1 00:00:02,200 --> 00:00:04,360 I'm not here to make any friends. 2 00:00:04,360 --> 00:00:06,920 The process is not personal. 3 00:00:06,920 --> 00:00:09,080 It's business. 4 00:00:09,080 --> 00:00:13,680 Lord Sugar is on the lookout for a brand-new business partner. 5 00:00:13,680 --> 00:00:16,400 It is a very competitive situation. 6 00:00:16,400 --> 00:00:20,480 I need to see who's got a good business brain. 7 00:00:20,480 --> 00:00:23,080 Fighting it out for his funding... 8 00:00:24,760 --> 00:00:28,120 ..18 aspiring tycoons. 9 00:00:28,120 --> 00:00:31,440 Not one of you geniuses ran this thing properly. 10 00:00:31,440 --> 00:00:32,960 I feel so angry! 11 00:00:32,960 --> 00:00:35,040 You're coming across a bit thick. 12 00:00:35,040 --> 00:00:38,560 At stake - a quarter of a million pounds... 13 00:00:40,320 --> 00:00:44,120 ..and a 50/50 deal with a business heavyweight. 14 00:00:45,160 --> 00:00:49,400 Your best hope for 250 grand is to buy yourself a scratch card. 15 00:00:49,400 --> 00:00:51,200 Come on, guys. Action. 16 00:00:51,200 --> 00:00:54,480 It's an investment worth fighting for. 17 00:00:54,480 --> 00:00:56,800 I'm not getting angry, I'm just telling you my point. 18 00:00:56,800 --> 00:00:58,200 One second! 19 00:00:58,200 --> 00:01:00,840 - What? - 18 candidates... 20 00:01:00,840 --> 00:01:05,600 - If you don't think that what's going to happen is effective, you've got to tell her! - I said it to her! 21 00:01:05,600 --> 00:01:07,400 - No, you didn't! - 12 testing weeks... 22 00:01:07,400 --> 00:01:09,560 I thought that was a bit of a car crash, to be honest. 23 00:01:09,560 --> 00:01:10,880 That was brutal. 24 00:01:10,880 --> 00:01:14,200 - I'm fuming. - One life-changing opportunity... 25 00:01:14,200 --> 00:01:16,000 You're fired. You're fired. 26 00:01:16,000 --> 00:01:18,400 You are a loose canon. 27 00:01:18,400 --> 00:01:20,440 You're fired. 28 00:01:26,040 --> 00:01:28,720 Previously on The Apprentice... 29 00:01:28,720 --> 00:01:31,000 - Good morning. - Wow. 30 00:01:31,000 --> 00:01:34,280 You're going to design a virtual reality game. 31 00:01:34,280 --> 00:01:36,440 Sofiane played boss. 32 00:01:36,440 --> 00:01:38,480 Dillon and Alana, you go and create the game, 33 00:01:38,480 --> 00:01:40,640 and me and Grainne will go and work on the branding. 34 00:01:40,640 --> 00:01:44,720 - Are you sure? - Yeah. - As Dillon created an underwater world... 35 00:01:44,720 --> 00:01:48,040 The right coloured pieces and click them together to make a whole shell. 36 00:01:48,040 --> 00:01:50,320 ..Alana was pushed out of the game... 37 00:01:50,320 --> 00:01:53,160 Could be jellyfish, they've got the pieces on top of them. 38 00:01:53,160 --> 00:01:55,160 Might be making it a bit more complicated. 39 00:01:55,160 --> 00:01:56,920 ..and their pitch was a wash-out. 40 00:01:56,920 --> 00:01:59,320 - Grainne's just... - Oh, sorry! 41 00:01:59,320 --> 00:02:01,960 - So Grainne got... - Oh! - Come on, Grainne. 42 00:02:01,960 --> 00:02:05,120 - On the other team... - Gordon's lost his badger. 43 00:02:05,120 --> 00:02:07,680 - Yeah, I like it. - ..a space game... 44 00:02:07,680 --> 00:02:09,720 You can see straight through that, can't you? 45 00:02:09,720 --> 00:02:12,120 ..had Courtney and Jessica flying high... 46 00:02:12,120 --> 00:02:14,200 No, I do not like that, Jessica. 47 00:02:14,200 --> 00:02:16,160 ..while project manager Trishna... 48 00:02:16,160 --> 00:02:19,360 If we lose this task cos of that name, I'm not going anywhere. 49 00:02:19,360 --> 00:02:20,600 ..exploded. 50 00:02:20,600 --> 00:02:22,880 If I tell you I love it, I'm lying to you. 51 00:02:22,880 --> 00:02:25,480 - OK. - And I'm telling you that I don't really like it. 52 00:02:25,480 --> 00:02:29,040 - In the boardroom... - It's a landslide victory. 53 00:02:29,040 --> 00:02:30,840 ..Trishna's team triumphed... 54 00:02:30,840 --> 00:02:33,040 - Yes. - ..and on the losing team... 55 00:02:33,040 --> 00:02:34,920 I do not know what you did. 56 00:02:34,920 --> 00:02:36,800 Grainne floundered. 57 00:02:36,800 --> 00:02:39,960 I just think that you took the opportunity to sit back. 58 00:02:39,960 --> 00:02:42,720 But Dillon's creative streak dried up... 59 00:02:42,720 --> 00:02:44,840 There's no imagination here. 60 00:02:44,840 --> 00:02:48,400 - You're fired. - And maverick Sofiane went under. 61 00:02:48,400 --> 00:02:50,440 Bad enough you go against project manager's, 62 00:02:50,440 --> 00:02:52,680 you've gone against your own instructions. 63 00:02:52,680 --> 00:02:53,840 You're fired. 64 00:02:53,840 --> 00:02:56,800 So they became the tenth and eleventh 65 00:02:56,800 --> 00:02:59,200 casualties of the boardroom. 66 00:02:59,200 --> 00:03:02,920 Now six remain to fight for the chance to become 67 00:03:02,920 --> 00:03:05,680 Lord Sugar's business partner. 68 00:03:12,360 --> 00:03:15,600 PHONE RINGS 5.30am. 69 00:03:17,320 --> 00:03:20,600 - Hello? - Lord Sugar would like you to meet him in Greenwich at the 70 00:03:20,600 --> 00:03:23,400 Old Royal Naval College. The cars will be outside in 20 minutes. 71 00:03:23,400 --> 00:03:26,640 We have to go to Greenwich! 72 00:03:26,640 --> 00:03:28,840 HE GROANS 73 00:03:30,400 --> 00:03:33,960 I've got a whole floor to myself. I guess I'm on my own now. 74 00:03:33,960 --> 00:03:36,800 - We've lost 12 people. - Just us left. 75 00:03:36,800 --> 00:03:39,200 SHE WHOOPS 76 00:03:39,200 --> 00:03:41,440 Do you think he'll make it boys versus girls today? 77 00:03:41,440 --> 00:03:43,880 I'd be happy with that. 78 00:03:43,880 --> 00:03:48,040 Just two weeks left till Lord Sugar's final. 79 00:03:50,440 --> 00:03:52,120 - Last task! - I know! 80 00:03:52,120 --> 00:03:54,680 I got the flavour of winning as well. Seven out of the nine... 81 00:03:56,080 --> 00:03:58,360 How many you got, Frances? 82 00:03:58,360 --> 00:04:00,760 - Two. - Two out of nine. - Hopefully for you, Frances, 83 00:04:00,760 --> 00:04:04,520 you'll be on my team so you can have a bit of that winning mentality. 84 00:04:06,200 --> 00:04:08,600 If we win this task, final five. 85 00:04:08,600 --> 00:04:10,240 It could be five women. 86 00:04:10,240 --> 00:04:11,640 Oh, my God, can you imagine that? 87 00:04:11,640 --> 00:04:13,600 - Amazing. - Imagine? That would be unreal. 88 00:04:13,600 --> 00:04:15,680 - # Who runs the world? # - ALL: - Girls! 89 00:04:15,680 --> 00:04:18,160 - # Who runs the world? # - ALL: - Girls! 90 00:04:18,160 --> 00:04:20,400 In the heart of Greenwich... 91 00:04:23,440 --> 00:04:25,840 ..the Old Royal Naval College. 92 00:04:27,000 --> 00:04:31,480 - Oh, my gosh. - Home to 300 years of maritime history. 93 00:04:33,720 --> 00:04:37,240 ORCHESTRAL MUSIC 94 00:04:41,680 --> 00:04:44,000 - Morning. - ALL: - Good morning, Lord Sugar. 95 00:04:44,000 --> 00:04:45,520 You might be wondering why 96 00:04:45,520 --> 00:04:48,480 I've brought you here to the Old Royal Navy College. 97 00:04:48,480 --> 00:04:53,200 During the 18th century, the navy helped to make gin 98 00:04:53,200 --> 00:04:56,040 one of the most popular drinks in the world 99 00:04:56,040 --> 00:05:00,240 by loading up their boats with the spirits and using it to pay their 100 00:05:00,240 --> 00:05:02,080 sailors in lieu. 101 00:05:02,080 --> 00:05:05,840 Now, the gin industry is once again growing rapidly. 102 00:05:05,840 --> 00:05:07,720 So, for your next task, 103 00:05:07,720 --> 00:05:11,760 I want you to tap into this market by creating your own gin. 104 00:05:11,760 --> 00:05:15,880 I've laid on a distillery for each team and arranged for you to bid to 105 00:05:15,880 --> 00:05:18,920 three big potential clients. 106 00:05:18,920 --> 00:05:21,000 The team that secures orders worth 107 00:05:21,000 --> 00:05:23,280 the most amount of money will win and, 108 00:05:23,280 --> 00:05:27,440 in the losing team, at least one of you will be fired. 109 00:05:27,440 --> 00:05:28,840 I'm going to mix the teams up. 110 00:05:28,840 --> 00:05:32,800 So Trishna and Frances, move over to Team Titans. 111 00:05:34,040 --> 00:05:37,080 And, Alana, you move over to Team Nebula. 112 00:05:39,360 --> 00:05:42,120 Good luck. I'll see you back in the boardroom in a couple of days' time. 113 00:05:42,120 --> 00:05:44,000 Off you go. 114 00:05:45,720 --> 00:05:50,280 Worth almost a billion a year, the UK gin market is booming. 115 00:05:52,000 --> 00:05:53,520 And the current trend 116 00:05:53,520 --> 00:05:57,080 for new flavours and brands can turn a tasty tipple 117 00:05:57,080 --> 00:06:00,040 into a tidy profit. 118 00:06:00,040 --> 00:06:03,160 I'm in the food industry. Gin is a big market. 119 00:06:03,160 --> 00:06:05,160 First, for both teams... 120 00:06:05,160 --> 00:06:07,480 I REALLY want to be project manager on this. 121 00:06:07,480 --> 00:06:09,200 ..find fitting leaders. 122 00:06:09,200 --> 00:06:11,920 I come from a product background, I create products, 123 00:06:11,920 --> 00:06:13,880 I get a product from concept to market. 124 00:06:13,880 --> 00:06:15,720 That's exactly what this task is. 125 00:06:15,720 --> 00:06:19,320 I'm surrounded by alcohol brands all the time. 126 00:06:19,320 --> 00:06:23,640 I've got the knowledge of that sort of market to really win this task. 127 00:06:23,640 --> 00:06:25,760 - Can I just say something? - I want... 128 00:06:25,760 --> 00:06:28,480 Hang on, Alana, let me finish. Hang on, let me finish, let me finish! 129 00:06:28,480 --> 00:06:31,600 This is a creative task and I have not been a project manager of a 130 00:06:31,600 --> 00:06:33,960 - creative task. - This isn't about having your opportunity, 131 00:06:33,960 --> 00:06:36,640 - this is about winning this task. - It's about winning this task, yeah. 132 00:06:36,640 --> 00:06:38,920 - And I feel like... - Yeah, and I've won seven out of nine. 133 00:06:38,920 --> 00:06:41,800 I genuinely don't know. I have faith in both of you to run the task. 134 00:06:41,800 --> 00:06:43,840 Who's going to manage this project best? 135 00:06:43,840 --> 00:06:46,240 Let's just go for it then. Project manager, that's fine. 136 00:06:46,240 --> 00:06:49,480 - You happy with that? - Yeah. - OK. Thank you. 137 00:06:49,480 --> 00:06:51,480 Already managing the other team... 138 00:06:51,480 --> 00:06:54,360 I can honestly put my hands up and say I've tried a lot of gin. 139 00:06:55,680 --> 00:06:57,640 ..make-up artist Grainne. 140 00:06:57,640 --> 00:06:59,320 I think the main aspect of this is 141 00:06:59,320 --> 00:07:01,880 the three of us communicate as well as we should. 142 00:07:01,880 --> 00:07:04,600 I think I'm strong in branding, especially, 143 00:07:04,600 --> 00:07:05,880 cos I've branded my own range. 144 00:07:05,880 --> 00:07:08,240 You'd be comfortable putting yourself solely on branding? 145 00:07:08,240 --> 00:07:11,440 - Absolutely. - I'm happy to do the manufacturing. - Perfect. 146 00:07:11,440 --> 00:07:14,840 Frances is going to be in charge of branding 147 00:07:14,840 --> 00:07:17,200 and she's going to do that all on her own. 148 00:07:17,200 --> 00:07:19,160 This is a huge part of the task. 149 00:07:19,160 --> 00:07:22,120 The brand and the product have to match, and if they don't, 150 00:07:22,120 --> 00:07:24,480 it could go disastrously wrong. 151 00:07:24,480 --> 00:07:26,520 I want to be on the branding side and, I take it, 152 00:07:26,520 --> 00:07:29,080 - you would also want to be. - Yeah. - And, Alana, 153 00:07:29,080 --> 00:07:31,080 on creating the gin and the flavours. 154 00:07:31,080 --> 00:07:33,640 But, however, if I put you on your own, 155 00:07:33,640 --> 00:07:35,640 there's no-one else going to be there 156 00:07:35,640 --> 00:07:37,520 to sanity check what you're doing. 157 00:07:37,520 --> 00:07:39,720 - Like, I know it just sounds... - Cheers, Courtney. 158 00:07:39,720 --> 00:07:41,280 I am confident that you can, 159 00:07:41,280 --> 00:07:43,920 but that's just a worry in my mind of putting someone on their own. 160 00:07:43,920 --> 00:07:45,560 This is very close to what I do. 161 00:07:45,560 --> 00:07:48,560 Yeah, I know, I'm just stating my concerns 162 00:07:48,560 --> 00:07:51,320 - of the worry of what could happen. - Costings, creative flavours, 163 00:07:51,320 --> 00:07:54,120 - getting it to market. - Are you sure? - I'm 100% sure. 164 00:07:54,120 --> 00:07:57,880 - Next... - Right, so that was the spice one. 165 00:07:57,880 --> 00:08:00,040 - What did you think of that? - I didn't like the spice one. 166 00:08:00,040 --> 00:08:02,520 ..pick a type of gin to produce. 167 00:08:02,520 --> 00:08:05,000 Let's try a fruity one. 168 00:08:05,000 --> 00:08:08,080 - I quite like that. - That tastes nice. 169 00:08:08,080 --> 00:08:09,440 SHE SPITS OUT DRINK 170 00:08:09,440 --> 00:08:12,240 From my experience seeing gins being sold, 171 00:08:12,240 --> 00:08:15,600 the fruity flavours sell out far quicker than anything else. 172 00:08:15,600 --> 00:08:17,680 I'm happy to go with that option if you guys are. 173 00:08:17,680 --> 00:08:20,000 OK, perfect. 174 00:08:20,000 --> 00:08:22,640 Also poring over the options... 175 00:08:22,640 --> 00:08:24,880 - What's that one? - Floral. 176 00:08:24,880 --> 00:08:28,200 - Oh, yeah. - Pass this round. - ..Grainne's team. 177 00:08:28,200 --> 00:08:30,320 Oh! It's getting to my head, this! 178 00:08:30,320 --> 00:08:32,200 - It's very strong. - Which one did you...? 179 00:08:32,200 --> 00:08:33,880 I like that. Oh, right, OK, cool. 180 00:08:33,880 --> 00:08:37,200 - Put hairs on your chest! - THEY GIGGLE 181 00:08:37,200 --> 00:08:39,440 - Yeah, that's not bad. - Spice. 182 00:08:39,440 --> 00:08:42,160 - I'm swayed towards the spice. - Then I think we should go for spice. 183 00:08:42,160 --> 00:08:44,920 Spice and all things nice, yeah? 184 00:08:46,240 --> 00:08:48,480 10.30am. 185 00:08:50,520 --> 00:08:52,960 Today, teams must design their drinks... 186 00:08:52,960 --> 00:08:56,800 In terms of flavour combinations, I thought raspberry and pink pepper. 187 00:08:56,800 --> 00:08:59,320 I think that's a good idea. 188 00:08:59,320 --> 00:09:01,360 ..and build brand identities 189 00:09:01,360 --> 00:09:05,160 before pitching tomorrow to three leading retailers. 190 00:09:05,160 --> 00:09:08,880 - What are you thinking for the brand name and the brand story? - 'Colony Gin.' 191 00:09:08,880 --> 00:09:12,080 A naval officer was travelling round the world during the height 192 00:09:12,080 --> 00:09:15,960 of the British Empire and comes across the most exotic spices 193 00:09:15,960 --> 00:09:18,720 and flavours in India, and now we're bringing it to the market. 194 00:09:18,720 --> 00:09:20,520 I love it. 195 00:09:20,520 --> 00:09:24,360 With the label, I'm sort of seeing really vivid, bold colours. 196 00:09:24,360 --> 00:09:27,440 Orange would work really well cos that's quite a spice colour. 197 00:09:27,440 --> 00:09:29,680 Orange and brown would go really well. 198 00:09:29,680 --> 00:09:32,560 - All right, bye, bye, bye. - Bye. 199 00:09:32,560 --> 00:09:35,080 If she's going with orange for the label, 200 00:09:35,080 --> 00:09:37,960 we should look at maybe doing orange as the colour of the gin. 201 00:09:37,960 --> 00:09:42,320 - Yeah. - With the taste of the spices, it'll all fit really well. - Yeah. 202 00:09:44,600 --> 00:09:46,640 - East London... - I'm Alana. 203 00:09:46,640 --> 00:09:49,600 - Hi, I'm Tom, nice to meet you. - For half of each team... 204 00:09:49,600 --> 00:09:53,160 The main ingredient in this one, which is the juniper berry. 205 00:09:53,160 --> 00:09:56,160 ..a crash course in gin production. 206 00:09:56,160 --> 00:09:59,920 You can add colouring afterwards, it is generally frowned upon. 207 00:09:59,920 --> 00:10:05,680 I am hoping to make a raspberry and pink pepper flavoured gin. 208 00:10:05,680 --> 00:10:07,920 So this is pink-pepper spirit here. 209 00:10:07,920 --> 00:10:11,000 - Do you make raspberry gin here at the moment? - We don't normally, no. 210 00:10:11,000 --> 00:10:13,840 - You've never done anything with them before? - No, no, not personally. 211 00:10:15,680 --> 00:10:17,640 It tastes raspberry, but it's not sweet. 212 00:10:17,640 --> 00:10:20,800 Let's try putting something to make it a little bit sweeter. 213 00:10:20,800 --> 00:10:22,320 That is nice. I think. 214 00:10:22,320 --> 00:10:24,120 I think Alana is obviously 215 00:10:24,120 --> 00:10:26,040 very experienced at working in a kitchen, 216 00:10:26,040 --> 00:10:28,600 and also working with a number of different ingredients. 217 00:10:28,600 --> 00:10:30,320 She's very methodical, very careful. 218 00:10:30,320 --> 00:10:34,120 Three drops of lemon, two pink pepper, three raspberries. 219 00:10:34,120 --> 00:10:36,880 But she's chosen raspberry as her key flavour 220 00:10:36,880 --> 00:10:40,160 and even the expert's not quite sure if that's going to work. 221 00:10:40,160 --> 00:10:44,280 - OK, I think I'm happy. Shall we go and make some gin? - Cool. 222 00:10:44,280 --> 00:10:45,800 Ooh... 223 00:10:45,800 --> 00:10:47,560 Set on spices... 224 00:10:47,560 --> 00:10:51,160 We're trying to create something to give it that little kick. 225 00:10:51,160 --> 00:10:54,760 ..Grainne and Trishna give their ideas the taste test. 226 00:10:58,280 --> 00:10:59,680 I think it's quite nice. 227 00:11:02,920 --> 00:11:05,640 It has got that little tang of spice on it. 228 00:11:05,640 --> 00:11:08,520 I feel... The gin actually got to my head a little bit. 229 00:11:08,520 --> 00:11:10,200 I got a little hot flush. 230 00:11:10,200 --> 00:11:13,240 I haven't drunk in months, so it was 100% gin. 231 00:11:13,240 --> 00:11:15,040 But feeling confident about what we've done. 232 00:11:15,040 --> 00:11:18,120 I just really hope it comes out with enough flavouring. 233 00:11:18,120 --> 00:11:20,920 So what we'll do, Jeff, is try the colour of orange, please. 234 00:11:20,920 --> 00:11:23,200 Not a too light orange, quite a darkish orange. 235 00:11:23,200 --> 00:11:25,800 - Right, OK. - Does that happen after or before? 236 00:11:25,800 --> 00:11:27,400 - That'll happen at the end. - At the end. 237 00:11:27,400 --> 00:11:30,160 - So it's just literally like a food colouring type of thing? - Yes. 238 00:11:30,160 --> 00:11:33,440 Trishna's been very keen on this orange-coloured gin right from 239 00:11:33,440 --> 00:11:36,520 the start, but I've not seen many coloured gins on the market 240 00:11:36,520 --> 00:11:40,360 and those that are coloured are coloured by natural ingredients, 241 00:11:40,360 --> 00:11:43,240 not by food colorants, and that's a risky choice. 242 00:11:44,240 --> 00:11:45,560 Lunchtime. 243 00:11:45,560 --> 00:11:46,720 Can I have... 244 00:11:46,720 --> 00:11:49,040 - Literally, like colonisation sort of map? - Right. 245 00:11:49,040 --> 00:11:51,960 Like, East India Trading Company, that kind of thing. 246 00:11:51,960 --> 00:11:53,760 Coming up with the branding... 247 00:11:53,760 --> 00:11:57,200 Like a black background and the map's etched in white. 248 00:11:57,200 --> 00:11:58,640 ..Frances. 249 00:11:58,640 --> 00:12:00,960 It's a shame we couldn't get England on there. 250 00:12:00,960 --> 00:12:03,680 Because we're not that far off getting England on there. 251 00:12:03,680 --> 00:12:06,440 It would just be quite nice to get it on there. There we go. 252 00:12:06,440 --> 00:12:07,800 - So much better. - OK. 253 00:12:07,800 --> 00:12:10,000 That's... I really, really like that. 254 00:12:10,000 --> 00:12:12,680 I actually got an A* in geography, you know. 255 00:12:14,280 --> 00:12:16,680 I'm going to try my team, see if we can hear from them. 256 00:12:16,680 --> 00:12:18,960 PHONE RINGS 257 00:12:18,960 --> 00:12:21,160 - 'This is the Vodafone voicem...' - HANGS UP 258 00:12:21,160 --> 00:12:22,840 I'm just going to keep trying. 259 00:12:22,840 --> 00:12:24,640 PHONE RINGS 260 00:12:24,640 --> 00:12:26,080 Next door... 261 00:12:26,080 --> 00:12:29,600 So, gin with a double-I, to represent two people. 262 00:12:29,600 --> 00:12:31,880 In effect, you don't drink this gin alone. 263 00:12:31,880 --> 00:12:33,920 ..still to agree on a concept, 264 00:12:33,920 --> 00:12:36,640 Jessica and project manager Courtney. 265 00:12:36,640 --> 00:12:38,480 Or, gin, but with an X. 266 00:12:38,480 --> 00:12:40,640 Yeah, but then what's the X representing? 267 00:12:40,640 --> 00:12:41,840 I don't know what it is, 268 00:12:41,840 --> 00:12:44,480 but everyone's kind of secretly talking about it. 269 00:12:44,480 --> 00:12:45,680 I prefer the top one. 270 00:12:46,800 --> 00:12:49,200 I feel like it's a bit... It's a bit lame. 271 00:12:49,200 --> 00:12:50,520 A bit like, two of us... 272 00:12:53,080 --> 00:12:54,800 What's the flavour? 273 00:12:54,800 --> 00:12:57,080 The flavour is raspberry and pink pepper. 274 00:12:57,080 --> 00:12:58,120 Drink Pink? 275 00:13:00,440 --> 00:13:02,200 I've worked with Courtney on previous tasks 276 00:13:02,200 --> 00:13:04,320 and the last task we worked on, he was brilliant. 277 00:13:04,320 --> 00:13:06,440 But at the moment, there's like a creative block. 278 00:13:06,440 --> 00:13:07,600 I just want to get started, 279 00:13:07,600 --> 00:13:09,840 I just want him to be decisive and make a decision. 280 00:13:09,840 --> 00:13:13,000 Do you want to go with the social aspect or do you want to go with X marks the spot? 281 00:13:13,000 --> 00:13:15,320 Choose your concept, then we'll think of the ideas around. 282 00:13:15,320 --> 00:13:16,360 Which one? 283 00:13:17,960 --> 00:13:20,120 - You want the social... - I'm really not bothered. 284 00:13:20,120 --> 00:13:23,200 - We just need to crack on. - OK. Well, let's do it. Giin. OK. 285 00:13:23,200 --> 00:13:25,160 Oh, thank God. High-five me now, honey. 286 00:13:28,360 --> 00:13:29,840 Back at the distillery... 287 00:13:31,520 --> 00:13:33,760 ..refining her fruity flavours... 288 00:13:33,760 --> 00:13:36,040 It doesn't taste as much of raspberry as I'd hoped. 289 00:13:36,040 --> 00:13:37,200 ..Alana. 290 00:13:37,200 --> 00:13:40,520 If I double it, is that going to have more of a raspberry taste? 291 00:13:40,520 --> 00:13:43,400 We said we hadn't tried distilling raspberry before. 292 00:13:43,400 --> 00:13:45,720 You will never know exactly what it's going to taste like. 293 00:13:45,720 --> 00:13:47,360 - I think we should add more raspberry. - OK. 294 00:13:47,360 --> 00:13:49,400 - So this is going to be a bit of a shot in the dark. - OK. 295 00:13:49,400 --> 00:13:51,320 Yeah, sounds good. 296 00:13:51,320 --> 00:13:52,680 PHONE RINGS 297 00:13:52,680 --> 00:13:53,920 You all right? 298 00:13:53,920 --> 00:13:56,080 Hi, Alana. We're just working on the logo. 299 00:13:56,080 --> 00:13:57,800 What name have you gone for? 300 00:13:57,800 --> 00:14:00,000 - PRONOUNCES WITH A HARD G - "Ghin". Or... 301 00:14:00,000 --> 00:14:01,280 "Zhin". 302 00:14:01,280 --> 00:14:02,440 Right. 303 00:14:02,440 --> 00:14:04,840 G-I-I-N. 304 00:14:04,840 --> 00:14:08,040 The story behind it is that this is a gin for drinking with your friends. 305 00:14:08,040 --> 00:14:09,440 I believe that's the best concept 306 00:14:09,440 --> 00:14:11,800 that we currently have and that's why we made that call. 307 00:14:11,800 --> 00:14:14,040 Well, I think you've made the wrong call. 308 00:14:14,040 --> 00:14:15,920 OK. Well... 309 00:14:15,920 --> 00:14:17,840 that's on my head, isn't it? 310 00:14:17,840 --> 00:14:20,400 I've put you in the position to focus on making an awesome drink, 311 00:14:20,400 --> 00:14:22,200 so if you could do that, that would be great. 312 00:14:22,200 --> 00:14:24,680 Will do, Courtney. Speak to you in a bit. 313 00:14:24,680 --> 00:14:26,480 It literally doesn't mean anything to me. 314 00:14:26,480 --> 00:14:29,000 You would just be like, "Why has that gin got two Is?" 315 00:14:29,000 --> 00:14:31,120 You wouldn't go, "Why has that gin got two Is? 316 00:14:31,120 --> 00:14:33,240 "Oh, because you share it with friends." 317 00:14:33,240 --> 00:14:34,640 It's stupid, I think. 318 00:14:35,960 --> 00:14:37,320 Mid afternoon. 319 00:14:37,320 --> 00:14:38,360 Ooh. 320 00:14:39,760 --> 00:14:41,560 That's quite nice, isn't it? 321 00:14:41,560 --> 00:14:44,840 While Grainne and Trishna sample their spicy gin... 322 00:14:44,840 --> 00:14:45,880 I really like it. 323 00:14:47,320 --> 00:14:48,920 Whoa, that makes your whole... 324 00:14:50,480 --> 00:14:53,520 ..adding the final details to her label... 325 00:14:53,520 --> 00:14:54,720 Speckles here. 326 00:14:54,720 --> 00:14:57,040 Speckle, speckles, speckles. 327 00:14:57,040 --> 00:14:58,480 ..Frances. 328 00:14:58,480 --> 00:15:02,280 So, on the back label will be the ingredients, 329 00:15:02,280 --> 00:15:04,480 but this is the thing, I don't actually know 330 00:15:04,480 --> 00:15:06,760 what they're choosing for the recipe at the moment. 331 00:15:06,760 --> 00:15:08,800 PHONE RINGS 332 00:15:10,960 --> 00:15:12,800 'This is the Vodafone...' 333 00:15:12,800 --> 00:15:14,320 Why does my team ignore me? 334 00:15:19,320 --> 00:15:20,880 Don't do that, we have to sell it! 335 00:15:24,600 --> 00:15:26,640 PHONE RINGS 336 00:15:30,840 --> 00:15:31,880 Mmm! 337 00:15:33,120 --> 00:15:35,440 - It nearly tastes like... - It's so nice. 338 00:15:35,440 --> 00:15:37,640 I need one of those distillers at home. 339 00:15:39,680 --> 00:15:42,520 - PHONE RINGS - 'This is the Vodafone...' 340 00:15:42,520 --> 00:15:45,440 We really need the ingredients now, the alcohol content. 341 00:15:45,440 --> 00:15:47,920 We're sort of up to the limit of what we can do now. 342 00:15:47,920 --> 00:15:49,960 Obviously, on this team, there's only one of me 343 00:15:49,960 --> 00:15:52,760 and I'm not getting really a lot from the project management team. 344 00:15:52,760 --> 00:15:55,440 I'm doing some packaging and I don't even know their flavours. 345 00:15:55,440 --> 00:15:57,760 So they really need to get a jiggle on. 346 00:15:57,760 --> 00:16:02,320 I keep forgetting... I don't want it to be... But I... 347 00:16:02,320 --> 00:16:03,960 I have to stop drinking this. 348 00:16:06,720 --> 00:16:07,760 5pm. 349 00:16:09,360 --> 00:16:13,920 Creating a cocktail to help sell their gin, Alana. 350 00:16:13,920 --> 00:16:15,160 That's cool. 351 00:16:15,160 --> 00:16:17,200 - That's really, really nice. - PHONE RINGS 352 00:16:17,200 --> 00:16:18,560 Excuse me. 353 00:16:18,560 --> 00:16:21,040 - Hi, you all right? - Good, Alana. Just to check with you, 354 00:16:21,040 --> 00:16:23,760 what's the colour looking like on the gin? 355 00:16:23,760 --> 00:16:25,240 - It's clear. - Can we...? 356 00:16:25,240 --> 00:16:27,480 - No, leave it clear then. - No, no, no. 357 00:16:27,480 --> 00:16:28,880 Can we add pink into it, please? 358 00:16:28,880 --> 00:16:31,000 You can do it, it's really frowned upon. 359 00:16:31,000 --> 00:16:33,880 - I think it should be clear. - Right, we need to make a decision on this now. 360 00:16:33,880 --> 00:16:36,040 Alana, do you think it's going to look better clear 361 00:16:36,040 --> 00:16:38,320 or with a bit of pink in it? What's your instinct saying? 362 00:16:38,320 --> 00:16:40,000 - Clear. - OK, let's do it. 363 00:16:40,000 --> 00:16:42,440 - All right, bye. - Cheers, bye. 364 00:16:42,440 --> 00:16:43,920 PHONE RINGS 365 00:16:43,920 --> 00:16:45,920 6:30. 366 00:16:45,920 --> 00:16:49,880 Half an hour till packaging must be sent to the printers. 367 00:16:49,880 --> 00:16:52,880 No-one's answering my calls whatsoever. 368 00:16:52,880 --> 00:16:56,560 No-one is answering my calls whatsoever. 369 00:16:56,560 --> 00:16:59,720 It's got the spice, that's what we're looking for. 370 00:16:59,720 --> 00:17:01,040 Put a touch of pepper in there. 371 00:17:01,040 --> 00:17:02,880 Whoa, whoa, whoa. 372 00:17:02,880 --> 00:17:03,920 Spicy enough! 373 00:17:05,080 --> 00:17:07,120 - COURTNEY: - Hi, Alana, we need the ingredients. 374 00:17:07,120 --> 00:17:08,840 - Raspberries... - Yep. 375 00:17:08,840 --> 00:17:10,760 Lemon and pink pepper. 376 00:17:10,760 --> 00:17:12,640 PHONE RINGS 377 00:17:12,640 --> 00:17:14,080 'This is the Vodafone...' 378 00:17:14,080 --> 00:17:15,680 No-one's really listening to me today 379 00:17:15,680 --> 00:17:17,760 and it's actually starting to really piss me off. 380 00:17:17,760 --> 00:17:19,520 Oh, not you. 381 00:17:19,520 --> 00:17:21,360 Are you all right? 382 00:17:21,360 --> 00:17:22,920 Too much gin? 383 00:17:22,920 --> 00:17:24,680 Can you just play around with some colours, 384 00:17:24,680 --> 00:17:26,760 like this, the bright blues or the bright greens? 385 00:17:26,760 --> 00:17:28,560 - Just play around with it. - Yeah, let's do it. 386 00:17:28,560 --> 00:17:32,120 Quickly now then. Can you just click on Giin, please? 387 00:17:32,120 --> 00:17:34,520 - PHONE RINGS - So it's five minutes to go until the deadline. 388 00:17:34,520 --> 00:17:36,200 God knows what they're doing. 389 00:17:36,200 --> 00:17:38,800 - Colony Spice or Colony Fusion, we'll call it. - Colony Spice. 390 00:17:38,800 --> 00:17:40,800 "Can I get a Colony Spice, please?" 391 00:17:40,800 --> 00:17:41,880 Make that two. 392 00:17:43,240 --> 00:17:44,920 PHONE RINGS 393 00:17:46,920 --> 00:17:50,200 Just put, instead of ingredients, put, "Enhanced with exotic spices." 394 00:17:51,960 --> 00:17:54,800 At the end of the day, I'm just going to have to go with my inkling here. 395 00:17:57,160 --> 00:17:58,880 7pm. 396 00:17:58,880 --> 00:18:00,520 - Good luck. - Cheers. 397 00:18:00,520 --> 00:18:02,320 Flavours finalised... 398 00:18:02,320 --> 00:18:04,480 - Thank you so much. - Cheers, thanks for all your effort. 399 00:18:04,480 --> 00:18:06,240 ..design work done. 400 00:18:06,240 --> 00:18:10,200 I'm the only creative person in my company, so it's been quite difficult to take comments on board, 401 00:18:10,200 --> 00:18:11,360 but hopefully we've created 402 00:18:11,360 --> 00:18:13,360 something that we can sell to retailers tomorrow. 403 00:18:13,360 --> 00:18:16,160 - Let's go. - No more gin today. - Thanks so much for all your help. 404 00:18:16,160 --> 00:18:19,080 I've had a really interesting experience in this distillery. 405 00:18:19,080 --> 00:18:20,960 There was a lot of alcohol consumed. 406 00:18:20,960 --> 00:18:22,560 I think I just need sleep now. 407 00:18:22,560 --> 00:18:24,040 19 missed calls? 408 00:18:32,560 --> 00:18:33,600 7am. 409 00:18:36,000 --> 00:18:37,800 I started calling you at 6pm, all right? 410 00:18:37,800 --> 00:18:40,160 To get the ingredients because they had to be on there, 411 00:18:40,160 --> 00:18:41,600 along with the alcohol content. 412 00:18:41,600 --> 00:18:43,440 Is the ingredients on the thing then? 413 00:18:43,440 --> 00:18:46,160 No, because the deadline had hit. 414 00:18:46,160 --> 00:18:48,480 All that's on there is, "Enhanced with exotic spices". 415 00:18:48,480 --> 00:18:49,800 That was all I could put. 416 00:18:49,800 --> 00:18:51,600 And if you don't like it, tough. 417 00:18:54,120 --> 00:18:55,480 All right. 418 00:18:55,480 --> 00:18:56,880 Let's see what we've got. 419 00:18:56,880 --> 00:18:58,320 For Courtney's team... 420 00:18:58,320 --> 00:18:59,720 ALANA SINGS A FANFARE 421 00:18:59,720 --> 00:19:02,600 ..a first look at their finished product. 422 00:19:02,600 --> 00:19:05,320 We need to pronounce it as "Ghin" 423 00:19:05,320 --> 00:19:07,320 Or "Zhin". 424 00:19:07,320 --> 00:19:08,720 Yeah. 425 00:19:08,720 --> 00:19:11,440 - "Zhin". - "Zhin". - "Zhin". 426 00:19:11,440 --> 00:19:13,800 The name itself, you know, 427 00:19:13,800 --> 00:19:16,280 I do think potentially we might have people asking questions, 428 00:19:16,280 --> 00:19:17,760 - but, you know... - Well, it's unusual. 429 00:19:17,760 --> 00:19:19,840 The fact that it is gin, but spelt differently, 430 00:19:19,840 --> 00:19:22,760 that's what makes it stand out, for me. 431 00:19:22,760 --> 00:19:25,120 - It smells like gin. - Does it smell like raspberries? 432 00:19:26,800 --> 00:19:28,200 It smells more like gin. 433 00:19:31,360 --> 00:19:34,280 I think the key thing is going to be that smell. 434 00:19:34,280 --> 00:19:37,160 It doesn't taste of raspberry or smell like raspberry. 435 00:19:37,160 --> 00:19:41,200 So, yeah, I'm slightly disappointed with Alana's performance. 436 00:19:41,200 --> 00:19:42,680 - GRAINNE: - I love the bottle. 437 00:19:42,680 --> 00:19:44,640 What do you think of the colour? 438 00:19:44,640 --> 00:19:46,040 I'm not sure about the colouring. 439 00:19:48,800 --> 00:19:50,160 The map looks great. 440 00:19:50,160 --> 00:19:52,400 - Trishna? - Yeah, I really like it, Fran, well done. 441 00:19:54,160 --> 00:19:55,680 I think it's great. 442 00:19:55,680 --> 00:19:58,840 - Trishna, you don't seem overly... Are you all right? - No, I am. 443 00:19:58,840 --> 00:20:01,480 Honestly, it's really nice. Well done, Fran. 444 00:20:01,480 --> 00:20:03,840 Trishna seems to be a little bit off key today. 445 00:20:03,840 --> 00:20:05,840 So what if we don't have the ingredients on it? 446 00:20:05,840 --> 00:20:06,920 I know it was a mistake, 447 00:20:06,920 --> 00:20:09,320 but we can't set ourselves up for failure already, 448 00:20:09,320 --> 00:20:12,240 we haven't even got out the day yet. 449 00:20:12,240 --> 00:20:15,480 Today, teams must pitch their gin 450 00:20:15,480 --> 00:20:18,200 to three major retailers. 451 00:20:18,200 --> 00:20:20,400 The first one, only two of us can do it. 452 00:20:20,400 --> 00:20:22,680 - Mmm-hmm. - And one of us needs to go and do consumer testing. 453 00:20:22,680 --> 00:20:24,400 I'm thinking of keeping the teams the same 454 00:20:24,400 --> 00:20:26,480 and Alana going out and doing the consumer testing. 455 00:20:26,480 --> 00:20:28,760 Do you not think maybe you'd be missing a trick? 456 00:20:28,760 --> 00:20:31,000 I can speak well and I will sell this product. 457 00:20:31,000 --> 00:20:33,440 So, yeah, that does make better sense then, if we... 458 00:20:34,960 --> 00:20:40,160 OK, so, first things first then, the first pitch is being led by Frances. 459 00:20:40,160 --> 00:20:43,120 - Mmm-hmm. - And then it is Trishna into the ingredients. 460 00:20:43,120 --> 00:20:44,720 While youse are doing the first one, 461 00:20:44,720 --> 00:20:47,160 - I'm going to go and get the consumer research. OK? - Yeah. 462 00:20:48,280 --> 00:20:49,320 10am. 463 00:20:52,160 --> 00:20:55,920 While half of each team head off to the first pitch... 464 00:20:55,920 --> 00:20:57,720 Do you remember how I pronounced it earlier? 465 00:20:57,720 --> 00:20:59,720 - "Ghin." - No... - I'm joking! 466 00:20:59,720 --> 00:21:01,240 No, it wasn't. 467 00:21:01,240 --> 00:21:03,360 - It was... - "Zhin". - "Zhin". 468 00:21:03,360 --> 00:21:06,720 ..the rest will gather feedback from the public. 469 00:21:06,720 --> 00:21:09,280 If you've seen this sitting on a shelf, would you buy it? 470 00:21:09,280 --> 00:21:11,440 - Gin is normally clear. - Clear. - So, if you look at that, 471 00:21:11,440 --> 00:21:13,320 you'd think there's something wrong with it. 472 00:21:13,320 --> 00:21:17,280 Testing out Colony Gin on consumers, Grainne. 473 00:21:17,280 --> 00:21:18,440 To be totally honest, 474 00:21:18,440 --> 00:21:20,880 I've got slight negative connotations with the word colony. 475 00:21:20,880 --> 00:21:24,560 - OK. - So, that, if I really thought about it, would put me off. 476 00:21:24,560 --> 00:21:27,680 - Do you drink gin yourself? - No, I don't. - You don't. 477 00:21:27,680 --> 00:21:31,000 - This is quite nice. - So you would buy our Colony Gin? 478 00:21:31,000 --> 00:21:32,480 - I would. - You would. - Yeah. 479 00:21:32,480 --> 00:21:34,720 Perfect, that's what I like to hear. 480 00:21:34,720 --> 00:21:36,640 Do you want to have a quick chat and try some gin? 481 00:21:36,640 --> 00:21:38,160 On the other team... 482 00:21:38,160 --> 00:21:39,920 - That's really nice. - That's really nice. 483 00:21:39,920 --> 00:21:42,760 ..Jessica looks for fans of their fruity drink. 484 00:21:42,760 --> 00:21:44,600 What would you change about the labelling? 485 00:21:44,600 --> 00:21:46,800 You could change the colour to suit the flavour. 486 00:21:46,800 --> 00:21:48,440 Maybe even another colour? 487 00:21:48,440 --> 00:21:50,240 It doesn't say raspberry to me. 488 00:21:51,920 --> 00:21:52,960 Watford. 489 00:21:54,760 --> 00:21:57,760 With over 200 branches nationwide, 490 00:21:57,760 --> 00:22:00,120 first stop for Alana and Courtney, 491 00:22:00,120 --> 00:22:03,440 wines and spirits merchant, Majestic. 492 00:22:03,440 --> 00:22:05,720 - Hello! - Hi there! - Hi, good morning. 493 00:22:05,720 --> 00:22:08,440 Just bear with us a couple of minutes, we'll get it all set up... 494 00:22:08,440 --> 00:22:11,680 - No problem at all. - And we'll show you our product. - You get yourselves sorted. 495 00:22:11,680 --> 00:22:13,640 The first question is how to pronounce it. 496 00:22:13,640 --> 00:22:14,680 Oh, we'll tell you. 497 00:22:15,960 --> 00:22:19,480 Should have learned how to open one of these up before I started. 498 00:22:19,480 --> 00:22:20,880 - An easel. - Yeah... 499 00:22:20,880 --> 00:22:22,520 Is that right? No, it's not. 500 00:22:22,520 --> 00:22:23,880 Erm, bear with me one moment. 501 00:22:25,440 --> 00:22:27,440 I mean, I feel we can just do this. 502 00:22:27,440 --> 00:22:29,560 - There we go. - Erm... 503 00:22:29,560 --> 00:22:32,320 As we are creating a new product, erm... 504 00:22:32,320 --> 00:22:35,000 which is fruit-flavoured, or, sorry, 505 00:22:35,000 --> 00:22:37,200 fruit-infused, I should say. Erm... 506 00:22:37,200 --> 00:22:41,240 We felt it would be a younger market that would be more acceptable to 507 00:22:41,240 --> 00:22:43,600 trying a new product, erm, out there. 508 00:22:44,920 --> 00:22:47,080 Courtney is incredibly boring. 509 00:22:47,080 --> 00:22:48,760 Pitching is not his strength, 510 00:22:48,760 --> 00:22:51,840 he has no personality, no character, no warmth. 511 00:22:51,840 --> 00:22:53,680 No passion coming through. 512 00:22:53,680 --> 00:22:56,360 Erm, well, our gin is "Zhin". 513 00:22:56,360 --> 00:22:59,160 - "Zhin", OK. - Yeah. 514 00:22:59,160 --> 00:23:04,520 The concept behind it is that we are three friends that have wanted 515 00:23:04,520 --> 00:23:08,240 to create a gin to drink with our friends, rather than alone. 516 00:23:08,240 --> 00:23:10,880 So, that's why we've come up with the concept of the name, 517 00:23:10,880 --> 00:23:12,160 Giin, with a double-I. 518 00:23:12,160 --> 00:23:14,560 That's the story, and it's three friends, 519 00:23:14,560 --> 00:23:16,520 why don't you have three Is in it? 520 00:23:16,520 --> 00:23:18,400 That's why we didn't bring her with us today. 521 00:23:18,400 --> 00:23:21,160 We just thought it wouldn't add up to the bottle. 522 00:23:22,400 --> 00:23:25,720 Before you taste, if you have a smell, 523 00:23:25,720 --> 00:23:27,440 you get that real raspberry aroma 524 00:23:27,440 --> 00:23:30,600 and I really believe that the fruitiness in this shines through. 525 00:23:30,600 --> 00:23:32,240 I'm not sure I get raspberry. 526 00:23:34,200 --> 00:23:36,000 It's not standing out. 527 00:23:36,000 --> 00:23:37,600 No. 528 00:23:37,600 --> 00:23:39,040 I need a bit more. 529 00:23:39,040 --> 00:23:41,360 Thanks for taking the time. I hope you enjoyed the product. 530 00:23:41,360 --> 00:23:43,680 - It was different. - Cheers, thanks. - See you. 531 00:23:43,680 --> 00:23:47,680 The whole USP of the product, and it doesn't taste of raspberries! 532 00:23:47,680 --> 00:23:49,880 For Giin... PHONE RINGS 533 00:23:49,880 --> 00:23:51,200 You all right, Jessica? 534 00:23:51,200 --> 00:23:53,560 ..one pitch down, two to go. 535 00:23:53,560 --> 00:23:55,600 I tell you what I found out from consumer research, 536 00:23:55,600 --> 00:23:57,120 people didn't like the brand colour, 537 00:23:57,120 --> 00:23:59,520 they thought it could be more colourful. And, to be honest, 538 00:23:59,520 --> 00:24:01,320 it's crucial to mention, at the next pitch, 539 00:24:01,320 --> 00:24:04,040 we personally like the colour, but in hindsight, 540 00:24:04,040 --> 00:24:05,640 doing our consumer research... 541 00:24:05,640 --> 00:24:07,640 No, no, no, no - we're not going through... 542 00:24:07,640 --> 00:24:10,680 - We're not going with any doubts. - I don't think there's a doubt. 543 00:24:10,680 --> 00:24:14,320 Oh, I do, Jessica, and so I don't want that to be in there, please. 544 00:24:14,320 --> 00:24:17,640 At the end of the day, I'm going to back you, but I'm still going to express my opinion. 545 00:24:17,640 --> 00:24:20,160 Do not bring up the negatives in a big pitch. 546 00:24:20,160 --> 00:24:23,840 I'm not going to bring... You're not listening to me. I'm not going to bring up the negatives. 547 00:24:23,840 --> 00:24:26,280 I'm saying, I think we should give the big, independent re... 548 00:24:26,280 --> 00:24:27,840 - 'Jessica?' - Please, I'm speaking. 549 00:24:27,840 --> 00:24:29,360 'I know and I'm just speaking...' 550 00:24:29,360 --> 00:24:31,760 We'll just speak about it in person, OK? 551 00:24:31,760 --> 00:24:33,160 Right, bye. 552 00:24:33,160 --> 00:24:35,080 I'm fuming. 553 00:24:35,080 --> 00:24:37,800 Next to meet with the wines and spirits merchant... 554 00:24:37,800 --> 00:24:39,920 - Hello! - Hello, how are you? 555 00:24:39,920 --> 00:24:41,640 ..Trishna and Frances. 556 00:24:43,040 --> 00:24:44,520 As I'm sure you're aware, 557 00:24:44,520 --> 00:24:47,200 the gin market's worth just shy of £1 billion, 558 00:24:47,200 --> 00:24:49,520 that I'm sure you guys are keen to take a slice of. 559 00:24:49,520 --> 00:24:51,640 But in order to take a slice properly, 560 00:24:51,640 --> 00:24:54,120 - you need the right brand... - LOUD, RUSTLING NOISES 561 00:24:54,120 --> 00:24:56,040 ..and I feel we have that for you here today. 562 00:24:56,040 --> 00:24:59,280 So, there's a growing target market, the connoisseur. 563 00:24:59,280 --> 00:25:02,920 What they really want more than anything is a drink that means something, 564 00:25:02,920 --> 00:25:05,160 - it takes them on a journey of taste... - DROPS GLASS 565 00:25:05,160 --> 00:25:08,520 ..so we've developed a journey of taste for them within our brand. 566 00:25:08,520 --> 00:25:10,640 It's about rejuvenation of exciting spices... 567 00:25:10,640 --> 00:25:11,880 DROPS LID 568 00:25:11,880 --> 00:25:13,320 - Sorry. - Are you all right? 569 00:25:15,000 --> 00:25:18,280 At the height of the British Empire, the world was embracing change. 570 00:25:18,280 --> 00:25:21,840 Exotic delicacies and sensational spices where being discovered 571 00:25:21,840 --> 00:25:24,640 across all of the colonies. So, if you want to talk them through? 572 00:25:24,640 --> 00:25:27,400 - Yeah. - And I will tweak this for them. 573 00:25:27,400 --> 00:25:31,160 Juniper, coriander seeds and angelica root come together 574 00:25:31,160 --> 00:25:35,040 with grains of paradise, giving a sense of authenticity, 575 00:25:35,040 --> 00:25:37,920 but a classic, rich and balanced taste. 576 00:25:40,200 --> 00:25:41,960 I think the taste you've got is really good. 577 00:25:41,960 --> 00:25:44,400 - It's sweet, then the spices come through. - Brilliant. 578 00:25:44,400 --> 00:25:47,440 I actually quite liked the product. The story's actually not too bad, 579 00:25:47,440 --> 00:25:51,200 stories are really important for our store teams, in order to sell it. 580 00:25:51,200 --> 00:25:53,720 - I'm slightly put off by the colour. - OK. - Just slightly. 581 00:25:53,720 --> 00:25:55,920 We've transitioned that quite neatly across into the 582 00:25:55,920 --> 00:25:57,800 branding, so does marry quite well. 583 00:25:57,800 --> 00:25:59,840 - The colour is from the orange peel? - It is, yes. 584 00:25:59,840 --> 00:26:02,400 - There's nothing artificial...? - It's completely natural. 585 00:26:02,400 --> 00:26:05,240 - Thank you so much. - See you later. - See you later, bye. 586 00:26:05,240 --> 00:26:06,760 - KARREN: - They told the potential buyer 587 00:26:06,760 --> 00:26:08,800 that the colouring came from natural orange peel. 588 00:26:08,800 --> 00:26:11,280 Well, it didn't. It was added in as an additive 589 00:26:11,280 --> 00:26:14,880 to turn it that sort of strange, tangerine colour. 590 00:26:14,880 --> 00:26:15,960 It was a complete lie. 591 00:26:17,400 --> 00:26:18,440 Lunchtime. 592 00:26:19,800 --> 00:26:22,200 Courtney's next client, 593 00:26:22,200 --> 00:26:24,200 supermarket giant Tesco. 594 00:26:26,080 --> 00:26:30,440 With a worldwide turnover of almost £50 billion a year. 595 00:26:30,440 --> 00:26:32,040 Hi! 596 00:26:32,040 --> 00:26:34,760 First, a chance to perfect the pitch. 597 00:26:34,760 --> 00:26:37,840 I think you're both being stupid. You're not listening to market research. 598 00:26:37,840 --> 00:26:41,480 - You've not listened to how many... - No, no, no... - Let me finish, please can I finish? 599 00:26:41,480 --> 00:26:43,960 No, we can totally understand where you're coming from. 600 00:26:43,960 --> 00:26:46,280 I think we've maybe just, like, clashed heads a little bit. 601 00:26:46,280 --> 00:26:48,200 I think it would be awful if we went in and go, 602 00:26:48,200 --> 00:26:50,920 look, this is our product, we have got a few concerns with it. 603 00:26:50,920 --> 00:26:52,240 That's what I was worried about. 604 00:26:52,240 --> 00:26:54,480 Alana, I've got common sense when I'm pitching. 605 00:26:54,480 --> 00:26:57,120 I'm not going to go in and, like, list a load of negatives. 606 00:26:57,120 --> 00:26:58,800 Do you know what I mean? 607 00:26:58,800 --> 00:27:00,840 I feel like there's a negative vibe here right now. 608 00:27:00,840 --> 00:27:03,400 - Why? - There's not a negative vibe. - Let's smash it, yeah? 609 00:27:07,120 --> 00:27:08,800 - Hiya, good afternoon. - Hi. 610 00:27:08,800 --> 00:27:10,360 Hello, nice to meet you. 611 00:27:10,360 --> 00:27:13,440 Erm, we've been working hard to create a new... 612 00:27:13,440 --> 00:27:17,360 New and unique gin that is based towards the... 613 00:27:17,360 --> 00:27:18,720 gin drinkers. 614 00:27:18,720 --> 00:27:19,760 Erm... 615 00:27:21,360 --> 00:27:23,960 Where are we on this one? 616 00:27:23,960 --> 00:27:25,440 Erm... 617 00:27:27,040 --> 00:27:30,360 And, yeah, we've also got a cocktail that we created. 618 00:27:30,360 --> 00:27:35,400 It's basically bringing it back to the young, fun, coolness. 619 00:27:35,400 --> 00:27:37,960 The correct way of pronouncing it, as I said, 620 00:27:37,960 --> 00:27:40,280 the correct way of pronouncing it is "Zhin". 621 00:27:40,280 --> 00:27:42,400 Giin - share a drink with a friend. 622 00:27:42,400 --> 00:27:44,280 Yeah, so share a Giin. 623 00:27:44,280 --> 00:27:45,800 - Share a Giin. - Yeah. 624 00:27:45,800 --> 00:27:47,920 One thing which is crucial is that we did realise, 625 00:27:47,920 --> 00:27:50,520 from consumer research, was, we had the branding set out, 626 00:27:50,520 --> 00:27:53,120 just so we could get a feel of exactly what the branding is 627 00:27:53,120 --> 00:27:55,520 but to match the raspberry and pink pepper, 628 00:27:55,520 --> 00:27:58,160 it makes sense to do the colour in a pink colour. 629 00:27:58,160 --> 00:28:00,720 With regards to the customer feedback... 630 00:28:00,720 --> 00:28:03,800 - Yeah? - Were they sampling the drink? - Yes. 631 00:28:03,800 --> 00:28:06,680 Well, first of all I gave them a little sample of the cocktail 632 00:28:06,680 --> 00:28:08,520 and a little sample of the actual gin. 633 00:28:08,520 --> 00:28:09,880 And they absolutely loved it. 634 00:28:09,880 --> 00:28:12,520 I asked them to describe what sort of flavours they could taste, 635 00:28:12,520 --> 00:28:15,040 they mentioned the raspberries. And also, we found out also... 636 00:28:15,040 --> 00:28:17,880 I think, just to actually answer your question, when we tested it 637 00:28:17,880 --> 00:28:20,320 with the consumers, it wasn't in the bubbling glasses, 638 00:28:20,320 --> 00:28:22,120 - it was just in, as it was. - Oh, sorry. 639 00:28:22,120 --> 00:28:24,600 We'd be absolutely over the moon to work with you guys. 640 00:28:24,600 --> 00:28:28,600 - We could roll out our products in all of your stores across the country. - Great, thanks. 641 00:28:28,600 --> 00:28:29,640 OK. 642 00:28:31,160 --> 00:28:33,520 So, how do you think that went, guys? 643 00:28:33,520 --> 00:28:35,560 It was a bloody waffle-off! 644 00:28:35,560 --> 00:28:37,760 Yeah, I don't think it went well. 645 00:28:37,760 --> 00:28:39,400 We can't just talk at people. 646 00:28:39,400 --> 00:28:42,160 You absolutely do not waffle at someone. 647 00:28:42,160 --> 00:28:45,080 I don't think I did waffle. I think they asked a question, I answered it. 648 00:28:45,080 --> 00:28:48,000 I think we got the information across that we wanted to. 649 00:28:48,000 --> 00:28:49,360 Yeah, and more! 650 00:28:49,360 --> 00:28:51,480 It didn't go as well as I'd have liked it to. 651 00:28:51,480 --> 00:28:53,880 I feel that we were barking at them. 652 00:28:56,040 --> 00:28:58,520 Next through the supermarket doors... 653 00:28:58,520 --> 00:29:01,600 - This is a massive one for us. - Yeah. - It's exciting. - Huge. 654 00:29:01,600 --> 00:29:02,840 ..Grainne's girls. 655 00:29:02,840 --> 00:29:05,560 I'm going to engage with them on the actual market research 656 00:29:05,560 --> 00:29:06,920 that happened this morning. 657 00:29:06,920 --> 00:29:09,640 A woman who doesn't even drink gin at all, she tasted this, 658 00:29:09,640 --> 00:29:12,280 she was surprised at the spices, at the warmth of it going down, 659 00:29:12,280 --> 00:29:14,280 it wasn't sharp, it wasn't horrible, you know? 660 00:29:14,280 --> 00:29:15,760 So, she liked the combination of... 661 00:29:15,760 --> 00:29:18,280 - That's the one, we definitely want to talk about that. - Yeah. 662 00:29:18,280 --> 00:29:21,080 - Let's go and nail this. - Let's do it, girls. - Perfect. 663 00:29:21,080 --> 00:29:22,800 - Hello! - Hi. - How are youse? 664 00:29:22,800 --> 00:29:24,920 - Yeah, very good. - Good, good. 665 00:29:24,920 --> 00:29:28,080 Today, we're here to introduce you to a brand-new gin. 666 00:29:28,080 --> 00:29:30,560 And we are bringing you spices from afar. 667 00:29:30,560 --> 00:29:32,440 And we are Colony Gin. 668 00:29:32,440 --> 00:29:34,280 - Is that a map I can see here? - It is, yes. 669 00:29:34,280 --> 00:29:35,840 And what's that a map of? 670 00:29:35,840 --> 00:29:37,560 And it's India behind it. 671 00:29:37,560 --> 00:29:40,160 - Is that a map of India, is it? - Yeah, with... Layered above. 672 00:29:40,160 --> 00:29:41,440 So, it's East Asia there. 673 00:29:41,440 --> 00:29:44,000 - Asia? - Yeah, India is there. 674 00:29:44,000 --> 00:29:45,800 It's in the centre. 675 00:29:45,800 --> 00:29:49,000 So, we really wanted the taste of Colony Gin to match our brand, 676 00:29:49,000 --> 00:29:51,840 story and a gin that was unique but classic, 677 00:29:51,840 --> 00:29:54,760 that incorporates exotic spices. 678 00:29:54,760 --> 00:29:56,640 How did you find it? 679 00:29:56,640 --> 00:29:59,240 Erm, it's not overly pleasant. 680 00:30:00,840 --> 00:30:03,040 Well, at the minute, you've got your jupiner... 681 00:30:03,040 --> 00:30:05,360 Jupiner... Juniper! Sorry! 682 00:30:05,360 --> 00:30:10,320 But we wanted to add then into our concept of spices from afar. 683 00:30:12,960 --> 00:30:15,840 And, actually, 9/10 in the consumer testing this morning 684 00:30:15,840 --> 00:30:18,120 did actually like the taste. 685 00:30:18,120 --> 00:30:24,520 - The colour of the liquid looks a bit like a Scottish soft drink. - Yeah. 686 00:30:24,520 --> 00:30:26,640 But, obviously, if you would like to place an order, 687 00:30:26,640 --> 00:30:28,320 and you weren't happy with the colouring, 688 00:30:28,320 --> 00:30:30,400 I'm sure it's something that we'd be able to take out. 689 00:30:30,400 --> 00:30:32,240 If we did take away colour here, 690 00:30:32,240 --> 00:30:34,800 what differentiates this particular gin? 691 00:30:34,800 --> 00:30:37,880 We wouldn't want to take away the colour, that is what the brand is all about. 692 00:30:37,880 --> 00:30:39,000 We want people to remember, 693 00:30:39,000 --> 00:30:42,600 that's that orange-coloured gin that we like or we want to keep buying. 694 00:30:42,600 --> 00:30:45,720 So we wouldn't want to change that colour at all. 695 00:30:45,720 --> 00:30:47,920 - Thank you. - See youse later. 696 00:30:47,920 --> 00:30:50,840 - That was brutal! - That was brutal, really brutal. 697 00:30:50,840 --> 00:30:54,080 Grainne, what we also didn't say in there, and I really wanted to get it in there, 698 00:30:54,080 --> 00:30:58,360 was about the lady that doesn't even drink gin, and she tried it, 699 00:30:58,360 --> 00:31:01,200 and she was like, "I would buy that gin." 700 00:31:01,200 --> 00:31:05,320 That was a key quote from that thing that we had to get in there. 701 00:31:05,320 --> 00:31:08,160 I think Grainne struggled to get a lot of stuff out, so I feel, 702 00:31:08,160 --> 00:31:11,000 like, what was the point of her talking, really? 703 00:31:11,000 --> 00:31:14,720 Because the whole point of her part of the pitch was talk about the research she'd got. 704 00:31:14,720 --> 00:31:17,040 And she didn't really talk about that at all. 705 00:31:19,000 --> 00:31:22,280 To be honest, what she'd said to us that she was going to say in that 706 00:31:22,280 --> 00:31:26,040 pitch, she didn't say about the lady that doesn't drink gin, it's like... 707 00:31:26,040 --> 00:31:28,400 - I know. - Had she had said her consumer testing... 708 00:31:28,400 --> 00:31:32,000 - No, I agree! - But, Frances, the problem is, you agree, 709 00:31:32,000 --> 00:31:33,840 but you don't ever say it to the person. 710 00:31:33,840 --> 00:31:35,480 - I said it to her there! - No, you didn't. 711 00:31:35,480 --> 00:31:37,920 If you think that what's happening is effective, 712 00:31:37,920 --> 00:31:39,760 you've got to tell her! You've got to tell her! 713 00:31:39,760 --> 00:31:41,680 I'm just going to call her now. 714 00:31:41,680 --> 00:31:43,840 - PHONE RINGS - Hello. 715 00:31:43,840 --> 00:31:45,680 - Hiya, you all right? - I'm good, how are you? 716 00:31:45,680 --> 00:31:48,320 I think the problems with the last pitch, we do need to learn from, 717 00:31:48,320 --> 00:31:49,840 was an absolute lack of structure. 718 00:31:49,840 --> 00:31:52,080 You've got to be able to direct the room a little bit more. 719 00:31:52,080 --> 00:31:53,520 What? 720 00:31:53,520 --> 00:31:55,160 Right, when we did the pitch... 721 00:31:55,160 --> 00:31:58,120 I heard you. No, I heard you, Frances, I heard you. 722 00:31:58,120 --> 00:32:00,440 - And I think you're a little bit... - I'm just trying... 723 00:32:00,440 --> 00:32:02,040 You know... You have never seen... 724 00:32:02,040 --> 00:32:04,120 - What did you just say? - I can't get it through to you, 725 00:32:04,120 --> 00:32:06,800 I really, really believe in you, I think you're fully capable, 726 00:32:06,800 --> 00:32:08,680 but what I'm trying to get across... 727 00:32:08,680 --> 00:32:11,600 It just sounds a bit patronising, to be honest. 728 00:32:11,600 --> 00:32:15,880 But, Grainne, what we need to do, when you close it, 729 00:32:15,880 --> 00:32:18,640 you need to talk about that market research, the one that was... 730 00:32:18,640 --> 00:32:20,280 Trishna, we are going to talk, 731 00:32:20,280 --> 00:32:23,040 we're definitely talking about market research, 732 00:32:23,040 --> 00:32:25,720 but all three of us. Do you understand what I'm saying? 733 00:32:25,720 --> 00:32:27,480 - OK? - Yeah, that's fine. 734 00:32:27,480 --> 00:32:29,920 It's up to you, you're the project manager, 735 00:32:29,920 --> 00:32:31,720 you decide how you want to do it. 736 00:32:34,400 --> 00:32:36,360 Central London. 737 00:32:36,360 --> 00:32:39,040 So, last pitch of the day. 738 00:32:39,040 --> 00:32:43,200 The group behind some of London's most popular pubs, 739 00:32:43,200 --> 00:32:44,840 Barworks. 740 00:32:44,840 --> 00:32:47,920 So, as three friends, we really wanted to create a drink 741 00:32:47,920 --> 00:32:51,160 that you could literally share with your friends. 742 00:32:51,160 --> 00:32:54,560 And then, from that, we decided to create Giin. 743 00:32:54,560 --> 00:32:57,040 If you were to place this in your bar, people would be like, 744 00:32:57,040 --> 00:32:58,920 "What is that, how do you pronounce that?" 745 00:32:58,920 --> 00:33:02,080 So people would be more interested in purchasing Giin. 746 00:33:02,080 --> 00:33:04,080 It's fruity, but a little bit different. 747 00:33:04,080 --> 00:33:05,640 You get the pink pepper initially, 748 00:33:05,640 --> 00:33:08,960 and then you get the raspberry afterwards. 749 00:33:08,960 --> 00:33:11,400 I like a dry gin. I wouldn't want too much raspberry, 750 00:33:11,400 --> 00:33:12,840 and it was just enough, I think. 751 00:33:12,840 --> 00:33:15,160 So, this is our Raspberryruption. 752 00:33:15,160 --> 00:33:16,200 Is it dangerous? 753 00:33:17,320 --> 00:33:18,400 There you go. 754 00:33:18,400 --> 00:33:22,000 It's something that could be replicated in your bars very easily. 755 00:33:22,000 --> 00:33:24,040 This is edged slightly gimmicky. 756 00:33:25,080 --> 00:33:27,560 It's Halloween, for me. 757 00:33:27,560 --> 00:33:30,280 - I think that's kind of ruined it for me, a little bit. - Yeah? OK. 758 00:33:30,280 --> 00:33:33,600 I couldn't taste the gin at all. 759 00:33:33,600 --> 00:33:36,480 Erm, but, ultimately, if you were to stock it, 760 00:33:36,480 --> 00:33:38,600 you could serve it however you wanted. 761 00:33:38,600 --> 00:33:42,040 And I think it would be a perfect mixer in a lot of drinks. 762 00:33:42,040 --> 00:33:44,760 - Thanks a lot, cheers. - Thanks, bye. 763 00:33:44,760 --> 00:33:47,480 I feel like it's been a very difficult task to manage. 764 00:33:47,480 --> 00:33:49,520 We're all very strong personalities. 765 00:33:49,520 --> 00:33:51,760 I just hope that I'll take us to that finish line 766 00:33:51,760 --> 00:33:53,320 and get us into that final five. 767 00:33:53,320 --> 00:33:55,640 - I really need a drink after that. - I do! 768 00:33:57,320 --> 00:33:58,840 For Colony Gin... 769 00:33:58,840 --> 00:34:00,240 - Hello. - Hello! 770 00:34:01,320 --> 00:34:04,080 ..last chance to capture a sale. 771 00:34:04,080 --> 00:34:06,120 So, with this gin, we've got grains of paradise, 772 00:34:06,120 --> 00:34:08,960 which is the black pepper, the aftertaste. Did you taste that after? 773 00:34:08,960 --> 00:34:10,680 I think it tastes pretty good. 774 00:34:12,080 --> 00:34:16,040 Yeah, I just don't understand why you've made an orange drink? 775 00:34:16,040 --> 00:34:21,120 I mean, if you order a gin and tonic and it comes as a murky... 776 00:34:21,120 --> 00:34:23,640 - dishwater... - I understand, I understand that completely. 777 00:34:23,640 --> 00:34:25,240 It doesn't change any of the flavours 778 00:34:25,240 --> 00:34:27,200 or ingredients in the actual gin itself. 779 00:34:27,200 --> 00:34:29,840 If it doesn't change the flavour, why are you adding it? 780 00:34:29,840 --> 00:34:30,960 We want a repeat customer, 781 00:34:30,960 --> 00:34:32,920 and we want somebody to be able to go in and say, 782 00:34:32,920 --> 00:34:34,520 "Oh, there's that orange gin again." 783 00:34:34,520 --> 00:34:36,200 What was it that you coloured it with? 784 00:34:36,200 --> 00:34:37,800 It was a natural ingredient. 785 00:34:37,800 --> 00:34:39,160 Which was? 786 00:34:39,160 --> 00:34:41,760 Like, a food colouring. 787 00:34:41,760 --> 00:34:44,600 The gin market isn't about being different for different's sake. 788 00:34:44,600 --> 00:34:48,080 - OK, yeah. - It's about quality, and it's about coming up with something 789 00:34:48,080 --> 00:34:51,240 unique for a reason, not just unique for unique's sake. 790 00:34:51,240 --> 00:34:55,080 What was your decision behind not listing all of the botanicals? 791 00:34:55,080 --> 00:34:56,760 That's not particularly transparent. 792 00:34:56,760 --> 00:34:59,880 That's something we would definitely tweak and change at that process. 793 00:34:59,880 --> 00:35:01,080 OK. 794 00:35:01,080 --> 00:35:04,800 - Colony, I don't think of good things... - Mm-hm. - ..with the word. 795 00:35:04,800 --> 00:35:08,480 You think of the prisons, basically. 796 00:35:08,480 --> 00:35:10,800 You look at the bottle as well, you think Africa. 797 00:35:10,800 --> 00:35:14,840 Yeah, you've sort of centred your world map purely on Africa. 798 00:35:14,840 --> 00:35:17,760 India's actually at the top. 799 00:35:17,760 --> 00:35:19,040 That's Africa, no? 800 00:35:22,120 --> 00:35:27,600 If the taste is nice, he could possibly start pushing it. 801 00:35:27,600 --> 00:35:30,480 Nobody has an orange gin out. It could be a new rage. 802 00:35:31,760 --> 00:35:33,720 I think, possibly, with a little bit of tweaking, 803 00:35:33,720 --> 00:35:36,040 we're going to get some orders from the last two pitches. 804 00:35:36,040 --> 00:35:39,600 And they were interested. They didn't say, "No, they hated it." 805 00:35:39,600 --> 00:35:41,280 Fingers crossed! 806 00:35:41,280 --> 00:35:47,520 Pitches over. Gin sales, if any, will be sent through tonight. 807 00:35:47,520 --> 00:35:49,680 Tomorrow in the boardroom... 808 00:35:49,680 --> 00:35:51,080 last orders. 809 00:36:06,960 --> 00:36:08,560 Lord Sugar will see you now. 810 00:36:28,240 --> 00:36:32,480 Well, I sent you out to come up with your version of gin, 811 00:36:32,480 --> 00:36:35,360 so let's start with Titan, shall we? 812 00:36:35,360 --> 00:36:38,480 - Tell me what happened? - I was happy to take the role as project manager, 813 00:36:38,480 --> 00:36:42,360 and then Frances had made a strong point that she was very confident 814 00:36:42,360 --> 00:36:45,040 in branding and had a lot of experience in it, 815 00:36:45,040 --> 00:36:47,640 so myself and Trishna went on to the manufacturing side. 816 00:36:47,640 --> 00:36:49,160 We started brainstorming 817 00:36:49,160 --> 00:36:52,040 about what we were actually going to flavour it. 818 00:36:52,040 --> 00:36:53,920 You enjoyed that, didn't you, girls? 819 00:36:53,920 --> 00:36:56,560 - Yeah. - I haven't drank a spirit from away last year, so... 820 00:36:56,560 --> 00:36:58,720 I understand the opportunity was there for you 821 00:36:58,720 --> 00:37:01,480 not to actually drink it, you could actually just sample it 822 00:37:01,480 --> 00:37:02,960 and spit it out, is that right? 823 00:37:02,960 --> 00:37:04,880 - Yes. - Well, our spit bucket was empty. 824 00:37:04,880 --> 00:37:07,320 Yeah. By lunchtime, you must have been researched as a newt, 825 00:37:07,320 --> 00:37:11,240 - I would imagine. - We weren't far off that. - Yeah. 826 00:37:11,240 --> 00:37:13,440 Who decided to make it coloured? 827 00:37:13,440 --> 00:37:15,680 Myself and Grainne decided that we'd put a colour in, 828 00:37:15,680 --> 00:37:17,600 - just to make it stand out. - You did? Or... 829 00:37:17,600 --> 00:37:19,000 - Both of us. - Both of you, right. 830 00:37:19,000 --> 00:37:21,720 Tell me the various things that you chucked in this thing. 831 00:37:21,720 --> 00:37:23,680 Black pepper. So it gives that spice. 832 00:37:23,680 --> 00:37:26,120 And the grains of paradise kick in with the aftertaste. 833 00:37:26,120 --> 00:37:28,160 Right. And then orange peel? 834 00:37:28,160 --> 00:37:31,440 Yeah, we wanted to add something with a bit of zest into it. 835 00:37:31,440 --> 00:37:32,680 Would be good if the orange peel 836 00:37:32,680 --> 00:37:34,520 actually changed the colour, wouldn't it? 837 00:37:34,520 --> 00:37:36,400 - Yeah. - Who designed this label? 838 00:37:36,400 --> 00:37:38,960 - That was me. - You've got the story on here also. 839 00:37:38,960 --> 00:37:41,040 - Yeah. - At the height of the British Empire, 840 00:37:41,040 --> 00:37:45,240 a naval officer had gone around the world, visited colonial countries, 841 00:37:45,240 --> 00:37:47,720 picked up different spices, and has come back to the UK... 842 00:37:47,720 --> 00:37:50,200 - And that's why you called it Colony Gin? - Yeah. 843 00:37:50,200 --> 00:37:52,960 - KARREN: - I think you were quite frustrated, weren't you, Frances? 844 00:37:52,960 --> 00:37:55,720 Cos you wanted to put the ingredients list on your labelling. 845 00:37:55,720 --> 00:37:57,320 - FRANCES: - It was quite embarrassing. 846 00:37:57,320 --> 00:38:00,880 Unfortunately, we left the phone in a separate room, 847 00:38:00,880 --> 00:38:03,360 and there was 19 missed calls. 848 00:38:03,360 --> 00:38:05,840 - And... - Is that because you had too much gin? 849 00:38:05,840 --> 00:38:07,720 Erm... 850 00:38:07,720 --> 00:38:10,360 Hmm. So, next day, you're going to 851 00:38:10,360 --> 00:38:12,440 talk to the wine and spirit merchant, 852 00:38:12,440 --> 00:38:13,880 and who pitched that to them? 853 00:38:13,880 --> 00:38:15,160 Myself and Frances. 854 00:38:15,160 --> 00:38:17,760 I think it went quite well. They seemed to really like the taste, 855 00:38:17,760 --> 00:38:19,920 the definitely felt it was on that journey of 856 00:38:19,920 --> 00:38:22,840 going from sweet to spice. They did have a slight concern on the colour, 857 00:38:22,840 --> 00:38:24,720 but it wasn't a massive concern. 858 00:38:24,720 --> 00:38:26,360 And he said it'd definitely stand out. 859 00:38:26,360 --> 00:38:29,080 Well, you told him that it was orange because of the orange peel, 860 00:38:29,080 --> 00:38:30,760 which is why he wasn't overly concerned. 861 00:38:30,760 --> 00:38:32,480 - Yep. - Right. 862 00:38:32,480 --> 00:38:35,440 So, you then go into the supermarket pitch. 863 00:38:35,440 --> 00:38:38,320 Essentially, they tore every single aspect apart. 864 00:38:38,320 --> 00:38:40,080 I did offer to change the colour of the gin. 865 00:38:40,080 --> 00:38:42,120 I think when you've got a large retailer like that, 866 00:38:42,120 --> 00:38:45,400 you have to be willing to adapt yourself in order to fit them... 867 00:38:45,400 --> 00:38:47,840 - KARREN: - Problem is, Trishna didn't agree with you, did she? 868 00:38:47,840 --> 00:38:49,800 Yeah, because you can't just change everything, 869 00:38:49,800 --> 00:38:51,560 cos then what's your brand all about? 870 00:38:51,560 --> 00:38:54,080 So we kind of backtracked a little bit. 871 00:38:54,080 --> 00:38:56,360 So, I felt that in pitch number two, 872 00:38:56,360 --> 00:38:59,200 I didn't play any sort of role in it. 873 00:38:59,200 --> 00:39:04,120 So I got in a heated conversation with Frances. 874 00:39:04,120 --> 00:39:07,600 She was questioning my capability of holding a conversation in a room. 875 00:39:07,600 --> 00:39:10,120 I found her very patronising, very undermining 876 00:39:10,120 --> 00:39:13,120 and I found her really, really game-playing, 877 00:39:13,120 --> 00:39:15,680 to phone me five minutes before my pitch 878 00:39:15,680 --> 00:39:17,400 to nearly self-doubt myself. 879 00:39:17,400 --> 00:39:20,200 - That's how I felt. - Anyway, on the basis of that, 880 00:39:20,200 --> 00:39:23,280 you then decided to do the pitch to the bar chain, didn't you? 881 00:39:23,280 --> 00:39:24,520 - Yes. - So how did that go? 882 00:39:24,520 --> 00:39:29,000 The pitch went well. The bar chain just didn't like the colour of it. 883 00:39:29,000 --> 00:39:30,680 They also didn't like the name. 884 00:39:30,680 --> 00:39:33,840 All right. OK, so, Nebula. 885 00:39:33,840 --> 00:39:36,960 Courtney, you was the project manager, was that right? 886 00:39:36,960 --> 00:39:39,240 - Yeah. - Yeah. I think, running a product design company, 887 00:39:39,240 --> 00:39:41,400 I'm used to getting product from concept to market. 888 00:39:41,400 --> 00:39:44,240 I think it was blatantly obvious that Alana needed to go and create 889 00:39:44,240 --> 00:39:46,360 the product. I decided to go with the branding 890 00:39:46,360 --> 00:39:50,000 cos I felt it'd be the brand which would be the key decision in 891 00:39:50,000 --> 00:39:53,320 winning this task. So we then got the brand name, 892 00:39:53,320 --> 00:39:55,640 - Giin, with a double I. - Giin. 893 00:39:55,640 --> 00:39:58,320 What do you drink it with, toniic? 894 00:39:58,320 --> 00:40:00,840 I wanted to create something that people would look at it and go, 895 00:40:00,840 --> 00:40:02,960 "Hang on," they question it, how is that pronounced? 896 00:40:02,960 --> 00:40:05,480 Even if they don't know how to pronounce it, it still creates 897 00:40:05,480 --> 00:40:07,720 sparks of conversation, which is good for our brand. 898 00:40:07,720 --> 00:40:09,920 It's good if you don't know how to pronounce your brand? 899 00:40:09,920 --> 00:40:11,880 Well, "Nigh-key" or "Naik"? 900 00:40:11,880 --> 00:40:13,600 Who designed the label for this? 901 00:40:13,600 --> 00:40:15,360 - Those two. - That would be myself. 902 00:40:15,360 --> 00:40:18,280 Raspberry and pink pepper, and yet you use blue printing? 903 00:40:18,280 --> 00:40:19,640 Yeah, we, erm... 904 00:40:19,640 --> 00:40:21,880 It would have been nice if that, instead of being blue... 905 00:40:21,880 --> 00:40:23,960 - Yeah, I agree. - ..it had been pink. 906 00:40:23,960 --> 00:40:26,160 Anyway, we go to the wine merchant. 907 00:40:26,160 --> 00:40:29,520 - I led that pitch. Alana... - When you say you led the pitch, 908 00:40:29,520 --> 00:40:31,880 you had a bit of problem setting it up. 909 00:40:31,880 --> 00:40:36,000 Oh, yeah, I had an easel to put the storyboard on, however... 910 00:40:36,000 --> 00:40:38,000 That's a good start, with a gin pitch. 911 00:40:38,000 --> 00:40:40,520 Even the easel was legless, was it? 912 00:40:40,520 --> 00:40:42,360 Wasn't a great start, let's face it. 913 00:40:42,360 --> 00:40:44,120 I think it went well. 914 00:40:44,120 --> 00:40:47,600 I sorry to say, but Claude feeds back to me that you're not very good 915 00:40:47,600 --> 00:40:51,200 - at pitches. - I think the fact that we don't get much time to prepare 916 00:40:51,200 --> 00:40:53,880 for the pitch, and I have to talk about a product 917 00:40:53,880 --> 00:40:57,160 that is a new product which I'm not familiar with... 918 00:40:57,160 --> 00:41:00,080 - In my own business... - I mean, the thing is this - you're there, 919 00:41:00,080 --> 00:41:02,120 you've been told what the task is all about 920 00:41:02,120 --> 00:41:04,080 and you're in front of professionals. 921 00:41:04,080 --> 00:41:06,120 You shouldn't be fumbling, should you? 922 00:41:06,120 --> 00:41:09,160 Are you confident about pitching? Do you think you're pretty good at it? 923 00:41:09,160 --> 00:41:11,040 I wouldn't say it's my best skill, no. 924 00:41:11,040 --> 00:41:15,000 - So why did you do it then? - Because I felt that Jessica would be best 925 00:41:15,000 --> 00:41:17,240 - interacting with people in the street. - Mm. 926 00:41:17,240 --> 00:41:20,800 When the wine and spirit merchant actually came to taste the product, 927 00:41:20,800 --> 00:41:24,120 they didn't seem to get the fact there was any raspberries in there. 928 00:41:24,120 --> 00:41:27,800 No, and I have to admit, tasting it on the second day, 929 00:41:27,800 --> 00:41:29,680 from the small batch, when we upscaled it, 930 00:41:29,680 --> 00:41:31,760 it lost a little bit of the raspberry flavour. 931 00:41:31,760 --> 00:41:34,240 Right, and then you go to the big supermarket chain. 932 00:41:34,240 --> 00:41:36,320 Yeah, we came out of there thinking 933 00:41:36,320 --> 00:41:39,800 it was a completely disjointed and disorganised pitch. 934 00:41:39,800 --> 00:41:40,920 I think I maybe did go on 935 00:41:40,920 --> 00:41:43,280 a little bit in trying to get the points across. 936 00:41:43,280 --> 00:41:45,480 But they really enjoyed the gin. 937 00:41:45,480 --> 00:41:47,080 The supermarket enjoyed the gin. 938 00:41:47,080 --> 00:41:49,640 So, basically, you'd have done better shutting up and saying, 939 00:41:49,640 --> 00:41:51,680 "Here, take that. What do you think of it?" 940 00:41:51,680 --> 00:41:52,760 Yeah. 941 00:41:52,760 --> 00:41:55,080 How did you feel the bar pitch went then? 942 00:41:55,080 --> 00:41:56,640 They liked the taste of the gin. 943 00:41:56,640 --> 00:42:00,000 I understand they didn't like the cocktail, was that right? 944 00:42:00,000 --> 00:42:02,040 No, they didn't, but I thought it was really tasty. 945 00:42:02,040 --> 00:42:04,800 - Thought it was gimmicky, did they? - Exactly, just what they wanted(!) 946 00:42:04,800 --> 00:42:06,040 I saw a picture of it 947 00:42:06,040 --> 00:42:09,160 and I thought something like Phantom Of The Opera was going to appear. 948 00:42:09,160 --> 00:42:12,480 Right then, let's find out how many orders we got, shall we? 949 00:42:12,480 --> 00:42:16,320 So, Claude, start me off with the supermarket chain. 950 00:42:16,320 --> 00:42:20,120 Overall, the supermarket, they liked it. 951 00:42:20,120 --> 00:42:23,240 Subject to a few tweaks, they felt they would place an order 952 00:42:23,240 --> 00:42:27,840 for 1,200 bottles. A total order, therefore of £20,400. 953 00:42:27,840 --> 00:42:31,680 Right. And, Karren, how did your lot get on in the supermarket? 954 00:42:31,680 --> 00:42:34,800 I'm afraid the supermarket were just put off by the colour, 955 00:42:34,800 --> 00:42:37,040 so they didn't order any at all. 956 00:42:37,040 --> 00:42:40,400 But the wine and spirits merchants, they did like Colony Gin, 957 00:42:40,400 --> 00:42:42,800 and they placed an order of 240 bottles, 958 00:42:42,800 --> 00:42:45,040 so the order's worth £5,280. 959 00:42:46,040 --> 00:42:49,240 And, Claude, how did you get on in the wine and spirits merchant? 960 00:42:49,240 --> 00:42:53,320 Well, the wine and spirit merchant didn't like Nebula's gin 961 00:42:53,320 --> 00:42:54,760 so they placed no orders. 962 00:42:56,200 --> 00:42:59,560 Well, how did you get on in the bar chain then? 963 00:42:59,560 --> 00:43:03,320 They were impressed, and they take 3,000 bottles, 964 00:43:03,320 --> 00:43:06,320 giving a total of £51,000, 965 00:43:06,320 --> 00:43:11,280 and Nebula, therefore, secured orders worth £71,400. 966 00:43:11,280 --> 00:43:14,760 Right. And, Karren, the bar chain, how did they get on there? 967 00:43:14,760 --> 00:43:17,600 They didn't like it, and they didn't place any orders. 968 00:43:17,600 --> 00:43:21,280 - So your total orders... - ALANA: - Final five! Sorry. 969 00:43:21,280 --> 00:43:25,360 - KARREN: - So, the total value that you created was £5,280. 970 00:43:26,720 --> 00:43:30,240 So, no orders from the supermarket, no orders from the bar chain... 971 00:43:30,240 --> 00:43:34,440 - Yeah. - ..and, you, 3,000 bottles, that's very good. 972 00:43:34,440 --> 00:43:38,480 All right. So, as a perfect tonic to your hard work this week, 973 00:43:38,480 --> 00:43:40,720 I'm going to give you a taste of the high life 974 00:43:40,720 --> 00:43:44,520 and I've laid on a luxury helicopter ride for you... 975 00:43:44,520 --> 00:43:48,000 - Oh, my God! - ..so you can see the sights of London from above. 976 00:43:48,000 --> 00:43:51,760 And well done, and I'll see you on the next task. 977 00:43:51,760 --> 00:43:55,920 Thank you. (Good luck, girls.) 978 00:43:55,920 --> 00:43:57,320 Waaah! 979 00:43:58,400 --> 00:43:59,840 MUFFLED GIGGLING 980 00:43:59,840 --> 00:44:01,160 How did that happen? 981 00:44:01,160 --> 00:44:05,120 Let's go before they change their mind! 982 00:44:05,120 --> 00:44:07,960 You must know what went wrong in this task, 983 00:44:07,960 --> 00:44:10,560 so I think you need to go away and discuss it. OK? 984 00:44:11,680 --> 00:44:12,720 Off you go. 985 00:44:17,240 --> 00:44:19,800 - Oh, my God! - I like the colour. 986 00:44:21,400 --> 00:44:25,520 Hello, ladies and gentlemen, this is your project manager speaking. 987 00:44:25,520 --> 00:44:28,040 'Yeah, I'm beginning to get a taste of the high life, you know?' 988 00:44:28,040 --> 00:44:31,480 The £250,000, I do have a business plan to invest in it, 989 00:44:31,480 --> 00:44:34,840 but I'd quite like to buy a helicopter instead now! 990 00:44:37,080 --> 00:44:38,160 Oh, I tell you what, 991 00:44:38,160 --> 00:44:40,960 Lord Sugar has pulled this one right out of the bag! 992 00:44:40,960 --> 00:44:42,880 I can't even describe how much I want Lord Sugar 993 00:44:42,880 --> 00:44:43,920 as a business partner, 994 00:44:43,920 --> 00:44:46,720 and I'm willing to do whatever it takes to get it. 995 00:44:46,720 --> 00:44:49,640 Alana, you look a little queasy. 996 00:44:49,640 --> 00:44:52,080 'I feel like people are cracking under the pressure now, 997 00:44:52,080 --> 00:44:53,720 'and I cracked way at the beginning,' 998 00:44:53,720 --> 00:44:55,080 so you can't crack me any more, 999 00:44:55,080 --> 00:44:57,400 except if you put me in a helicopter again. 1000 00:44:57,400 --> 00:45:00,320 Oh, my God, awesome... 1001 00:45:01,840 --> 00:45:03,160 THEY CHEER 1002 00:45:06,680 --> 00:45:08,640 Thank you. 1003 00:45:08,640 --> 00:45:10,320 They didn't like the colouring. 1004 00:45:10,320 --> 00:45:13,120 I think the supermarket, they didn't like pretty much all of it 1005 00:45:13,120 --> 00:45:15,360 so it's a combination of a few things. 1006 00:45:15,360 --> 00:45:16,840 'Grainne, as a project manager, 1007 00:45:16,840 --> 00:45:19,840 'she really lacked any sort of leadership. At the end of the day,' 1008 00:45:19,840 --> 00:45:22,280 I think Grainne is the reason why we failed this task. 1009 00:45:22,280 --> 00:45:26,360 Your mood was all over the place. And you, on the phone to me, 1010 00:45:26,360 --> 00:45:29,200 trying to knock me off ten paces while I'm going into a pitch, 1011 00:45:29,200 --> 00:45:32,080 - five minutes before. - I don't, no... 1012 00:45:32,080 --> 00:45:34,040 Frances, you've phoned me five minutes 1013 00:45:34,040 --> 00:45:37,120 before I went into that pitch, "Are you capable of doing this?" 1014 00:45:37,120 --> 00:45:40,880 I didn't say the words, "Are you capable to do it?" No, I said, 1015 00:45:40,880 --> 00:45:43,560 "Are we sure we're all clear on the structure and everything..." 1016 00:45:43,560 --> 00:45:45,280 No, "Are YOU clear on what you're doing, 1017 00:45:45,280 --> 00:45:48,360 - "are you clear about going into there?" - "Are we...all clear?" 1018 00:45:48,360 --> 00:45:50,040 It was shocking, that second pitch. 1019 00:45:50,040 --> 00:45:52,520 All we needed to do was go in the third one and improve it. 1020 00:45:52,520 --> 00:45:54,520 I did stick to my guns on the third pitch, 1021 00:45:54,520 --> 00:45:57,320 and even getting harassed by Bonnie and Clyde in the other car. 1022 00:45:57,320 --> 00:45:59,680 It's not what you need before you walk into a pitch, 1023 00:45:59,680 --> 00:46:01,560 your two team-mates trying to run you down. 1024 00:46:01,560 --> 00:46:03,760 There were print deadlines on our side, 1025 00:46:03,760 --> 00:46:06,280 but I called you an hour before the deadline... 1026 00:46:06,280 --> 00:46:09,040 The distillery probably hadn't started by then... 1027 00:46:09,040 --> 00:46:11,280 At that point, I could have addressed and said, "This is 1028 00:46:11,280 --> 00:46:13,760 "what I'm doing on the branding, this is what I'm doing here." 1029 00:46:13,760 --> 00:46:16,120 All day, I was literally talking to myself. 1030 00:46:16,120 --> 00:46:18,000 I single-handedly pulled a brand together 1031 00:46:18,000 --> 00:46:19,600 with no communication from my team. 1032 00:46:19,600 --> 00:46:22,360 If they'd learned to communicate, maybe answered the bloody phone, 1033 00:46:22,360 --> 00:46:23,960 we might have actually won. 1034 00:46:36,280 --> 00:46:37,320 PHONE RINGS 1035 00:46:37,320 --> 00:46:39,800 Could you send the three of them in, please? 1036 00:46:52,560 --> 00:46:57,600 The product, first of all, has got so many faults with it. 1037 00:46:57,600 --> 00:47:00,280 Frances, you designed this label, right? 1038 00:47:00,280 --> 00:47:03,920 - I did, yeah. - OK. When you was in school, did you ever do geography? 1039 00:47:03,920 --> 00:47:06,160 - I did, yes, Lord Sugar. - That's Africa. 1040 00:47:06,160 --> 00:47:08,400 I know, Lord Sugar. Underneath, is, obviously, India, 1041 00:47:08,400 --> 00:47:11,400 - and I did say to the designer... - Underneath where, is India? 1042 00:47:11,400 --> 00:47:15,280 Underneath there is the South Pole. India's over there. 1043 00:47:15,280 --> 00:47:17,200 I fully take that on board. 1044 00:47:17,200 --> 00:47:20,240 There was some criticism, by the way, from the bar chain people, 1045 00:47:20,240 --> 00:47:23,920 that said, actually, the Colony name sends out the wrong message. 1046 00:47:23,920 --> 00:47:27,560 - They hated it. - Yeah. - I mean, it's bit of a joke, isn't it, really? 1047 00:47:27,560 --> 00:47:30,840 It's called Colony Gin, you show me a picture of Africa, 1048 00:47:30,840 --> 00:47:32,480 and then we get onto the pitches. 1049 00:47:32,480 --> 00:47:34,960 You'd gone away and done some market research, 1050 00:47:34,960 --> 00:47:37,520 and left these two in charge of doing that. 1051 00:47:37,520 --> 00:47:38,920 They'd done the first pitch, yes. 1052 00:47:38,920 --> 00:47:41,280 And you think, as a project manager, that was a good idea? 1053 00:47:41,280 --> 00:47:43,840 I know these two girls are very strong at their pitching. 1054 00:47:43,840 --> 00:47:46,640 It's not one of my fortes, it's never been in a job role I've had. 1055 00:47:46,640 --> 00:47:48,960 But you did the pitch in the other two, right? 1056 00:47:48,960 --> 00:47:51,240 Yes, I wanted to be involved in the second one, 1057 00:47:51,240 --> 00:47:52,920 but a lot involved in the third one. 1058 00:47:52,920 --> 00:47:54,960 Yeah, I don't know how you're going to take this, 1059 00:47:54,960 --> 00:47:58,000 but interestingly enough, the only pitch that you weren't present at, 1060 00:47:58,000 --> 00:48:02,120 - you actually got an order from those people. Yeah? - Yes. 1061 00:48:02,120 --> 00:48:05,040 I think in the first pitch, it was just a lot more structured 1062 00:48:05,040 --> 00:48:07,000 and it was clearer to who we were presenting it to 1063 00:48:07,000 --> 00:48:08,560 what we were actually presenting. 1064 00:48:08,560 --> 00:48:11,560 But, wasn't it you, Trishna, that wanted this colour, orange? 1065 00:48:11,560 --> 00:48:14,480 I didn't necessarily say, "Right, we have to go with this colour," 1066 00:48:14,480 --> 00:48:16,880 I just suggested, "Shall we have a colour on the gin?" 1067 00:48:16,880 --> 00:48:18,600 And Grainne was happy to do that. 1068 00:48:18,600 --> 00:48:21,520 At the end of the day, you got a colour, which is wrong, 1069 00:48:21,520 --> 00:48:25,040 you go and see a supermarket chain, and they say, "This is rubbish." 1070 00:48:25,040 --> 00:48:26,600 Gin shouldn't really be coloured. 1071 00:48:26,600 --> 00:48:29,040 But even then, if I've understood it correctly, Karren, 1072 00:48:29,040 --> 00:48:32,280 you tried to rescue one of the pictures by saying, 1073 00:48:32,280 --> 00:48:34,000 "We'll take the orange out, right?" 1074 00:48:34,000 --> 00:48:35,560 - Frances... - Yeah, that was me. 1075 00:48:35,560 --> 00:48:37,080 And then you said immediately, "No." 1076 00:48:37,080 --> 00:48:40,240 It wasn't... I didn't say no just after Frances said we'll change 1077 00:48:40,240 --> 00:48:42,600 the colour. If it looked like they were kind of, "OK, great, 1078 00:48:42,600 --> 00:48:44,880 "then you change the colour," I wouldn't have said that. 1079 00:48:44,880 --> 00:48:47,600 I just felt they weren't receptive to us just changing the colour... 1080 00:48:47,600 --> 00:48:51,000 Yeah, but what they sensed from us is that we were already disjointed 1081 00:48:51,000 --> 00:48:53,360 going in there, and I think they preyed on that. 1082 00:48:53,360 --> 00:48:56,720 It seems that there was a lack of communication between the two teams. 1083 00:48:56,720 --> 00:48:58,520 I think, as a project manager, 1084 00:48:58,520 --> 00:49:02,160 there was a complete lack of leadership or assertiveness. 1085 00:49:02,160 --> 00:49:06,520 I don't know about gins, I don't drink gin, I don't know about gin, 1086 00:49:06,520 --> 00:49:08,320 I just tried to come up with suggestions... 1087 00:49:08,320 --> 00:49:09,720 You drank enough of it. 1088 00:49:09,720 --> 00:49:12,000 Of course, I was obviously trying to try it. 1089 00:49:12,000 --> 00:49:16,720 Trishna's mood in the brainstorm the next day was horrendous. 1090 00:49:16,720 --> 00:49:18,320 - It wasn't. - It was horrendous. 1091 00:49:18,320 --> 00:49:20,800 I think it's unfair to say my mood was bad. 1092 00:49:20,800 --> 00:49:25,000 - I was fine. - At the start of the day, that mood was just crazy. 1093 00:49:25,000 --> 00:49:27,560 I think the day before, I was pretty gutted at how things went 1094 00:49:27,560 --> 00:49:30,160 and when I found that the ingredients weren't on the bottle, 1095 00:49:30,160 --> 00:49:32,520 - I did feel down about it. - You should've expressed that... 1096 00:49:32,520 --> 00:49:35,200 - Throughout the process, I've been angry about... - You're saying 1097 00:49:35,200 --> 00:49:37,280 - she dragged it down? - I think she dragged day two down. 1098 00:49:37,280 --> 00:49:38,600 That's unfair. 1099 00:49:38,600 --> 00:49:41,440 I just felt what we'd done in the second pitch just needed to be 1100 00:49:41,440 --> 00:49:43,320 improved and we needed to get out there 1101 00:49:43,320 --> 00:49:45,320 the consumer testing information. 1102 00:49:45,320 --> 00:49:47,280 You were furious, Trishna. 1103 00:49:47,280 --> 00:49:49,360 - Cos it didn't go well. - You were furious. 1104 00:49:49,360 --> 00:49:54,960 I understand that you were in a foul mood after the supermarket pitch. 1105 00:49:54,960 --> 00:49:56,240 - Because... - And in the end, 1106 00:49:56,240 --> 00:49:59,840 Frances actually tried to pass on your sentiments to her 1107 00:49:59,840 --> 00:50:02,160 in a more calm and correct manner. 1108 00:50:02,160 --> 00:50:04,680 I just felt that pitch didn't go very well, because... 1109 00:50:04,680 --> 00:50:06,240 Why didn't you tell her yourself? 1110 00:50:06,240 --> 00:50:08,520 - I did tell her. - Why were you asking her to do it? 1111 00:50:08,520 --> 00:50:11,840 - I didn't ask her. - I got the feedback from Frances. 1112 00:50:11,840 --> 00:50:13,720 I know you got the feedback from Frances, 1113 00:50:13,720 --> 00:50:16,760 and you told Frances afterwards, "Don't undermine my authority." 1114 00:50:16,760 --> 00:50:18,560 In fact, the truth of the matter was, 1115 00:50:18,560 --> 00:50:21,800 SHE was undermining your authority, she was just the messenger. 1116 00:50:21,800 --> 00:50:23,960 - I apologise. - That's OK. 1117 00:50:23,960 --> 00:50:26,360 I didn't realise it was this case at all. 1118 00:50:26,360 --> 00:50:28,280 It wasn't. When we came out the first pitch... 1119 00:50:28,280 --> 00:50:30,640 - So you put the buck on to me? - No, I didn't put the buck onto you, 1120 00:50:30,640 --> 00:50:32,600 I just felt we needed to improve that pitch, 1121 00:50:32,600 --> 00:50:35,520 as opposed to just changing the whole thing altogether. 1122 00:50:35,520 --> 00:50:37,600 That's interesting. 1123 00:50:37,600 --> 00:50:40,960 Well, ladies, what I'd like to do now is to consult 1124 00:50:40,960 --> 00:50:43,200 with Karren and Claude 1125 00:50:43,200 --> 00:50:46,520 so I'd like you to step outside one more time 1126 00:50:46,520 --> 00:50:50,200 and I'll call you back in shortly, where one of you will be fired. 1127 00:50:50,200 --> 00:50:51,440 - OK. - OK? 1128 00:50:56,760 --> 00:51:00,360 So, Frances, she's lost more times than anyone else. 1129 00:51:00,360 --> 00:51:02,040 In fact, 8/10 times. 1130 00:51:02,040 --> 00:51:05,520 Good ideas, but lacking a bit of substance. 1131 00:51:05,520 --> 00:51:09,360 Grainne, she looks she's a rabbit in the headlights at the moment. 1132 00:51:09,360 --> 00:51:12,080 She's a project manager, and she didn't communicate. 1133 00:51:12,080 --> 00:51:13,600 19 missed calls. 1134 00:51:13,600 --> 00:51:16,040 They were getting pissed in the distillery. 1135 00:51:16,040 --> 00:51:21,080 - And Trishna? - She was moody and she really created an atmosphere 1136 00:51:21,080 --> 00:51:24,480 and she was the one that suggested putting this colour in 1137 00:51:24,480 --> 00:51:28,040 and this colour cost them orders. 1138 00:51:28,040 --> 00:51:29,680 PHONE RINGS 1139 00:51:29,680 --> 00:51:32,160 - Could you send the three of them in, please? - Yes, Lord Sugar. 1140 00:51:47,600 --> 00:51:49,480 Frances... 1141 00:51:49,480 --> 00:51:53,280 eight losses out of ten tasks, right? 1142 00:51:53,280 --> 00:51:56,520 Yeah, but I've only ever been in the bottom three once 1143 00:51:56,520 --> 00:51:59,440 and on the task that I won, I was project manager, 1144 00:51:59,440 --> 00:52:03,360 I made two sales of over £18,000, 1145 00:52:03,360 --> 00:52:05,560 so there's two ways of looking at it, I believe. 1146 00:52:05,560 --> 00:52:08,080 I've only got one way of looking at it, really, 1147 00:52:08,080 --> 00:52:10,320 and that is 8/10 you've lost. 1148 00:52:10,320 --> 00:52:11,520 On this particular task, 1149 00:52:11,520 --> 00:52:14,440 there are some errors here that I think are down to you. 1150 00:52:14,440 --> 00:52:16,800 You took the whole lot of the branding on, 1151 00:52:16,800 --> 00:52:18,360 that could have cost you the task. 1152 00:52:18,360 --> 00:52:21,120 I think that maybe the execution was where it fell down, but, 1153 00:52:21,120 --> 00:52:23,800 at the end of the day, the brand would have married together 1154 00:52:23,800 --> 00:52:26,240 much better if there had been a clearer communication, 1155 00:52:26,240 --> 00:52:27,440 to be honest, Lord Sugar. 1156 00:52:27,440 --> 00:52:30,160 We did have a lot of communication, it was just that last phone call, 1157 00:52:30,160 --> 00:52:31,720 and that was a mistake on our behalf. 1158 00:52:31,720 --> 00:52:34,120 It's the project manager's responsibility to, obviously, 1159 00:52:34,120 --> 00:52:36,480 communicate with the sub team, but also keep the phone... 1160 00:52:36,480 --> 00:52:38,840 Or you can make it your business to look after the phone. 1161 00:52:38,840 --> 00:52:43,000 - Yeah, we definitely could... - But it was never a team, it was always... 1162 00:52:43,000 --> 00:52:45,720 I felt as if it was an attack on me, for some reason, 1163 00:52:45,720 --> 00:52:47,080 especially on day two. 1164 00:52:47,080 --> 00:52:49,320 Frances, when we were discussing this in the car... 1165 00:52:49,320 --> 00:52:52,360 Let me speak. Let me speak. In the car, Trishna, I agree with you, 1166 00:52:52,360 --> 00:52:53,880 I said the pitch wasn't good enough 1167 00:52:53,880 --> 00:52:57,080 but there's a good way of communicating that and, in that car, 1168 00:52:57,080 --> 00:52:59,040 you attacked me and pushed me into that corner. 1169 00:52:59,040 --> 00:53:01,160 I didn't, I just said, "You've said all these things, 1170 00:53:01,160 --> 00:53:02,800 "but you weren't saying it to Grainne." 1171 00:53:02,800 --> 00:53:05,640 I really want to be here, and if something does go wrong, 1172 00:53:05,640 --> 00:53:08,440 it will get to me, because I'm very passionate about being here 1173 00:53:08,440 --> 00:53:11,120 and maybe my passion comes across in the wrong way. 1174 00:53:11,120 --> 00:53:12,560 That morning, like, the tension 1175 00:53:12,560 --> 00:53:14,880 in that room was horrendous. It was that stressful. 1176 00:53:14,880 --> 00:53:18,800 But I didn't go out onto my market research with a horrible face. 1177 00:53:18,800 --> 00:53:20,280 I left that problem at the door... 1178 00:53:20,280 --> 00:53:22,360 - My mood wouldn't affect my performance. - Massively. 1179 00:53:22,360 --> 00:53:24,800 I might get upset, but it doesn't ever affect my performance. 1180 00:53:24,800 --> 00:53:26,920 - CLAUDE: - It might affect your team's performance. 1181 00:53:26,920 --> 00:53:28,600 That's the whole thing, it's not just you, 1182 00:53:28,600 --> 00:53:30,360 you've got a team you've got to think about. 1183 00:53:30,360 --> 00:53:34,160 Right, Grainne, it's come across that you seem to step back 1184 00:53:34,160 --> 00:53:36,200 and let someone else do the things. 1185 00:53:36,200 --> 00:53:40,160 For example, you kind of accepted Frances' idea on this without any 1186 00:53:40,160 --> 00:53:41,960 argument at all, right, or debate. 1187 00:53:41,960 --> 00:53:44,120 Did you just leave it to the other people? 1188 00:53:44,120 --> 00:53:46,480 - I think that was a big issue for the... - Hold on a wee second. 1189 00:53:46,480 --> 00:53:48,760 Whatever we had come out with, she'd just go with it. 1190 00:53:48,760 --> 00:53:50,760 - That's not true at all. It's not. - It is, it is true. 1191 00:53:50,760 --> 00:53:53,080 Anything that was said, you would just go with it. 1192 00:53:53,080 --> 00:53:55,680 Her concept of what she had and the story was a good idea. 1193 00:53:55,680 --> 00:53:58,000 Why don't you think you got the orders for the product? 1194 00:53:58,000 --> 00:53:59,920 - The colour. - I think it was the colour, 1195 00:53:59,920 --> 00:54:01,560 I think it was the tension between us, 1196 00:54:01,560 --> 00:54:03,320 I think it was the lack of professionalism. 1197 00:54:03,320 --> 00:54:05,640 - It was just embarrassing. - So, not the product then? 1198 00:54:05,640 --> 00:54:06,720 I think the product, yeah. 1199 00:54:06,720 --> 00:54:09,000 The product, you know, nothing married together at all. 1200 00:54:09,000 --> 00:54:11,440 The whole tension started from seven o'clock that morning 1201 00:54:11,440 --> 00:54:14,040 at the first meeting. Had somebody come in with a smile on her face 1202 00:54:14,040 --> 00:54:16,760 and not brought so much rudeness and tension... 1203 00:54:16,760 --> 00:54:19,040 That first pitch, Frances, when we came out of that pitch, 1204 00:54:19,040 --> 00:54:21,720 - we were buzzing... - Yeah, it was good. But, on the whole... 1205 00:54:21,720 --> 00:54:24,320 That atmosphere did not carry out through this task at all. 1206 00:54:24,320 --> 00:54:26,960 I did have suggestions, I did come up with ideas, but it was up to you 1207 00:54:26,960 --> 00:54:29,640 as a project manager to decide which ones you would take on board, 1208 00:54:29,640 --> 00:54:32,440 - and which ones you wouldn't. You didn't do that. - Yes, I did. 1209 00:54:32,440 --> 00:54:34,320 You just took everything and went with it. 1210 00:54:34,320 --> 00:54:36,560 Yes, I might have made suggestions that were wrong... 1211 00:54:36,560 --> 00:54:37,960 You can't sit there and say that... 1212 00:54:37,960 --> 00:54:40,160 Trishna, you were fixated on making that gin coloured. 1213 00:54:40,160 --> 00:54:43,360 - I wasn't fixated on it. - You were. And there was a lack of 1214 00:54:43,360 --> 00:54:46,600 unity all the way through. I just think she's unprofessional 1215 00:54:46,600 --> 00:54:48,720 in terms of the way that she gets her ideas across. 1216 00:54:48,720 --> 00:54:51,640 Frances, you haven't said that at all, and that's something you do 1217 00:54:51,640 --> 00:54:53,560 throughout tasks, that you feel a certain way, 1218 00:54:53,560 --> 00:54:56,000 you say it to certain people, but when it comes as a group, 1219 00:54:56,000 --> 00:54:57,320 you don't say anything at all. 1220 00:54:57,320 --> 00:54:59,520 I should definitely not be to blame for this task. 1221 00:54:59,520 --> 00:55:01,160 It was a complete lack of strategy... 1222 00:55:01,160 --> 00:55:03,560 - It's not professional... - OK, ladies, look, this is 1223 00:55:03,560 --> 00:55:06,160 a difficult situation for me here. 1224 00:55:06,160 --> 00:55:10,600 Frances, I haven't really had a great answer from you 1225 00:55:10,600 --> 00:55:13,680 as to why you think you've been on the losing side all the time. 1226 00:55:15,000 --> 00:55:19,160 Trishna, bad moods, having the hump. 1227 00:55:19,160 --> 00:55:23,520 That's not the calibre of person that I could work with as a business 1228 00:55:23,520 --> 00:55:25,040 - partner. - I can definitely improve... 1229 00:55:25,040 --> 00:55:27,960 Well, you've had ten weeks to improve. 1230 00:55:29,760 --> 00:55:31,600 But, Grainne, you know, 1231 00:55:31,600 --> 00:55:36,640 it is regretful, every time there's an opportunity for you to excel, 1232 00:55:36,640 --> 00:55:40,520 you haven't. It seems that you didn't have much control 1233 00:55:40,520 --> 00:55:41,920 over the team, and so... 1234 00:55:43,520 --> 00:55:45,040 ..I'm struggling quite a bit. 1235 00:55:48,440 --> 00:55:52,120 Frances, well, you can talk very well when you're in here. 1236 00:55:52,120 --> 00:55:54,080 I wonder whether you've talked as well 1237 00:55:54,080 --> 00:55:58,080 when you're out on tasks, whether you would have lost 8/10 tasks? 1238 00:55:59,640 --> 00:56:01,160 But... 1239 00:56:01,160 --> 00:56:06,000 Trishna, the failure of this task had a lot to do with the colour 1240 00:56:06,000 --> 00:56:07,880 and that was down to you. 1241 00:56:07,880 --> 00:56:10,720 So it is with regret, Trishna, 1242 00:56:10,720 --> 00:56:12,360 that you're fired. 1243 00:56:12,360 --> 00:56:13,600 No problem. 1244 00:56:31,040 --> 00:56:33,880 I've got nothing more to say to you two. 1245 00:56:33,880 --> 00:56:35,240 Go back to the house, OK? 1246 00:56:54,040 --> 00:56:55,840 I do think Lord Sugar's made a mistake. 1247 00:56:55,840 --> 00:56:58,600 I feel like there's a lot of people still in this process 1248 00:56:58,600 --> 00:56:59,920 that I'm better than. 1249 00:56:59,920 --> 00:57:02,240 Grainne has a complete lack of leadership. 1250 00:57:02,240 --> 00:57:06,240 I don't think at all she's capable of winning this. 1251 00:57:06,240 --> 00:57:07,680 - ALANA: - We absolutely smashed it! 1252 00:57:07,680 --> 00:57:09,080 Aargh! We did absolutely smash it! 1253 00:57:09,080 --> 00:57:11,640 # 3,200 units, please. 1254 00:57:11,640 --> 00:57:14,400 # 70 grand in the bank. # 1255 00:57:14,400 --> 00:57:17,480 - Hey, bitches! - There she is! 1256 00:57:17,480 --> 00:57:19,560 All right? 1257 00:57:19,560 --> 00:57:21,320 - JESSICA: - Yeah! 1258 00:57:21,320 --> 00:57:24,960 Welcome back. 1259 00:57:24,960 --> 00:57:27,400 - Hi! - Surprised to see me? 1260 00:57:27,400 --> 00:57:29,080 So what's happened with Trishy? 1261 00:57:29,080 --> 00:57:31,360 She had no responsibility in there, and they were saying, 1262 00:57:31,360 --> 00:57:34,520 "Look, you've had the hump throughout this whole task, 1263 00:57:34,520 --> 00:57:36,600 "like, you can't be like that." 1264 00:57:36,600 --> 00:57:39,560 GRAINNE: This is it, this is final five. 1265 00:57:39,560 --> 00:57:41,880 Another champers. Shall we have a gin and tonic? 1266 00:57:41,880 --> 00:57:43,480 No, a Giin and tonic! 1267 00:57:43,480 --> 00:57:44,600 THEY LAUGH 1268 00:57:48,480 --> 00:57:51,160 Now, just five candidates remain. 1269 00:57:53,200 --> 00:57:59,480 Lord Sugar's search for his next business partner continues. 1270 00:57:59,480 --> 00:58:01,360 - Nervous? - I'm going to nail this. 1271 00:58:01,360 --> 00:58:02,400 Next time... 1272 00:58:02,400 --> 00:58:03,880 This is like Christmas for Claude. 1273 00:58:03,880 --> 00:58:05,680 ..candidates under the microscope... 1274 00:58:05,680 --> 00:58:09,200 I've wanted to smack you over the face to wake you up. Come on! 1275 00:58:09,200 --> 00:58:10,800 They know everything. 1276 00:58:10,800 --> 00:58:12,520 ..business plans dissected... 1277 00:58:12,520 --> 00:58:15,080 - How much profit did you make? - It was a massive loss. 1278 00:58:15,080 --> 00:58:16,640 That terrifies me. 1279 00:58:16,640 --> 00:58:17,760 Very amateurish. 1280 00:58:17,760 --> 00:58:19,440 This is actually worse than childbirth. 1281 00:58:19,440 --> 00:58:20,960 ..and, in the boardroom... 1282 00:58:20,960 --> 00:58:23,600 Turns out I might need certifying to invest in this. 1283 00:58:23,600 --> 00:58:25,360 - You're fired. - ..the autopsy. 1284 00:58:25,360 --> 00:58:27,240 You're fired. I've heard that story before. 1285 00:58:27,240 --> 00:58:30,120 You know what it comes to? Jack shit. You're fired.