00:59:20,680 --> 00:59:22,360 but I think Courtney's a good lad 1225 00:59:22,360 --> 00:59:25,560 and I admire what he's achieved so far, but I think, you know, 1226 00:59:25,560 --> 00:59:27,280 Alana's business was interesting, 1227 00:59:27,280 --> 00:59:30,160 that she's grown throughout the process and I think that 1228 00:59:30,160 --> 00:59:34,000 with my backing we can turn this into a very big business. 1229 00:59:36,240 --> 00:59:37,960 Yeah! 1230 00:59:45,040 --> 00:59:47,840 I can't believe it. I can't... I can't believe I'm the winner. 1231 00:59:47,840 --> 00:59:49,120 It's mad. 1232 00:59:50,360 --> 00:59:53,720 This is definitely going to change my life. 1233 00:59:53,720 --> 00:59:57,600 If I can pull it off, it's going to be an incredible business. 1234 00:59:58,720 --> 01:00:00,960 The future is looking bright. 1235 01:00:02,720 --> 01:00:04,400 18 candidates. 1236 01:00:05,440 --> 01:00:07,000 One investment. 1237 01:00:08,120 --> 01:00:12,320 Lord Sugar's search for a new business partner is over.